Hubspot

AUGUST 11, 2020

Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. Behavioral targeting uses web behavior as the determining factor, instead of demographics. You can also choose psychographics, like interests and values.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Audience targeting is the method of separating consumers into segments based on interests or demographic data.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Optinmonster

DECEMBER 28, 2023

Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. But be careful not to take a one-size-fits-all approach.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Convince & Convert

SEPTEMBER 1, 2015

What are the demographic and psychographic characteristics of your current or prospective customers? Only after you know why you’re active in social at all, and how you’ll measure social media strategy success, should you turn your attention to the “how” of Facebook, Twitter, Tumblr, and the rest.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Valasys

APRIL 4, 2023

Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. Demographics, location, number of visits, engagement, reach, interaction, shares, and every other parameter you can use to understand your audience on social media better. More so for the businesses.

Social Media 52

Social Media Media Curation Demographics 52

Optinmonster

AUGUST 31, 2022

You can segment your leads based on many different characteristics, such as: Demographic: age, family size, race, gender, occupation, location, and more. Psychographic : personality traits, opinions, values, special interests. This is a specific form of demographic segmentation with lots of opportunities for personalization.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Hubspot

NOVEMBER 13, 2019

Information, such as demographic and psychographic data, is collected and used by software such as social media analytics tools. In the above dashboard captured from Twitter analytics, you can see examples of the demographics Twitter can track and provide insights on. Image Source.

Marketing AI 75

Marketing AI Psychographics Paid Search Agency Internet Marketing 75

markempa

MAY 9, 2017

Success is not in just analyzing your customer data or your audience data or the psychographic data that you get. Success is not in just analyzing your customer data or your audience data or the psychographic data that you get on your customers. Understand the audience data, the demographic data, psychographic data that you get.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. According to a study by HubSpot, about 67% of Americans use Facebook or Twitter as their prime sources of news.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Convince & Convert

MARCH 19, 2018

Each audience is unique, with its own set of interests, demographic segments, and preferences. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. But did you know Twitter’s targeted ad features allow you to tap into 316 million monthly users?!

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Sprout Social

FEBRUARY 15, 2024

WPX Hosting regularly posts customer reviews on X (formerly known as Twitter) to show potential customers how its audience perceives its products and services. Here is a list of strategies you can use to engage your audience better: Understand your target audience The most effective way to engage your audience is to get to know them.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Eric Mower + Associates

JANUARY 30, 2019

Strategic, judicious use of hashtags will help more people discover your content and drive them to your social pages — particularly on Instagram and Twitter and to some degree on Facebook. URL that saved you valuable characters on Twitter, for instance, could be flagged as spam on Pinterest. Expand your reach with hashtags.

Social Media 64

Social Media Rules Social Marketing Media 64

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. The listings lab : Show your target audience you know exactly who they are by both highlighting a pain point and naming their demographic. Demographic data alone won’t cut it.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

LeadsRX

FEBRUARY 8, 2022

Marketers can, and should, take data from multi-touch attribution, customer journey analytics, additional demographic and psychographic data, and buying intent attributes – and divide it all up into smaller market or brand segments. Connect with LeadsRx on Twitter , LinkedIn and Facebook. For more information.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Strategic-IC

MARCH 12, 2018

Buyer personas are profiles of your organisation's ideal customer, which will likely include demographics, firmographics (details about their organisation), and psychographic characteristics. Do your customers tend to spend time on LinkedIn or Twitter? What are their demographics and firmographics?

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Tips Psychographics 59

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. Well, you can and you certainly need to.

Blogger 80

Blogger Work Management Burn Rate PR 80

Integrated B2B

AUGUST 14, 2017

They are basically character sketches that lay out your target prospect’s background, demographics, objections, challenges, hobbies, and interests. Start with demographic questions, then move to the more abstract aspects, including the person’s challenges and goals. Psychographic Information. How does he spend his time?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

They are basically character sketches that lay out your target prospect’s background, demographics, objections, challenges, hobbies, and interests. Start with demographic questions, then move to the more abstract aspects, including the person’s challenges and goals. Psychographic Information. How does he spend his time?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Valasys

JUNE 6, 2019

Tools like Cision & FollowerWonk can be used to examine the relative social influence of the followers of a brand on Twitter. These tools help in deriving meaningful insights in a vibrant social space where the marketers don’t realize when & by-whom their brands are being talked about unless they track it.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Scout out their Twitter. Go to their website.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ClearVoice

JUNE 15, 2021

From there, they work to identify pain points and other psychographics the company’s customers are experiencing. Using this collected and analyzed data, you can develop a profile of a person that combines demographic information and common themes from your data. This is where the vision of a typical customer takes shape.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. “Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.”

Examples 78

Examples ROI Planning Work Management 78

Sharpspring

FEBRUARY 3, 2022

For example, “Get more followers on our business’s Twitter page” is not a well-defined goal. The SMART version might read: “Get 1,000 more Twitter followers by the end of Q2 2022.” Is your Twitter goal going to help you drive more web traffic? Demographics. Psychographics. This is where “relevant” comes in.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Digilant

MAY 11, 2021

What are their demographics and psychographics. A recent survey by Twitter found that 40% of respondents actually had purchased something online based on seeing it used a social media influencer on Twitter, YouTube, Instagram, or Vine. . What triggered them to buy from my brand? Where can I reach them?

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Martech Advisor

OCTOBER 31, 2019

There are different techniques to segment your audience, such as demographics, psychographics, geographic, and behavioral. Tell us on LinkedIn , Facebook , or Twitter. Learn More: 2019 Email and Mobile Benchmark Highlights and Trends. Segment Your Audience. Segmentation is the foundation for personalization.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Porch Group Media

NOVEMBER 7, 2018

Twitter has 328 million monthly active users. The research shows that one-third (33%) of 18- to 24-year-olds say they would like to purchase items directly from Facebook, 27% want to shop on Instagram and 20% on Twitter, followed by Pinterest (17%) and Snapchat (15%). billion monthly active users.

Advertising Agencies 53

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 53

Biznology

JUNE 20, 2012

Demographic groups such as youth, GenX, boomers, or diversity marketing segments. Psychographic segments around activities, attitudes or values. And for still others, Instagram, Twitter, Facebook, or your own website. Current or future employees. Journalists, media, PR contacts. Cause marketing segments. For others, LinkedIn.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

LEADership

NOVEMBER 21, 2014

enables targetting based on demographics, explicit and implicit interests, professional profiles, psychographics, location targeting, keywords. Amplify with Paid social ads such as: Twitter promoted tweets and trends. How do paid ads increase our exposure? lets us target potential niche followers, influencers and engagers.

Psychographics 40

Psychographics Youtube Social Networks Blogger 40

KoMarketing Associates

JANUARY 26, 2016

Go Beyond Demographics. While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. If you are an international company, understanding audience demographics for each social platform is even more important. Global vs. Local.

Social Media 96

Social Media Media B2B Tips 96

Sprout Social

AUGUST 23, 2016

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. For instance, Sprout Social gives you insight into your audience’s demographics. In addition to demographics, you should also pay attention to what your customers share on social media.

Social Media 111

Social Media Paid Content Media Business 111

Optinmonster

MARCH 16, 2020

Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. If so, let us know on Facebook or Twitter. Jack Frost is back. Skip town soon.” ” 38. Event Attendance.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Martech Advisor

OCTOBER 21, 2019

Create audience segments based on demographic, behavioral, psychographic, and other criteria and run highly personalized email campaigns. Ask us on LinkedIn , Facebook , or Twitter. Write convincing body copies and call-to-actions (CTAs) to drive conversions. based on the stage of the buyer’s journey.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Hubspot

MARCH 25, 2020

This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). You can also offer discounts or free giveaways if shoppers engage with your social media profiles, share their purchases, or tag the business on Facebook or Twitter.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

FMG Suite

JULY 7, 2019

Create an audience persona that encapsulates your ideal client, which includes their: Demographics (Age, Income, Region, Family Structure). Psychographics (Attitudes, Aspirations, Goals). Financial Goals. Financial Pains (This needs to be really specific) . You should give this persona a name, and be able to picture them.

Social Media 60

Social Media Media Marketing & Strategy Curation 60