Customer Experience Matrix
JUNE 2, 2009
Social media is this month’s Trend of the Year. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. It can also search other Web sites for email addresses containing the targeted domain. All told, I'm rather disappointed at what I see in this list.
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
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ANNUITAS
OCTOBER 27, 2016
As Carlos Hidalgo wrote in these pages a few months back, “…it seems that each and every year there is a new trend (not that ABM is all that new) or ‘shiny object’ that overtakes B2B marketing … It is no wonder that many marketing departments still struggle with demonstrating their value year after year. The moral of the story?
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. But enhanced reporting was the most common improvement of all.
ANNUITAS
OCTOBER 27, 2016
As Carlos Hidalgo wrote in these pages a few months back, “…it seems that each and every year there is a new trend (not that ABM is all that new) or ‘shiny object’ that overtakes B2B marketing … It is no wonder that many marketing departments still struggle with demonstrating their value year after year. The moral of the story?
The Point
OCTOBER 20, 2014
I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated?
Customer Experience Matrix
JULY 10, 2013
By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Users can send the contact a system email or add it to a list.
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