The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn may afford you more real estate than Google Ads, but brevity is still your friend. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. When the time is right, they request a demo to learn how we can help. It doesn’t, but that’s not a bad thing.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. So video can can help with trust issues, too, since Google search results tend to favor YouTube video. Other significant stats. Like this post?

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Martech

MARCH 11, 2024

I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. We need to send over only explicit hand-raisers — people who have requested a demo or a sales conversation. You don’t have to stop creating your ebooks, white papers or sales enablement sheets.

Efficiency 80

Efficiency Marketing Automation Services Lead Ranking Brand Identity 80

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Include complete contact information for your company. (I’d

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

NuSpark Consulting

MARCH 30, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Zoominfo

JULY 25, 2023

Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. Signing up for a demo is a serious indicator of interest — depending on your average conversion rate for that product, the signup alone might win them 100 points.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. With the use of Google Tag Manager, advertisers can create a group of users that interacted with the form, but never filled it out. Scroll Depth Targeting. The next section will go over these ways.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Product demos. First-party data collection. Brand humanization. Video interviews.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” After a demo, usually people are at least a bit less skeptical. Wouldn’t it be great to rank on the first page of Google for IT recruiting in a year or so. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

The Point

JANUARY 13, 2017

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. What do we know about prospects who are ready to download a free trial or schedule a demo? Actually, I know why it is. There’s also a smart way to do it.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Other Tips.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

Navigate the Channel

OCTOBER 5, 2022

Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers. You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking or digital event. Wait, what role does Google play in social media event marketing?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Launch Marketing

JUNE 9, 2021

Google Analytics is the ideal place to collect and review your website metrics. It’s been a long time to ensure that websites are mobile responsive, but with the shifts in buyer behavior and Google indexing, being mobile-first is what matters most. Benchmark Your Website Metrics. Think Mobile First. Update Your Content Strategy.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Would you like to see a demo?” Matt: Awesome. We look forward to that.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Navigate the Channel

JUNE 17, 2022

Service, product pages, case studies, white papers, demos, trials, and similar pages are in the consideration stage. Then do some competitive research in Google to determine how to achieve the most relevance in those search results. To determine which one to use for a keyword, do a quick Google search.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

BOP Design

JULY 17, 2019

Right now, your target market is searching online for your products and services using Google, Bing, Yahoo or another search engine. If a potential prospect performs a Google search for “accounting software” or “software for accounting firms,” ads directing that prospect to your accounting software website will show up in the search results.

B2B Sales 57

B2B Sales Design Top of Funnel Marketing Websites 57

Zoominfo

AUGUST 26, 2018

Get a Demo 1. The second page of Google. White papers. We hope these jokes help lighten your mood, relieve some stress, and maybe even spark some creative marketing ideas. Let’s get into it! ZoomInfo MarketingOS Finally, ABM with data you can trust. How did Yoda get his first lead? He used the Sales Force.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

KEO Marketing

JULY 31, 2017

Technology companies can accomplish their specific needs and goals by pursuing these best practices: Create Compelling Content: If you are a business to business (B2B) technology company, create case studies, webinars, and white papers that demonstrate your experience and thought leadership.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Heinz Marketing

JUNE 19, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! When we would send an email out, generate a white paper lead, send it to a 23-year-old to get some pipeline, I would argue that that actually never worked.

Lead Ranking 102

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 102

Adobe Experience Cloud Blog

AUGUST 22, 2018

A user searching on Google has a different intent than a user who’s just looking through their Facebook feed. Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

PPC 107

PPC Advertisements Advertising Campaigns 107

KEO Marketing

DECEMBER 4, 2015

Neither is “request a demo,” “schedule a consultation,” or “get a quote.” After performing a Google search, she comes across a blog article on a vendor’s website. However, at the end of the article, she’s prompted to “request a demo.” They’re the kinds of leads you want to attract.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketing Agencies 1 Inbound Marketing 48

Envy

MAY 2, 2019

Google and other search engines use keywords to work out the topic of your content, and decide when it’s a relevant response to a user web search request. They consistently rank at the top of Google search results because they are highly relevant. Keywords are literally the key to getting your content in front of your target audience.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 106

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. User navigation : Visits home page, visits medical device page, fails to sign up for demo.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. User navigation : Visits home page, visits medical device page, fails to sign up for demo.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

FEBRUARY 18, 2016

Your company’s website is up, and you’ve created some great content that’s appealing to your target audience with different offers: whitepapers, free e-books, free trials, demo and how-to videos, etc. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths. Analytics Can Help.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

SmartBug Media

MAY 30, 2023

1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. Conversions could also be demo or contact requests. Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

KEO Marketing

JUNE 10, 2016

White Papers. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. Placing links to videos and papers on Google+ will have a positive impact as well. Google Hangouts can deliver a live video. Preference. Case Studies.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Would you like to see a demo?” Matt: Awesome. We look forward to that.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100