Webbiquity

FEBRUARY 11, 2011

Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. 7 steps to writing killer sales copy by Mike Consol. Share this on Bebo.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

FEBRUARY 14, 2011

It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. There are two ways to persuade people. Persuading with a story is hard.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

JANUARY 21, 2011

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Changes in demand and technology rendered the old “rules&# of selling consulting services obsolete. Then things changed. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? A brief but insightful post contending that there is no such thing as “demand creation,&# only demand identification and lead nurturing–and counseling marketers to undertake the right kinds of programs, then have patience. Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JANUARY 27, 2011

These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization. Lauren Carlson is a CRM Market Analyst with Software Advice. FTC Disclosure: Webbiquity has no financial relationship with any of the vendors mentioned in this post. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Buzz Marketing for Technology

JULY 14, 2008

A vital behaviour might be: Managers ask how the after action review went and what was learned from the process. Design rewards and demand accountability. • Digg this. --> --> Trackback Pings. Compare these observations with groups who are poor at implementing knowledge-related behaviours. The rest will follow. Email this.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Convert

NOVEMBER 13, 2023

Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly. If you deny it, I’ll refer you to Blockbuster and Digg. New accounts signups: Measures the number of accounts that have completed the signup process and begun onboarding.

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

DECEMBER 15, 2009

Social is a process that has the power to transform your entire organization. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. Its time next year to embrace it! Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. We included him in the process, showed him how this was going to help him do his job. Comments Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Business Process Management. Force.com: Create and Run Any Application On-Demand. Innovation.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 28, 2008

including major costs, significant litigation, and a drag on key processes. E-mail management including a strategy and processes for archiving, retention, and lifecycle management of enterprise e-mail. Digg this Post to del.icio.us significant risksâ?? For example, MySpace grew by 609% in one year, from just under 3.5

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Hubspot

OCTOBER 11, 2010

As Mashable Co-Editor Ben Parr wrote in his article about Digg , “If we’ve learned anything from Facebook’s many redesign and privacy fiascoes, it’s that major overhauls of large websites don’t go over well. A gradual approach to website redesign is easier to undertake than a sudden redesign.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

NOVEMBER 7, 2010

 Pure content creation is demanding. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste. Click To Tweet.

Promotion 96

Promotion Peer-to-peer Digg Budget Programs 96

LEADership

DECEMBER 3, 2013

“Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. Get a 360° view of your B2B demand generation. Source: Wikipedia ). It is, after all, the time of good cheer and goodwill!

B2B 40

B2B Curation Demand Generation Digg 40

Webbiquity

JANUARY 10, 2010

This free analysis tool from on-demand CRM consulting firm Demand Chain Systems short-circuits that process, helping to identify the most promising areas for improvement in just 40 minutes. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

JANUARY 10, 2010

Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. link] Demand Satisfaction! You’re likely running educational webinars or speaking at industry conferences. This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Digital B2B Marketing

MARCH 17, 2011

Just as CAN-SPAM imposed new legal requirements but didn’t address the underlying volume of spam, the industry will have a new checklist, and legal and operations groups will review and revise processes. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. What is your opinion? If not, what will?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Webbiquity

MARCH 3, 2011

Writing “web design inspiration can help you stay up to date on current trends, as well as seeing how to structure designs, control color palettes, work with usability, and understand the overall design process,&# Eric Shafer shares a gallery of beautiful and remarkable website designs. Share this on Bebo. Share this on del.icio.us.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Buzz Marketing for Technology

JULY 21, 2008

We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. Information overload occurs when we try to receive more information than can be processed. Every piece of information carries with it energy, which demands our time. I recall days where I just felt so â??full’

Digg 100

Digg Television marketing Privacy Policies Work Management 100

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Amazons Mecahnical Turk service ( recent coverage ) is what the company refers to as an "on-demand workforce." Research & Development. Whatever You Can Imagine. and tagged with.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. Digg this Slashdot Reddit. Managing the RFP Process. Should BlackBerry Users Demand Overtime Pay? From Applications to Services: The Shift to On-Demand. Create and Run Any Application On-Demand. Five things the legacy ERP vendors dont want you to know about on-demand ERP.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Mind you, this was an event about social media and website optimization. They won’t understand the social side of social media, and it will clearly show. B2B marketing thought leaders champion social media.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. Really clear.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

JUNE 27, 2008

s first powerhouse post on Ittybiz to dominate Digg. The habit to blog, on a regular basis.read more | digg […]. I want to do it, but somehow all the little things I was able to set aside before are now demanding my attention. The most important thing is to enjoy the process of blogging! Å? […].

Rules 100

Rules Blogger Trigger Marketing Digg 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin.

Ning 40

Ning Paid Content Facebook Sales Management 40