The Point

NOVEMBER 15, 2010

The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly. Segmentation needn’t translate into 7 different versions of every email, however, or writing radically different copy from one version to the next. Product interest. Lead source.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

ViewPoint

SEPTEMBER 29, 2016

You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Traditional Database Marketing Cleanups Miss the Mark – And The Potential. Correct decision making team and buying process.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. But, on talking to the company, it turns out there is a pretty interesting product here.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. Addressing these pain points in your marketing materials demonstrates that you understand their needs.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Addressing such concerns is far from straightforward.

Tactics 122

Tactics Work Management B2B Marketing Marketing Management 122

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? These products were supposedly created to help us be more efficient and to foster a sense of community. If you’re not paying for the product, then you’re the product.” Align content to the segmented buyer journey.

Ethics 130

Ethics Personalization B2B Opt-out 130

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I’ve been thinking about some of the things a marketer could do with this new capability. Access hard-to-reach segments.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Martech

JUNE 15, 2023

Trefler views this approach as diametrically opposed to the widespread strategy of creating customer journeys that anticipate the behavior of audience segments. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel.

Enterprise Management 103

Enterprise Management Marketing AI Work Management Marketing Management 103

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. search marketing. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

GreenRope

JULY 27, 2020

A new contact record is then created for that individual and their information is stored in your CRM database. Marketing automation will pull this information from their record and address that customer by name, by filling in personalization placeholders at the start of each email. Marketing automation will do the rest.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. These tools can segment leads based on various criteria, such as industry, company size, and location. They also provide features for lead tracking, follow-up, and engagement.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. In business buying, there’s an entire cast of characters.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

The Point

JUNE 1, 2010

B2B games are one of our fastest-growing segments. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? Brand awareness? Customer loyalty?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

JUNE 22, 2011

The strategic significance of the announcement seems more important than the actual product enhancements. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Engagio

JUNE 11, 2018

In fact, it’s the lifeblood of every marketing organization. Quality data means being able to reach the right audience, better conversion rates, higher productivity, and an overall positive ROI on your marketing efforts. 50 – More than half of all records found in the average B2B contact database are misaligned.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

JULY 2, 2015

Querying and performing “what-ifs” to stimulate marketing ideas and actions. Segmenting customers for differentiated treatment. New product simulation and testing. Profiling customers to gain insight into their needs, also known as creating “personas.”.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

SmartBug Media

FEBRUARY 11, 2021

Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. To create a lead flow, head to Marketing > Lead Capture > Forms. How do they work?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

JANUARY 24, 2013

By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of workflow – for example: segmentation, frequency, and offer strategy. What is the range of products in which a prospective customer could express interest?

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Biznology

JUNE 29, 2017

Segment your dormant customers, and treat them differently. As marketers well know, different customers have different needs, and represent different levels of value to the firm. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Product usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Industrial Marketing Today

AUGUST 26, 2011

These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions. Engineers usually refer to a list of approved vendors when they need to source industrial products. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

Design & Production. Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Browse Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Smarte

MAY 24, 2023

In addition to providing accurate data, a top sales database provider should also offer advanced filtering options and segmentation capabilities. This allows businesses to target specific demographics or industries that are most relevant to their products or services. Features: 120% wider coverage and 2.5x

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Hubspot

SEPTEMBER 6, 2013

To fully understand smart content and why it''s growing as a marketing term, it helps to step back and take a look at a larger shift happening across many of the popular products and services we use today. Marketing has started to follow a similar trend. Each Netflix user has a customized list of recommendations.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. CDPs usually include a customer database, marketing automation, multichannel campaign management, data analytics, and real-time interaction management.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

DiscoverOrg

NOVEMBER 29, 2016

A Team that can understand our product with relative ease and articulate the value of that product to the smart VPs of Sales and Marketing and CEOs that we’re calling on. Love/Belonging and Self-Esteem: Messaging & Audience Segmentation. We segment our messaging on both those dimensions: role and objective.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Here’s 6 ways to find the gossips in your midst: 1. online average of $79,000.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

FEBRUARY 18, 2014

One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Salesforce Marketing Cloud

DECEMBER 12, 2022

For too long, they’ve had to use products that aren’t a great fit for their own needs, relying on outdated legacy systems. By building more automation into your SMB options, personalizing your customer service and improving the product catalog, you can help these clients gain an edge on their competition.

Small Business Marketing 52

Small Business Marketing SMB Enterprise Management Automation 52

SmartBug Media

JUNE 9, 2021

For example, sales teams may want to know how many sites or facilities a prospect has, but service teams may be more interested in what product(s), software, or integrations the customer is using. Target segments or lists to improve message open and conversion rates by sending your message to a laser-focused audience. Customer success.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

Webbiquity

JANUARY 12, 2021

The Product. We spent a lot of time trying to make this perfect based on the idea and vision that we had for the product, which was predominantly right. Today I’m talking to Mike Lewis and Michael Weber, the co-founders of Click360. How are you guys doing today? Michael Weber: Very well. Mike Lewis: Thanks for having us. ?

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Customer Experience Matrix

FEBRUARY 23, 2011

But it doesn’t really matter, because MarketingPilot is now positioned as an integrated marketing management product. I say “roughly” because Neolane and Alterian are rooted in the campaign management side of marketing automation, while MarketingPilot is based on marketing resource management.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120