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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Advertising through channels like Google Ads allow you to target people who are searching for information about exactly the products or services you offer.

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B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. Whether it is Facebook Ads, LinkedIn Ads or Google Ads, whatever ads platform your organization is utilizing, if there is a retargeting feature, you should be using it.

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4 Advertising Strategies That Helped ClickUp Grow to 8M Users

Metadata

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video. Psst…we’re talking about Jira.) But not just any video.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. SDRs can’t often differentiate between list providers and sales intelligence provider without seeing a list of data points.

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Find the Right Brand Voice With These 5 Brainstorming Exercises

Contently

Those aren’t bad things, but they’re not differentiators anymore. Not all your social media copy needs to translate perfectly to the ear, but certain things will become obvious if you take turns reading tweets, LinkedIn posts, and Facebook updates out loud. They’re just table stakes.

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

Increasing Solutions Consultants’ Efficiency Through Demo Videos 2. Reducing the Number of ‘Wasted’ Demos with Demo Videos 3. Delivering More Client Value with Demo Videos 4. Demo Videos Provide More Time for Differentiation 5. Stakeholder Mapping Through Demo Video Analytics 6. 4: Use props 5.1.5 #5: