Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. I post two episodes per week.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Hubspot

JANUARY 16, 2020

Audience targeting is the method of separating consumers into segments based on interests or demographic data. Helpful demographics to consider would be age, average income, interests, location, and gender. Once you've explored your analytics, you can tailor your content for specific demographics. What is audience targeting?

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Navigate the Channel

MARCH 13, 2023

Demographic information isn’t usually what customers lead with when they praise a company, or challenge it, but demographic, including geo-demographics, can help provide insight into where and how you position your products. What Types of Customer Feedback Should You Consider? Panic if the numbers go down?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

seo.co

MAY 11, 2021

Typically, market segmentation involves creating subsets of your market based on factors like needs, demographics, interests, priorities, and other criteria. With careful market segmentation, you’re able to niche down and reach very specific demographics. Demographic. Demographic segmentation is the most basic.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

SmartBug Media

NOVEMBER 30, 2018

Similarly, making content specifically for Facebook won’t quite cut it when your conversations are happening on Instagram. Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Martech Advisor

JANUARY 23, 2020

” Adding to this definition, multicultural marketing urges brands to look deeper into their target consumer demographic and outline specific motivations, aspirations, and purchase drivers. Bolster your data insights with third-party research and focus groups. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Content Marketing Institute

DECEMBER 17, 2018

Here are a few powerful strategies to make sure your work is resonating with customers across populations and groups. Remember real people are behind demographics. Also, different demographics have different viewpoints that influence how they make buying decisions. Start a focus group. Level Up by Facebook.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Contently

JULY 12, 2017

In the simplest form, raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights. ” Data is just one part of a larger machine. This process is crucial. Interviews with customers.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

KoMarketing Associates

JANUARY 29, 2019

The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

seo.co

MARCH 28, 2021

A random Facebook user who sees your post in their news feed is not a lead. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable?

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Hubspot

NOVEMBER 23, 2020

Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? From traffic numbers to user demographics, Google Analytics can show you how your customers are interacting with your website. Facebook Audience Insights. Does this person make all the buying decisions?

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. But what about audience members who share the same demographics but still differ? Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. But what about audience members who share the same demographics but still differ? Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. Using this collected and analyzed data, you can develop a profile of a person that combines demographic information and common themes from your data.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Biznology

AUGUST 6, 2014

We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. But, for the most part, we’re still guessing. That guessing game is evident in the difficulty large incumbent organizations have in innovating.

Barriers 80

Barriers Fulfillment Mobile Marketing Work Management 80

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological. Start your free Sprout trial.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

AUGUST 23, 2016

For instance, Sprout Social gives you insight into your audience’s demographics. In addition to demographics, you should also pay attention to what your customers share on social media. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.

Social Media 111

Social Media Paid Content Media Business 111

Content Marketing Institute

APRIL 10, 2018

The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”. But if we assume all marketing directors want to deliver messaging and pipeline, relevant messaging should still connect with demographic outliers. All older people get lonely, right?

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Developing audience personas not only brings our customers to life, but it helps us group them and prepare specific messages and campaigns based around a common need or interest.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

ClearVoice

MAY 15, 2020

Over 8 billion views register on Facebook every day on average – Market.us. Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. Be it Facebook, Instagram, YouTube or LinkedIn.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

NOVEMBER 10, 2020

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Focus groups. Segmenting your audience is simply splitting it into smaller groups based on certain criteria. You have to put in the time and effort to do the research. Quick Takeaways.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

Online Marketing Institute

MAY 26, 2010

Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Were you successful reaching your target demographic? Facebook Insights can help you here.

Social Media 40

Social Media Advertising Channels Media Blogger 40

EveryoneSocial

JULY 23, 2019

In a social-first workforce, employees are already informally communicating internally via Messenger (Facebook), Messages (Apple), Hangouts (Google), Discord, and WhatsApp to name the biggies. As anyone in a larger organization has experienced, Slack can become a cacophony of distractions from one’s focus-flow, inhibiting deep work.

Ad Building 54

Ad Building Marketing & Strategy Contingency Planning Network Marketing 54

Hubspot

FEBRUARY 4, 2014

Because these young adults have shown a strong willingness in recent years to back causes they believe in -- meaning they''re a prime demographic that could help your organization achieve its goals. Demographics. On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. The reason? Four-time online fundraiser. Location: Urban.

Co-Registration 28

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

LeadSquared

DECEMBER 7, 2020

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. The answers to the above questions require the collection of demographic and psychographic data. For instance, for organic protein bars , the age group of the target audience will be 18-35 years.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Hubspot

JANUARY 18, 2012

Just look at, well, every new feature Facebook rolls out. Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. And you know what? I'm just opinionated enough to do it.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

JANUARY 16, 2014

The Barna Group , a national research organization, found that 59% of people between the ages of 18 and 29 drop out of church after regularly attending as a teenager. While reconnecting with this demographic may seem impossible, it''s not! This can be driven through social media channels, like Facebook or Twitter. nonprofit'

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Marketing Insider Group

JULY 14, 2020

Demographical factors play an important role in audience preferences. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Hubspot

DECEMBER 28, 2011

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you created custom tabs for your Facebook page ? Hallelujah! Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. 9) Facebook Audience Insights. Click here to access Facebook Audience Insights. Here’s how to use it: i. For those living in the U.S.,

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Buzz Marketing for Technology

JULY 7, 2008

10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. If the demographics shift in your favor over time…great! Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Meta Business Suite analytics Meta Business Suite consolidates the results of your organic and paid social media efforts across Facebook and Instagram in one place. They even share unfiltered thoughts about you and your competitors.

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

illumin

JANUARY 22, 2024

Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Marketing Insider Group

AUGUST 19, 2020

But thankfully, modern technology makes it possible to go beyond getting demographic data on consumers and end up with oversimplified personas. This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process.

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361