Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. What are the Benefits of Content Curation on Twitter? How Can You Start Curating Content on Twitter?

Curation 98

Curation Twitter Content Eye-Tracking 98

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Convince & Convert

JANUARY 28, 2015

There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter. I personally don’t have a problem with brands using youth culture slang, especially if those brands are targeted to those demographics. Twitter is the bluntest object in the social toolbox.

Twitter 129

Twitter Television marketing Demographics Social Media 129

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Twitter, on the other hand, is used to share ideas, real-time information, and trending news. Twitter vs Facebook Users. The total number of U.S.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 97

Twitter Effectiveness Demographics Stats 97

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Twitter Twitter offers a Trends section on its app and website. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features. You can further filter results by platform and publication date.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Convince & Convert

AUGUST 28, 2013

I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Tweets cause viewership 29% of the time, and viewership causes Twitter chatter nearly half the time (48%).

Twitter 136

Twitter Research Television marketing Bandwidth 136

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. How to Buy Twitter Followers Fast.

High Quality Lead 73

High Quality Lead Twitter Buy Paid Search Agency 73

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Clubhouse vs. Twitter Spaces: A quick comparison. Which is better to join: Clubhouse or Twitter? Love them or hate them, audio spaces like Clubhouse and Twitter Spaces are here to stay.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Marketing Insider Group

JUNE 14, 2021

Instagram can be a brilliant place to advertise and market to higher-earning demographics. One hundred eighty-seven million people use Twitter daily. The largest demographic is 30 to 49-year-old males. Twitter’s also a great place for users to consume social and educational video content. hours per month in 2020).

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Digital B2B Marketing

SEPTEMBER 11, 2012

As Twitter evolves from a technology company that was focused on serving users to a media company (at least in its business model) attempting to balance the demands of both marketers and users, the conflict is in full view. I am both a Twitter user and an advertising buyer.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. Women are the majority Pinterest demographic. Did you hear that one?

Social Media 359

Social Media Advertising Channels Media Business 359

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. This is why you should always keep the demographic of your target audience in mind when choosing which social media network you’re going to use. Each social media has a dominant audience.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

SocialPilot

APRIL 15, 2024

What are your follower demographics (age and location)? This feature offers a source audience and identifies common qualities like demographic information, other interests, etc. On Twitter, select a day and promote a follower – utilize #FollowFriday. Here are a few questions for you to answer. Which are your best posts?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Content Standard

FEBRUARY 6, 2015

Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics. Internal Mandates. Where Will You Reach Your Audience?

Demographics 40

Demographics Keywords Outreach Facebook 40

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 96

Twitter Comparison Ideal Customer Profiles Click Rate 96

Digilant

MAY 6, 2020

Twitter is facing a similar situation. If your target audience falls within the primary Snapchat user demographic, it’s a great tool to in addition to or in place of Instagram and Facebook whose user base skews a little older (25-34 years old and 40-years-old, respectively). 66% of Twitter users are male.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Digilant

MAY 6, 2020

Twitter is facing a similar situation. If your target audience falls within the primary Snapchat user demographic, it’s a great tool to in addition to or in place of Instagram and Facebook whose user base skews a little older (25-34 years old and 40-years-old, respectively). 66% of Twitter users are male.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Webbiquity

MAY 9, 2023

Image credit: Twitter Here’s how Sprout Social is doing it. Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior.

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. The Importance of Demographics Demographics play a pivotal role in determining the effectiveness of your social media strategy.

Social Media 65

Social Media Media Demographics FAQ 65

Marketing Insider Group

AUGUST 11, 2023

Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact.

Social Networks 179

Social Networks Business Work Management Social Media 179

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Understanding the demographics and strengths of each platform is crucial in targeting your efforts effectively. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Social Media 53

Social Media Twitter Facebook Media 53

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 58

Twitter Promotion Tips Television marketing 58

Digilant

JANUARY 25, 2024

The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters. minutes per day across all demographics Music streaming: 88 minutes per day across all demographics Social media: 139.5 At this point, more than 53% of U.S.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Sprout Social

DECEMBER 2, 2020

Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? This post gives you a look at the social media demographics of each network. Social media demographics to inform your brand’s strategy in 2020. How to grow your Twitter audience. Try these tips to create more engaging Twitter content.

Social Media 126

Social Media Media Viral Marketing Demographics 126

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Switch to Website Cards.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

readwrite

SEPTEMBER 3, 2014

Twitter, unlike Facebook, never asks users to share their gender. Yet its recently-public Analytics tool can tell you, among other demographics, the male-female ratio of your followers. That’s because Twitter relies on the magic of algorithms to designate—and perhaps reassign—user gender. Mine skews male – massively.

Twitter 53

Twitter Opt-out Opt-in Demographics 53

Heinz Marketing

FEBRUARY 16, 2023

Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic. This means that the platform is more suited for a younger audience, making it difficult for B2B companies that target an older demographic to find their audience on this app.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward. Educate your wider team Industry demographics won’t shift overnight.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123