Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. To keep pace with the digital transformation, B2B marketers must shift from designing outbound campaigns to fostering community interactions. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

JANUARY 10, 2010

Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. .&# Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Writing on the Web

OCTOBER 19, 2010

Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. So each time you write content designed to get readers to take action, verify each of these 3 key elements are embedded in your content: Does your content grab people’s attention?

Buy 100

Buy Digg Buzz Blogger 100

Buzz Marketing for Technology

JULY 21, 2008

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. A Framework for Information Overload Research in Organization s (pdf) - How to analyze IO in organisations. Why Digg works. A design creation of Design Disease.  Articles worth reading  .

Resources 100

Resources Product RSS Digg 100

Writing on the Web

JULY 29, 2010

In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. A #chat is a series of tweets on a particular topic that occur at a designated time. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

KoMarketing Associates

JANUARY 22, 2015

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Editorial Calendar Templates in Google Docs. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. 5 Things You Didn’t Know You Could Do with WordPress by Let’s Do It! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. I stopped using Dreamweaver software for my websites over two years ago, and started afresh using a custom-designed Wordpress platform. Do you use Wordpress for your business website? Many people do. Leave a comment if you’d like, since the poll only gives you a yes/no choice.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

JUNE 8, 2010

Then slow to 3 times per week until you get another “Best Answer” designation. Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. Social media is in the press every day. Share this on Bebo.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

APRIL 7, 2010

New Research: Paid Search Builds Branding by ClickZ. Brian Carter uses research and client studies to support the same conclusion reached by Kevin Lee in the post above, and also provides tactical options for maximizing the branding impact of search based on your objectives. What’s The Real Value of Brand PPC? by Search Engine Journal.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

APRIL 5, 2010

Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. 10 Reasons Media Relations Will Get Easier in 2010 by Journalistics. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Such as: Focus : Access advice, research and shared information to help with business decisions. Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Facebook, has only been around for seven years, after all!)

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 23, 2010

Among the topics he ferrets out using this process: recent product or service enhancements, new partnerships, good causes supported, helpful tips and insights, or recent industry research. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. Share this on del.icio.us. Post this on Diigo. Share this on Mixx.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Optinmonster

MAY 16, 2023

Involves keyword research and page optimization to align your website’s content with user search queries. Press releases are designed to generate media coverage and public interest in your company, products, services, events, or any significant developments related to your business.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. This information comes from research on neuromarketing and what makes people buy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Tim Berners-Lee , Senior Research Scientist. Schedule of Events. EST) – Opening Remarks. 2:45 p.m. –

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). Doesn’t seem natural. We’re much more comfortable doing than selling. Unfortunately, to be kept profitably busy, some selling is necessary.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) What can we learn from online computer games about content marketing for business? A lot, apparently. What do you think about all this?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

OCTOBER 13, 2010

Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.&#. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

AUGUST 5, 2010

Each profile should be designed to show a different facet of you and your expertise.&#. Pete Hollier offers tips for search optimizing a blog, some of which also apply to standard websites (keyword research) and some unique to blogs (using SEO plugins). On LinkedIn, you want to be all about business. Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

JULY 15, 2010

The Internet is becoming more influenced by brain science and research in neuro-marketing. Applied to copywriting and web design, marketers can improve click rates and results. How is brain research influencing marketers? The social ‘Net gives voice to people. Customers rule. And yet, I sense some changes afoot.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Intervention design. And research shows that many of the decisions we make are based on our judgements and intuitive, so itâ??s This step is crucial to the success of the evaluation and consists of the evaluation designers asking the question, â??Who • Digg this. --> --> Trackback Pings. Contact us. Categories.

Digg 100

Digg Work Management Storytelling Ideal Customer Profiles 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. A free service for setting up, promoting and hosting Twitter chats. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 13, 2010

They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JULY 28, 2008

The Economist article is now behind a pay wall, but I think there must be copies here and there on the Web … it’s a very well-researched and well-written artyicle and worth the time to search for it and read it). Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. Work Design. Work Design.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Research Centers. Hanley is an independent consultant and president of her own firm, Susan Hanley LLC , where she specializes in the design and development of portal solutions and knowledge management consulting. Friday, June 27, 2008. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Webbiquity

JULY 28, 2010

Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. They will, because they will put you there. You can only choose whether or not you will join them there.&# Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. So how should your prioritize spending for next year? Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The advice isn’t wrong - but too simplistic.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 25: The 28 Best Web Design Tools. #26: ” — PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Webbiquity

FEBRUARY 28, 2011

Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100