Adobe Experience Cloud Blog

JUNE 20, 2018

On the other hand, research from Marketo suggests that ABM delivers a better return on investment than various other strategies for an impressive 97% of marketers. Tag and Segment Accounts. A good CRM will allow users to automatically filter contacts based on demographics, but you should also be able to manually apply certain tags.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

AUGUST 17, 2015

More segmented email sends, with more targeted messaging, get more clicks. The main takeaway here is to find a good balance between the granularity of your segments and the relevance of your content or offering. If you have the resources, segment your email campaigns based on the audience persona (industry, demographic, geography, etc.)

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 26, 2020

Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. As with any customer segment, getting to know them takes time and effort. Create meaningful, authentic marketing strategies. It’s pretty easy: Don’t fake it.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

AUGUST 9, 2017

Now, more than ever, we need to understand our buyers down to their behaviors, core demographics, wants, and needs. A drip marketing program sends (drips) communications at a specific cadence set by the marketer, but it does not consider who that lead is, what their behaviors are, or what segmentations they might meet.

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

APRIL 7, 2017

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. However, many often settle for a bare-minimum approach, adding a prospect’s first name to sales emails or segmenting customers based on sweeping demographic markers.

Practices 129

Practices Personalization Planning Thought Leadership 129

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 ROI in as little as 90 days using Metadata.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Adobe Experience Cloud Blog

OCTOBER 5, 2016

Not Segmenting Your Database. It still surprises me how many marketers don’t use segmentation considering that the only way to get the right message to the right person is to properly segment your audience. Segmentation starts with three few basic components: Demographic: Specific information related to that person (e.g.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

JANUARY 11, 2019

One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. Don’t forget the great deal of research it took to segment, target, position, and define your ideal prospect. Digital Doesn’t Mean Less Human.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Adobe Experience Cloud Blog

JUNE 7, 2017

It can also be used to track demographic data to provide a higher score to a lead that fits your ideal buyer persona. It’s called Interesting Moments, and it’s a part of the Marketo Sales Insight application in Salesforce. Segment Your Lead Nurturing. Keep the Conversation Going Using Triggered Emails.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Lead Scoring 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

By its very nature, an assessment tool captures more detailed information than a typical content download, allowing you to further segment your leads and nurture them with highly relevant and personalized content. Get Conversions to the Middle of the Funnel. Share in the comments below.

Top of Funnel 132

Top of Funnel Lead Scoring Lead Ranking Budget Programs 132

Adobe Experience Cloud Blog

APRIL 1, 2019

When you examine your audience, you’ll likely find a similar passion that unites your consumers regardless of individual, demographic differences. Everyone knows audience segmentation is key, but grouping that audience based on psychological factors gives you a richer understanding of who you’re marketing toward.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate?

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Marketo Integration. Marketing automation is the source of information about which leads get qualified or turn into revenue, so there’s a perfect synergy between solutions such as Marketo and this new AdWords capability. Here are four examples of how this can work: Demographic scoring to qualify leads. Why This Matters.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

The email marketing capabilities in marketing automation platforms allow marketers to send simple emails and more complex sets of email—for example building sequences of emails that are sent to customers automatically, based on pre-defined triggers, behaviors, demographic data, or other criteria.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Adobe Experience Cloud Blog

APRIL 19, 2018

Use automated programs to handle lead scoring, like we did, adjusting the scores and metrics to fit your preferred demographic. Prioritizing one demographic doesn’t mean ignoring the rest. You don’t have to let unripened leads wither on the vine. If other marketing tasks steal your time, automate those, too.

Lead Qualification 134

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 134

Adobe Experience Cloud Blog

MARCH 6, 2017

Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” Technology, together with demographic and socioeconomic factors, is a constant driver of change.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Adobe Experience Cloud Blog

AUGUST 24, 2016

Because your audience consists of existing customers whose demographic and behavioral data are already in your database, it’s likely that you already have all this information at your fingertips. Segment Your Customer Base. Map Products and Solutions to Segments. Design Your Program Mix.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 9, 2016

You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some long-standing customers), sending the same communication to all of these folks would not be effective. Author: Ellen Gomes Would you send the same email to your entire database?

Personalization 48

Personalization Cross-Selling Thought Leadership Marketo 48

Adobe Experience Cloud Blog

APRIL 29, 2016

Segmentation. To get the right message to the right investor, you must segment your audience. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), if you want to deliver different messages to different segmentations in real-time, there are no substitutes.

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 20, 2015

Planning well in advance allows you to put extra time and thought into how you are going to launch an effective holiday campaign. Segmentation. The holiday that you choose should feel relevant and fun for your audience and segments. Which holidays are you planning to run programs around? Multi-Channel Plan.

Thought Leadership 48

Thought Leadership Multi-Channel Marketo Television marketing 48

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Companies use predictive analytics to drive advanced segmentation and personalization–so you can customize your messaging and content for maximum relevance.”. Predictive: Not new, but very hot.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Account Based Marketing 48

Adobe Experience Cloud Blog

DECEMBER 9, 2016

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Prospects can be scored based on their demographics, firmographics, content engagement, behavior, and interest.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 48

Adobe Experience Cloud Blog

MARCH 4, 2015

For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Can you imagine visiting a website, and only seeing content that matches your industry, job function, or demographics? Primarily, because of potential audience reach. Not All Website Visitors Were Created Equal.

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. East 6 th St.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

When it comes to measurement, you should be asking questions like: Can I segment my communication further based on web behaviors, lifecycle stage, and demographics? Which programs, promotions, or content has moved my customers through each stage at the highest rate?

Allocation 48

Allocation Marketing Report Multi-Touch Attribution Forecasting 48

Adobe Experience Cloud Blog

OCTOBER 26, 2016

segment, vertical, target market, company size, geography). Digging into those customer profiles manually, or with an analytics solution, can uncover even more details: demographics that can be used to create customer profiles, behavioral clues (e.g. Data to define what they need for success (e.g.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 6, 2016

Expectations not set appropriately – I thought you were going to send me coupons not newsletters. Segmentation for increased effectiveness. On the point of segmentation, remember that you can segment your subscribers based on personas, purchase habits, demographics, email domain, last forms of engagement, or their preferred channels.

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

JANUARY 20, 2016

Segmenting your audience is the first step to a successful retargeting strategy. Feature: This is where segmenting your audience really comes in handy. Demographics: You can also leverage a solution, like Marketo, to retarget key buyers based on who they are. Ready, Set, Retarget! Now it’s time to put it all together.

Ad Frequency 48

Ad Frequency B2B Thought Leadership Budget Programs Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 22, 2015

So, he launches an email and SEM campaign in August to market A’s tickets to that segment. As a proactive marketer, you can now take into account not only explicit data (think: last purchase, demographics, frequency to site), but also implicit data (think: behavior, interests, collaborative filtering) across all channels.

Work Management 48

Work Management Marketing Management Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JANUARY 27, 2016

Rather than honing in on 3-4 rigid “personas” for individual buyers or attempting to target huge groups based on geography or company size, advanced segmentation leverages all of your available customer data to get more granular. This approach lets you create a portfolio of key customer profiles. Activate your customers’ journeys.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Adobe Experience Cloud Blog

DECEMBER 28, 2015

In fact, soap operas were originally radios shows sponsored by detergent brands to reach the homemaker demographic, but the value of beloved and trusted personalities endorsing products was quickly realized. The advertisement for a new video game below, set in Victorian London, could almost pass unnoticed as a segment of the show.

Television marketing 48

Television marketing Media Thought Leadership Cross-Selling 48

Adobe Experience Cloud Blog

JUNE 2, 2014

We thought this addressed the primary pain point that brought most of the customers to our site…and to some degree, we were right. With this newly gained insight, we got more laser-focused with our value prop towards this particular segment. Or more accurately, it represents the segmentation and targeting aspects of STP.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2015

Use the data you’ve collected to properly segment and target your audience in order to build trust and relevance. Since it’s outside my demographic, you can probably imagine how annoying these have been. In this new digital age, customers share their information with you and in turn expect you to use it wisely.

Multi-Channel 48

Multi-Channel CAN-SPAM Content Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Target based on title, industry, and other demographic criteria.

Cost Per Thousand 48

Cost Per Thousand Lead Ranking Leads Lead 48

Adobe Experience Cloud Blog

JULY 22, 2014

Scoring the readiness of potential buyers (based on their demographic data and/or behavior) helps marketers keep consumers on the right track. If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Marketing Automation'

Buying Cycle 48

Buying Cycle Buy Marketing Budget Budget Programs 48

Adobe Experience Cloud Blog

OCTOBER 19, 2016

For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. people who we don’t already have in our database), such as tradeshows or digital ads.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48