Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. For this prompt, try selecting the Demand/Lead generation expert.

Lead Generation 112

Lead Generation Lead Ranking Tactics Lead Scoring 112

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. Account-Based Marketing As Top Priority. times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. “ 54.7%

CMO 164

CMO Demand Generation Business Correlation 164

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings. Drive more.

Marketing AI 128

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 128

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Vision Edge Marketing

MAY 16, 2023

This includes every functional department within the organization from Human Resources/Talent Management to R&D, to Finance, to Production/Manufacturing, from Marketing, to Sales, to Implementation/Shipping, and Customer Service. A noticeable loss of customers or market share. When you have demand, you have a sales pipeline.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. But how does AI enable B2B demand generation in full swing?

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 105

B2B Case Study Case Studies Content 105

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution Cost per Lead 119

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 83

CMO Enterprise Management Planning Work Management 83

Inbox Insight

MARCH 7, 2023

When the demand generation engine is neglected, what happens to sales acceleration? Demand gen is paramount to driving sales pipeline velocity, remaining the most vital pillar of the sales acceleration formula. And why is demand generation at the heart of it? What does Marketing bring to the table?

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation B2B Sales Top of Funnel 97

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. As someone specialized in Demand Gen, I have to ask myself hard questions. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

Social Media 174

Social Media ROI Media Branding 174

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Televerde

APRIL 11, 2023

For a vehicle to continuously run, it needs every part of its engine to function correctly, just like a demand engine in marketing. The modern demand gen engine is far more complex as customers want more information and products are more intricate. Find a team that matches your goals and has the necessary resources to succeed.

Demand Generation Agencies 98

Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? This can significantly increase your market exposure and expand your reach.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. This makes them easy to target and capture.

Paid Content 107

Paid Content Paid Search Agency Advertising Agencies Bundling 107

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Demand generation refers to any way of creating demand. Why should B2B marketers focus on demand gen KPIs?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

B2B Marketing Directions

DECEMBER 3, 2023

Most marketers are now deep into their planning for 2024, and a critical part of that planning is determining how marketing performance will be measured. Performance metrics are essential for effective marketing, but they can also have unintended consequences. Overall, this has been a positive development.

Allocation 70

Allocation Budget Programs Lead Scoring Lead Ranking 70

Stevens & Tate

OCTOBER 4, 2023

This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement. Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution.

Planning 97

Planning Allocation Business SWOT 97

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

High performers, on the other hand, are past that phase. We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. They’re more likely to use AI in product and service development, risk modeling, performance management, and more. They invest more and use AI more broadly.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Martech

APRIL 26, 2024

Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. Interactive storytelling: Viewers choose aspects of a story to explore, with AI generating content in real time. AI-assisted animation: It could generate in-between frames or suggest new character animations.

Marketing AI 66

Marketing AI Storytelling Content Budget Programs 66

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. With these statistics in mind, the goal of a marketer is to not only create engaging emails but also make sure these emails are optimized for mobile. – Watch our recent Ask the Expert: Deliverability webinar on-demand to find out more.

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

Modern B2B

APRIL 18, 2024

At the summit we will be hosting a spotlight session on how 3 leaders transformed marketing performance despite experiencing flat budgets, bigger targets and a bleak economic outlook. This led to a web optimisation exercise, not only examining the lead generation forms but the whole website to maximise conversions.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Anyword

JULY 18, 2023

Anyword’s new integration transforms ChatGPT, Canva, and Notion AI into Performance Marketing experts by bringing key Brand Voice, Target Audience, and Predictive Performance capabilities everywhere you generate copy. And the best part?

Paid Search Agency 94

Paid Search Agency High Quality Lead Marketing Rules 94

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. In 2023, that number was one out of 10.

Marketing Management 115

Marketing Management Marketing Budget Budget Programs Vendors 115

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Walker Sands

JUNE 13, 2022

From SEM to marketing automation, successful B2B demand generation strategies are key to achieving business goals and reaching your audience. Our work with Sendbird, a chat API startup, spanned essential components of demand generation — encompassing strategy, infrastructure and execution.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94