Smashmouth Marketing

OCTOBER 5, 2009

Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. You heard it here first on October 3, 2009. d·di-mand·jen): 1. Essential b2b lead generation best practices.

Demand 100

Demand Inbound Marketing Lead Generation Efficiency 100

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The experts balance Inbound Marketing with Outbound Marketing. Tags: poll outbound inbound demand marketing linkedin sales. Don't get caught up in the hype just yet.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JULY 6, 2010

Are your content marketing efforts going to impact demand gen ? I've made my share of typos in rushing out an email here and there, but it does seem that a business communication rife with errors really gets you off on the wrong foot. Can you afford to take a chance? You owe it to yourself to pay attention.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Can we provide an ABM (Account Based Marketing) list for you to call? What is your outbound methodology (Channels) - Phone, Email, Text, LinkedIn, other?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

SEPTEMBER 15, 2009

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JUNE 30, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JANUARY 11, 2010

Once we started working together, the folks there realized that I always have an opinion, especially as it pertains to Demand Gen. Most of my recent discussion has been about Unified Demand Gen(sm) -- the philosophy of blending inbound marketing and outbound marketing to maximize your lead generation activity.

Demand 100

Demand Webinar Metrics B2B Marketing Tips 100

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Conserve it to ride out the storm, or.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. More Smashmouth Demand Gen Product Reviews. When I visit your site, do you know if I'm a lead?

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. So here are a few interpretations had the president been talking about Demand Gen. "We This is about Sales and Marketing Alignment. As demand gen experts, we have to change.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

NOVEMBER 29, 2022

CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career path, the right go-to-market strategy, the pros and cons of the new tech stack coming out, demand generation, and what you should look out for when buying or selling your product or service. CLick Here to Watch & Listen.

Demand Generation Agencies 156

Demand Generation Agencies Leads Lead Marketing Qualified Leads 156

Smashmouth Marketing

AUGUST 3, 2010

Marketing Connections. TSL Marketing. Does that make us the demand gen capital of the world? Andover is now undisputably the demand gen capital of the world. AG Salesworks. By Appointment Only. Call Center Services. Chameleon Group. eCoast Sales. Good Leads. Green Leads. Mansfield Sales Partners.

Demand 100

Demand Lead Gen Advertising Agencies Lead Generation 100

Smashmouth Marketing

MARCH 2, 2010

How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). Do you ask for feedback in a timely manner? Me, back to my salad.

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2010

January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for you as well. Just a quick note to everyone who might be spending the next few weeks planning for the new year. Don't take your eye off the ball.

Demand 100

Demand Sales Qualified Leads B2B High Quality Lead 100

Smashmouth Marketing

JUNE 16, 2022

On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco. The Acquisition Expands Both Companies’ Demand-to-Pipeline Offerings. Green Leads will continue expanding SDR/BDR/LDR staffing in the US and globally to meet the increasing demand.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. What did we miss?

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

OCTOBER 21, 2009

But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Professionally, I can see demand gen goodness for inbound marketing all over it. Thanks, Smashmouth Marketer (credit: Google and Scoopler) If someone has already written about this, forgive me.

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

MARCH 29, 2010

Demand Gen Basics - Yes, we specialize in appointment setting, but we are in the industry of Demand Gen and appointment setting isn't just about dialing the phone any more. Quantity standards, and the ethics that go along with them.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

OCTOBER 12, 2009

15 Demand Gen Thoughts - Make Your Q4 Numbers View more presentations from Michael Damphousse. We delivered not 10 reasons, but 15 thoughts to ponder. Thought I'd share it. My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities.

Demand 100

Demand Cold Calling Sales Qualified Leads High Quality Lead 100

Smashmouth Marketing

JANUARY 17, 2010

Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. We had an echo for the first 6 minutes.

Webinar Metrics 100

Webinar Metrics Demand Eloqua B2B 100

Smashmouth Marketing

JULY 1, 2010

It's about changing the way sales and marketing do our jobs and adapting. Is your marketing value embedded within the content prospects see as valuable? Better qualify MQL's - We've evolved how we bring value to prospects; now we've got to do a better job at qualifying them as MQL's (marketing qualified leads).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing. Then there was the Google.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." One part of Seth's talk was on building a tribe. It got me thinking, though.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

AUGUST 31, 2009

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano. Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen.

Hubspot 100

Hubspot Paid Search Agency Companies Inbound Marketing 100

Smashmouth Marketing

NOVEMBER 16, 2008

I believe this applies to demand gen as well. Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? So back to poker.

Lead Ranking 100

Lead Ranking Lead Scoring Ad brokers Marketing Leads 100

Smashmouth Marketing

SEPTEMBER 22, 2009

The Fearless Collaborator, Jeff Ogden and I sit down for a discussion of optimal marketing through a combination of inbound and outbound techniques. Tags: podcasts thought leader interviews inbound marketing b2b marketing outbound marketing social media marketing b2b demand gen b2b sales.

Inbound Marketing 100

Inbound Marketing B2B Sales Tagging Social Media 100

Smashmouth Marketing

JULY 28, 2009

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. Some key points to consider. Some key points to consider.

Marketing Mix 100

Marketing Mix Cold Calling SEM Lead Gen 100

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate. Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. As David Greenberg, Sr. We just don't have the time to waste managing anything but.".

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JULY 6, 2009

There have been a number of studies published about what marketing departments are spending budget on. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We are looking at more of a granular study. We'll followup with a blog article discussing the results. Please spread the word.

Cold Calling 100

Cold Calling SEM B2B Sales Inbound Marketing 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Definitely worth checking out. Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate. Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. As David Greenberg, Sr. We just don't have the time to waste managing anything but.".

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

DECEMBER 3, 2008

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. Don't let the bean counters get in the way of a good marketing program. Don't let up on your demand generation activities just because it is the end of the year. Market with Courage! Use it to your advantage.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100