Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! size, industry, location).

Marketo 48

Marketo Budget Programs Thought Leadership Terms and Conditions 48

Adobe Experience Cloud Blog

JULY 5, 2016

a student doing research or a candidate looking into your company), but a lead is someone with the right profile–specifically the right demographics and behavior, and ideally even the right account type. At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

JUNE 2, 2020

Your customers share their thoughts, feelings, likes, dislikes, and what they did last weekend as data. Marketing leaders should look beyond traditional marketing segmentation based on name, location and demographics to more advanced information, such as purchasing behavior, lifestyle, and social media. You have a couple options.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

At Marketo, we have team members who are dedicated to verticals of interest. Who are the decision-makers and influencers, and what are their demographics and behaviors? Attend Marketo’s Marketing Nation Summit , the premier marketing industry event, in San Francisco from April 23-26th! Understand the Market.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Adobe Experience Cloud Blog

JANUARY 11, 2019

One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. People are multifaceted and the use of such demographics alone is limited at best in the digital world. Digital Doesn’t Mean Less Human.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. Offering up personalized messaging, content, and offers based on firmographic, demographic, and behavioral data is a powerful way for marketers to ensure site visitors are always met with an engaging experience on the web.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

I spent the next three hours pulling what I thought were weeds. If a writer produces a beautifully written thought leadership piece, but your goal was to generate leads for a webinar, can you blame them for missing the mark if you never communicated your goals? Demographic Information: Age, Gender, Income, etc.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

At the middle of the funnel, your prospects have the right demographics and behavior, have engaged with you, and have displayed buying intent. And by scoring leads and accounts in your marketing platform, you can determine their sales-readiness and prioritize high-quality leads. Get Conversions to the Middle of the Funnel.

Top of Funnel 132

Top of Funnel Lead Scoring Lead Ranking Budget Programs 132

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 ROI in as little as 90 days using Metadata.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Adobe Experience Cloud Blog

APRIL 8, 2019

At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” You can capture a lot of demographic and firmographic information through a registration page form. But successfully qualifying leads for sales means having three key fundamentals in place: 1. A solid definition of “lead”.

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Ranking Lead Scoring 134

Adobe Experience Cloud Blog

OCTOBER 8, 2018

On first thought, this might be seen as a strategic element: Simply use human faces in ads to draw in more attention. Showing faces in ads can perhaps attract specific customers, but because most target audiences include large and diverse demographics, you also run the risk of making an unfavorable impression. Facing the Misconception.

Paid Search Agency 134

Paid Search Agency Ads Eye-Tracking Cross-Selling 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Marketo Integration. Marketing automation is the source of information about which leads get qualified or turn into revenue, so there’s a perfect synergy between solutions such as Marketo and this new AdWords capability. Here are four examples of how this can work: Demographic scoring to qualify leads. Why This Matters.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

MARCH 22, 2019

Demographics. The post Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The first thing you’ll want to do is figure out who you should be talking to—and why. Purchase history. Website activity. Why is this important?

Rules 134

Rules Email Marketing Tips Planning 134

Adobe Experience Cloud Blog

MARCH 4, 2019

For employers and marketers, this demographic can’t be ignored. Its target demographic of 18- to 29-year-olds stated that it would buy more from Nike after the ad. The post Social Causes That Gen Z Cares About—and Why You Should Care, Too appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Adobe Experience Cloud Blog

MARCH 26, 2020

Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. The post Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

APRIL 1, 2019

When you examine your audience, you’ll likely find a similar passion that unites your consumers regardless of individual, demographic differences. Instead of creating a persona based on gender, age group, and other demographic information, pay closer attention to social media interactions.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 19, 2019

Gather any location, demographic, or other important information about your audience, and then tailor your Facebook campaign to that base. The post Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

APRIL 7, 2017

However, many often settle for a bare-minimum approach, adding a prospect’s first name to sales emails or segmenting customers based on sweeping demographic markers. To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns.

Practices 129

Practices Personalization Planning Thought Leadership 129

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

APRIL 12, 2019

Explain the demographics you’re trying to reach, how your audience interacts with your brand, and what promises or values you want to communicate. Get clarification about the designer’s thought process, ideas, and—especially—suggestions. When possible, allow designers to take the lead on project timelines or stages.

Design 133

Design Thought Leadership Forecasting Marketo 133

Adobe Experience Cloud Blog

JUNE 7, 2017

It can also be used to track demographic data to provide a higher score to a lead that fits your ideal buyer persona. It’s called Interesting Moments, and it’s a part of the Marketo Sales Insight application in Salesforce. Here is an example of a dashboard that can help prepare your sales team.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Lead Ranking 134

Adobe Experience Cloud Blog

AUGUST 9, 2017

Now, more than ever, we need to understand our buyers down to their behaviors, core demographics, wants, and needs. At Marketo, we use The Four U’s of Subject Lines , a very helpful acronym that we picked up from Copyblogger to help determine if our subject lines are ready: Useful: Is the promised message valuable to the reader?

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

Are you struggling to connect with the emerging demographic? The post Successful Rebrand: What to Watch Out for and How to Make It Rewarding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If your company doesn’t have a groundswell of support, it may be time to generate some.

Advertising Agencies 130

Advertising Agencies Amazon Paid Search Agency Thought Leadership 130

Adobe Experience Cloud Blog

JULY 6, 2018

Location, interests, job title, and other demographics will be important to define and agree on before you start advertising. The post How to Generate the Leads that Sales Wants with Paid Social appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Know Your Audience. Who’s Buying?

Sales Qualified Leads 134

Sales Qualified Leads Lead Ranking Lead Scoring Generation 134

Adobe Experience Cloud Blog

JUNE 24, 2019

With insights into the demographics, firmographics, and technographics that your best customers have in common, you can more accurately model your ideal customer profile. The post How to Pair AI with Inside Sales to Grow Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Adobe Experience Cloud Blog

OCTOBER 5, 2016

Segmentation starts with three few basic components: Demographic: Specific information related to that person (e.g. age, income, gender, and job title). Firmographic: Information related to that person’s company or industry (e.g. company size and annual revenue).

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Adobe Experience Cloud Blog

APRIL 19, 2018

Use automated programs to handle lead scoring, like we did, adjusting the scores and metrics to fit your preferred demographic. Prioritizing one demographic doesn’t mean ignoring the rest. You don’t have to let unripened leads wither on the vine. If other marketing tasks steal your time, automate those, too.

Lead Qualification 134

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 134

Adobe Experience Cloud Blog

MARCH 6, 2017

Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” Technology, together with demographic and socioeconomic factors, is a constant driver of change.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

The email marketing capabilities in marketing automation platforms allow marketers to send simple emails and more complex sets of email—for example building sequences of emails that are sent to customers automatically, based on pre-defined triggers, behaviors, demographic data, or other criteria.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? We are then using this information to score campaign members.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 15, 2018

Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo. The post How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Adobe Experience Cloud Blog

APRIL 3, 2019

When I first visit a marketing department, I ask its team members to describe their buyer profile as well as their customer’s interests, demographics, and pain points. The post 4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 134

Adobe Experience Cloud Blog

OCTOBER 18, 2018

The Edsel model didn’t fit into a defined demographic , and few people were willing to spend money on bottled water that could easily be confused as alcohol. The post The Art of Persuasion: How to Make Effective Creative appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Creativity 134

Creativity Effectiveness Thought Leadership Banners 134

Adobe Experience Cloud Blog

OCTOBER 4, 2018

Radisson did the same with Radisson Red, introducing a hip, lower-cost option for this same demographic. The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Design 134

Design Thought Leadership PR Marketo 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It will differ from company to company, but you generally want to have synced fields that define demographics, engagement, revenue cycle position, firmographic (if possible), and marketing touches. What data points are you interested in for running your campaigns and sending leads to sales? Tell me about them in the comments.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Adobe Experience Cloud Blog

MAY 14, 2018

Demographic reports, surveys, ebooks and tip sheets—there’s nothing a marketer won’t sift through to create a great ad. The post Pre-Click Vs. Post-Click Experience: Your Guide to Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They have to be built right.

Optimization 134

Optimization Landing Pages Impressions Thought Leadership 134