ClickDimensions

MARCH 21, 2023

When combined with a strong digital strategy, Marketing Automation provides marketers with all the tools they need to not only provide content to customers, but also identify them and react to certain triggers based on how specific strategies and responses have been set up.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Metadata

NOVEMBER 7, 2023

In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. The CTA is “Get a Metadata demo. ” So the offer was both a demo and $100.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

APRIL 8, 2024

A lot contributed to our low lead-to-conversion rate, but the Metadata team and I pinned most of the subpar results on the fact that we were aiming our ads at ebook downloads and passing those low-intent leads to Sales. Our incentivized demo ads are a perfect example of that. At the time, downloads seemed like a smart move. Absolutely.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

DiscoverOrg

FEBRUARY 21, 2017

DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies. Request a DiscoverOrg Demo Today! Don’t give up.

Paid Search Agency 166

Paid Search Agency Companies Trigger Marketing Marketing Prospects 166

Launch Marketing

OCTOBER 21, 2020

Download our B2B Messaging that Matters eBook to drive more conversions with relevant messaging. While there are a variety of incentives you can possible provide, these are some examples in the B2B tech world: Product discount Free Whitepaper or eBook download—anything that would be relevant to a prospect Free demo Complimentary consult.

Newsletter 94

Newsletter Tactics Trigger Marketing Marketing Prospects 94

Biznology

DECEMBER 27, 2019

The welcome email is triggered by a client signing up or registering for something on your website. For example, if you’ve offered a free ebook, you can send emails about that same topic with additional content. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Mailmunch

JULY 13, 2021

Trigger Tab Popup. With trigger tab popups, you can select a part of your webpage that prompts the popup to appear. Triggering popups too soon or too late . The thing is, it’s really difficult to generalize the timings because your popup should only be triggered at a time your visitor is most likely to engage with your website.

Opt-out 107

Opt-out Click Rate Opt-in Trigger Marketing 107

Adobe Experience Cloud Blog

OCTOBER 3, 2018

For example, in our ebook nurture, we send our subscribers to the ebook download page that include a CTA. Maybe they’re really interested and want to see a demo of our product, so we show them a demo CTA too. Find Your Talk Trigger: F#*k Content Marketing. This sends them to a stream of other supporting content.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

The Point

APRIL 22, 2020

Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). the original download) and offer additional content of relevance, including (but not exclusively) CTAS such as demos, case studies or analyst reports that might demonstrate intent.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

LeanData

DECEMBER 15, 2022

Just before exiting, the visitor fills out a demo request form. Share personalized content through email, blogs, ebooks, videos and digital ads based on how your prospects interact with content on your website, their attendance at your events, or through buyer signals revealed from intent data. Demo Plays. Leads are coming in.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

ClickDimensions

FEBRUARY 15, 2023

Click here and request a demo for our latest solution, ClickDimensions Sales Engagement. Content and the Customer Experience Content is more than just eBooks, blogs and social media. Did a potential lead just fill out a Product Demo Request? Want to find out more about Sales and Marketing Automation?

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Binary Demand

MARCH 26, 2024

These signals trigger intent-based marketing. ps2id id=’buyer’ target=”/]Understanding the Content that Drives Buying Behavior While the popularity of a content format, like eBooks, might suggest high engagement, it doesn’t guarantee a strong desire to purchase. A deeper dive is necessary.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

OCTOBER 21, 2021

Conversely, first-party data reflects activity directly in response to internal sales and marketing efforts, such as surge in anonymous traffic to web domains from specific companies, and the ability to capture and map behavior to conversions such as downloading an eBook or signing up for a webinar.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Hubspot

JULY 22, 2018

Main Triggers: Page Views or Content Offer Downloads. ebooks, webinars, kits, etc.) and blog posts by these topics, create an email workflow for each topic, and trigger the appropriate workflow when one of your contacts views a page or downloads an offer centered around that topic. ebooks, webinars, kits, etc.)

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

SalesIntel

SEPTEMBER 14, 2023

online and in-person events) Check out the Buyer Intent Data Guide Ebook → SalesIntel’s PredictiveIntent Uses Marketing: Marketing teams can build and scale ABM campaigns, spending less time searching for new, high-quality, target accounts and focusing on best-fit targets. We’re probably now around eight or nine.”

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Optinmonster

SEPTEMBER 7, 2020

Because it would increase the odds that you’d pull the trigger and buy the second car. Exit Intent® technology is something that OptinMonster uses to trigger popup campaigns. Suppose you were selling an eBook for $5. Regardless of how you go about downselling, it can be a great way to increase your profits.

eCommerce 98

eCommerce Conversion Paid Search Agency Top of Funnel 98

Optinmonster

MAY 28, 2021

OptinMonster, on the other hand, gives you more campaign triggers to help you personalize your customer’s journey: Exit-Intent® – display campaigns right before someone leaves your site. OptinMonster has a ton of display rules for you to trigger campaigns that your audience will respond to so you can grow your email list faster.

Conversion 64

Conversion Lead Scoring Lead Ranking Leads 64

Hubspot

OCTOBER 22, 2020

These efforts and campaigns are typically triggered by actions taken by leads or customers. Since there are typically more stakeholders involved in B2B purchases, B2B marketing automation also works to provide action-triggered information that can help influencers educate their decision-makers. Marketing automation has many benefits.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Zoominfo

OCTOBER 5, 2021

Get a Demo 2. Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs). You could have a really high MQL-to-demo rate, but a low win rate. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

PathFactory

JUNE 29, 2020

For our new eBook, The Website of the Future , we tried something new. We decided to split the eBook into more digestible chapter based assets, rather than distributing it as one giant PDF. The eBook is presented in a PathFactory content track as a snackable set of smaller assets rather than one big PDF.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Schubert B2B

AUGUST 20, 2018

They let your website visitors know the next best action to take, whether that’s scheduling a product demo, signing up for a webinar or downloading an eBook. If they are reading an awareness stage blog post that is more educational, they may not be ready to click a CTA for a product demo or request a quote. Exit intent overlay.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

BenchmarkONE

OCTOBER 5, 2022

Scheduling a demo. Downloading an eBook. You also need to choose your trigger type, including tag score or contact status. . When you use this trigger type, it allows you to target a specific lead group based on how close they are to making a purchase decision. Signing up for a webinar. Purchasing a product or service .

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68

Whale Pages

FEBRUARY 21, 2020

Don’t get caught up in thinking about sending frequency, triggered emails, transactional emails, deliverability, spacing between emails in your drip campaign or other technical details. Plan Triggers & Personalize. In fact, it’s estimated that action based triggered emails have a 70.5%

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Leadspace

OCTOBER 14, 2019

If a customer requests a demo. Data automation platforms listen for customer behaviors and interactions, such as opening an email or downloading an ebook. Customer behaviors prompt certain triggers, which should respond with appropriate, personalized content based on those behaviors. Which pieces of content a customer downloads.

Top of Funnel 76

Top of Funnel Personalization B2B Thought Leadership Content 76

Sharpspring

JUNE 10, 2021

This included value-added freebie content like ebooks, whitepapers, and other downloadables. Maybe most importantly, Oyova set up lead scoring for the law firm which enabled attorneys to see which prospects were ready to pull the trigger and which ones needed a little more nurturing first. Nurture Leads.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Optinmonster

JUNE 2, 2021

You can trigger popups based on a user’s interests, activity, location, and much more. MonsterLink – trigger campaigns when a user clicks on a button or link. Push a demo or trial offer. Push a demo or trial offer. There are tons of display rules and campaign triggers to target your audience.

Template 59

Template Rules Display Trigger Marketing 59

Optinmonster

SEPTEMBER 11, 2020

Here’s an example of the SendPulse popup campaign we built for today’s demo: This took us less than 10 minutes to create and integrate seamlessly with SendPulse. They can be things like eBooks, coupon codes, cheat sheets, or anything else that your target audience would find valuable. Though there are many more.

Contacts 73

Contacts API Trigger Marketing Intent 73

Hubspot

SEPTEMBER 22, 2017

2) Share a New Ebook or Industry Report. But how can you ensure everyone on the team is sharing your newest ebook or industry report in all of their sent emails without forcing it into the conversation? 6) Convert Qualified Leads to Demos or Opportunities. 3) Get the Word Out About a Case Study.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

The Point

APRIL 4, 2024

Ebooks remain the most popular format for B2B content, representing 39.5% That may still hold true for demo requests or “contact us” forms, but NetLine’s data suggests that, for early-stage content: ebooks, Webinars, white papers – marketers may be better off waiting as much as two days before triggering a follow-up email or sales call.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Mailmunch

JUNE 8, 2021

You can do so by mapping out information-based content such as blog posts, ebooks, and newsletters. Your content should be more of a product guide where you share case studies, demo videos, and product specs. . It is the stage where you trigger their buying decision. Powerful Triggers. Middle of the funnel. Exit Intent.

Marketing Management 54

Marketing Management Lead Generation Top of Funnel Lead Ranking 54

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. Because we capitalized on an emotional trigger, motivating prospects to move to the next level. Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. And in our follow-up emails we would say, “Thanks for joining us! How was your coffee?”

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

GreenRope

OCTOBER 28, 2021

You can use reader action or inaction to trigger additional emails, assign a follow up to your sales people, or further segment your contact lists. The leads that they get from social, content, and webinars tend to be more marketing qualified, whereas the leads coming in from PPC have specifically requested a demo of the platform.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Brandpoint

SEPTEMBER 18, 2019

Get their management in on the discovery demo, proposal call and emails. ” or “What are the triggers and pain points that drive them?” Download this FREE eBook , with over 30 templates for outreach and follow-up, to help you craft the perfect cold email. Involve Management in Everything and Anything.

Tips 82

Tips Work Management Marketing Management Case Studies 82

ClickZ

OCTOBER 20, 2020

Having an automated marketing assistant in your CRM smoothly transitions leads to the logical next step in the sales funnel, creating a repeatable sales process that triggers automatic emails to be distributed when you move a lead from one stage to the next. Leveraging automation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Vidyard

MARCH 23, 2021

Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data. Link Click-Through Rate (Link CTR) Similar to the total CTR, link CTR measures which links or interactive elements within the video viewers clicked, such as a popup to download an eBook.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

DECEMBER 19, 2017

Click here to get the full-length ebook , or read on for some quick tips. Draft together a few different sets of email drips that either trigger automatically or can be triggered manually by a sales rep. Use Content to Land the First Sales Conversation. That’s where email drip templates come in handy.

Content 75

Content Word of Mouth Case Studies Paid Search Agency 75

Hubspot

AUGUST 12, 2020

Buyers don’t want to be prospected, demoed, or closed. Trigger events: Watch out for trigger events that suggest a buyer is active in a buying journey. For example, inbound salespeople may offer a free consultation or ebook about the area the buyer is researching. You had to complete a form to downloaded an ebook of ours.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95