Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Knowing why people unsubscribe is important for figuring out how you can keep them with an email preference center. Get any of those wrong, and your email could fall flat. Email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. Get MarTech’s Email Marketing Periodic Table.

Email Marketing 141

Email Marketing Deliverability Opt-out Content 141

Vision6

AUGUST 9, 2021

SMS is not a new marketing tool, but there are some marketers that remain hesitant to dip their toes in. This could be because there are some myths and misconceptions surrounding SMS marketing. were expected to increase their text marketing budgets in 2020, largely due to the pandemic. How SMS marketing works.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 244

Deliverability Top of Funnel Best Practices CAN-SPAM 244

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 96

Email Marketing Marketing & Strategy Marketing Strategy Work Management 96

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Martech

OCTOBER 31, 2023

Optimize for mobile. Provide an easy path to opt out. Test your email with deliverability tools. You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. Then, you can create a marketing automation routine like the one below. Avoid URL shorteners.

Work Management 115

Work Management Marketing Automation Services Marketing Management Deliverability 115

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. SendX Trusted by 3000+ companies worldwide, SendX is an intuitive and affordable Email Marketing Software. Every paid SendX plan comes with unlimited email sends to opted-in subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Navigate the Channel

AUGUST 23, 2023

The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

ANNUITAS

AUGUST 14, 2014

Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help. Make it a priority to test your creative for rendering, HTML errors, link errors, do not use URL shorteners, and mobile design functionality.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. Ask and you shall receive.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 64

Marketing AI Email Marketing Practices B2B Marketing 64

Valasys

JUNE 18, 2024

Digital marketing has evolved, becoming vital for any organization to showcase its products and services quickly and reliably. Overall, digital marketing allows companies to reach specific audiences with a unique, tailored message that captures the interest of potential buyers in that niche.

Tactics 40

Tactics Privacy Policies Terms and Conditions Advertising Agencies 40

Vision6

JULY 10, 2023

Are you trying to unlock the hidden potential of email marketing? From email design to email compliance, campaign success all boils down to email marketing best practices. Don’t purchase any email list While acquiring many email addresses at once may seem easier, the quality, accuracy, and deliverability are often subpar.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

SalesIntel

OCTOBER 10, 2024

Email remains a dominant communication channel for marketers and sales teams. Verified emails – those that have been confirmed as accurate and active – are essential for effective marketing, sales outreach, and, ultimately, revenue generation. Another key risk is the low deliverability associated with unverified emails.

Buy 40

Buy CAN-SPAM Data Hygiene Deliverability 40

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. But how do you choose from the multitude of options out there? Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. Let’s get into it. What Is a Bulk Email Service?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

DECEMBER 22, 2020

Because when we talk about your emails going to spam, we’re really talking about something else: You’re losing out on profits you could have earned had your emails gone to your customers’ inbox. It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Valasys

DECEMBER 4, 2018

A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Never opted-in or didn’t know they opted-in to your email list. There are a few re-engagement best practices that you can use to help you out.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

markempa

APRIL 22, 2013

Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Related Resources: Email Marketing: How to maintain low opt-out rates.

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 68

Enterprise Management Email Marketing Marketing Automation Services Work Management 68

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Litmus

MARCH 13, 2020

In a digital and mobile world, email is the most personal way to communicate with your subscribers. Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications. They’re asking to hear from you.

Paid Social Agency 92

Paid Social Agency Budget Programs Paid Search Agency Advertising Agencies 92

Circle Studio

FEBRUARY 21, 2019

Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability. Segmenting your contact list allows you to target specific groups of subscribers with your emails. DO: Use personalization.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. Whilst customers may trust some brands, increasingly, they don’t trust marketers.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

JangoMail

MAY 14, 2021

Set up email deliverability Every day, a good portion of our time at JangoMail is spent working with our customers on email deliverability and discussing the importance of factors that affect it. Feel free to reach out to our Support Team and ask us to review your email authentication setup.

Deliverability 40

Deliverability Domain CAN-SPAM Template 40

ConvertKit

MAY 2, 2019

Depending on the size of your email opt in form, you may only have a few dozen characters to make your pitch. Why use landing pages when you could create other static website pages or email opt in forms to attract new email subscribers? Landing page designs are more flexible than an embedded email opt in forms.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

Litmus

FEBRUARY 14, 2020

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. I’d wager that most email marketers are unaware of it. Episode Transcript. Catchy, right?

CAN-SPAM 84

CAN-SPAM Deliverability Guidelines Google 84