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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

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4 Reasons You Should Be Retargeting Email Lists on Facebook

Vision6

Retargeting your subscriber lists on Facebook is one of the most effective ways to reach more of your audience. The average Australian user clicks on 21 Facebook adverts per month, so it’s time to throw your brand into the mix. Here’s 4 reasons you should be incorporating email retargeting on Facebook into your strategy. .

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How to Deliver a Great B2B Sales Experience

Webbiquity

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. As they move deeper, they seek details.

B2B Sales 182
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Advertising in local markets: A playbook for success

Martech

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Some applied methods include the following: Client segmentation: Companies can use AI and ML to identify and group prospects based on shared characteristics or behaviors, allowing them to target specific groups of potential buyers more effectively.

eCommerce 272
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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability. 8 Use of sales alerts triggered by actions from key accounts, demo requests, or “contact us” form fills, perhaps via a dedicated Slack channel for real-time notification and to enable faster sales response.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Free trials or demos: Offer a free trial or demo of your product or service, giving users an opportunity to experience your offering before committing to a purchase.