Demand Generation Demand Generation Agencies Salesforce.com Trends 
Customer Experience Matrix
JULY 10, 2013
By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Its primary clients were then, and still remain, digital marketing agencies. This makes it a system for both small business and service vendors: two of my four themes. That''s theme number three.
Customer Experience Matrix
JUNE 2, 2009
Social media is this month’s Trend of the Year. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. It can also search other Web sites for email addresses containing the targeted domain. All told, I'm rather disappointed at what I see in this list.
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Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
The Point
OCTOBER 20, 2014
I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated?
Customer Experience Matrix
FEBRUARY 24, 2009
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.
The Point
JUNE 18, 2013
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. The same principles apply to Content Selling.
Customer Experience Matrix
FEBRUARY 13, 2014
The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. This leaves more concrete differences, some based on features and others based on service or distribution models.
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