What’s the Best Alternative to Google Universal Analytics for SMBs?
Webbiquity
MAY 16, 2023
UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. All of the alternatives below have stronger privacy protections built in.
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