How to develop a winning B2B ideal customer profile
Martech
JANUARY 26, 2024
Generating revenue growth is the ultimate goal for any B2B founder. This is where an ideal customer profile (ICP) comes in. Launching a new SaaS solution and generating a robust pipeline JourneyDXP tried to market its new digital sales solution but struggled to penetrate the market. Do you know what drives revenue growth?
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