Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc.

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. Everything they read is designed to convince them they do not need to invest in more people. No, it’s your fault Mr. or Ms.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. While you don’t need to know how to design or build the integrations, you should understand some basics to ensure that you have a cohesive infrastructure rather than a house of cards or a set of application siloes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SWZD

SEPTEMBER 11, 2019

PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Webbiquity

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

SnapApp

JANUARY 15, 2015

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas). Nearly 116,000 votes came in for this winning design!

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

SmartBug Media

MARCH 18, 2019

Responsive design. Vimeo also provides options such as the ability to display videos on designated domains and the ability to choose what displays once the video ends, whether it be a link, CTA, text, or related videos. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! I know these companies well.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

markempa

NOVEMBER 29, 2016

Twitter is much more conversational. Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.” My Twitter handle is @Jill_Rowley. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Capstone Insights

JANUARY 17, 2018

Responses to listen for: Email and landing page templates: Design email and landing page templates for inbound and outbound marketing activities. Responses to listen for: Final program specification: Obtain prior approval for final program design (e.g. Twitter LinkedIn. the flowchart). Eventually, I moved on to an analyst role.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company.

Public Relations 48

Public Relations Social Media Media PR 48

The Effective Marketer

FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

DECEMBER 22, 2011

RT @ johnshensel Beautiful piece: RT @ harvardbiz : How Good Designers Think [link]. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. BarbraGago. Barbra Gago. Megan Leap.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. If you’re a designer, swap writing out with drawing. You can find my Twitter in my bio ( @kay_lockman ). All of these can be twisted to help address your own role.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Convince & Convert

OCTOBER 2, 2013

Responsive design has helped (responsive design basically takes your “desktop” content and makes it perfectly readable on a mobile device), but this is a band-aid, in my opinion. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. I wasn’t sure why I needed, or wanted, Twitter in my life – but I joined.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. Browse Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

MAY 11, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Hubspot

SEPTEMBER 14, 2012

It's easy for them to be funny," you say, "they work in branding and design!" One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Most of our employees actually have @HubSpot in their Twitter bio. 4) Sharing Competitor Content.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. B2B Web Optimization: 140% surge in mobile transactions through responsive design effort [Case study].

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. But I know you’ve got a lot of background in sort of user experience and user experience design, but did you see something in the market? There’s an ease of use there. Did you see something that the market was lacking?

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

OCTOBER 29, 2020

Jason Rodriguez: Welcome to Delivering: a podcast by the email industry from strategy to design, code to leadership, and everything in between. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Episode Transcript.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Conversica

OCTOBER 3, 2018

Today’s prospective students are busier than ever and need gently persistent yet highly personalized outreach, and Conversica’s AI Assistants are designed to provide it. Follow the company on Twitter , LinkedIn and Facebook for updates. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Martech Advisor

OCTOBER 7, 2019

Marketing automation specialists work with copywriters, designers, managers, and other stakeholders in an organization to spearhead certain aspects of marketing through a marketing automation platform (MAP). It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. or equivalent degree.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The system was also designed to scale. This removes (or at least shrinks) the single greatest obstacle facing many new marketing systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Albacross

JANUARY 17, 2020

LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn. This long-heralded software allows you to create well-designed, optimized landing pages with optional pop-ups, contact info, social handles and submission forms. Pricing starts at $8/user/month.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122