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Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

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Harnessing AI-based Account segmentation in ABM

Valasys

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. These tools utilize advanced algorithms, web scraping techniques, and data enrichment to gather information from various online sources. for every dollar spent.

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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

This isn’t just about how much of their money can fit in your wallet (you can always get a bigger wallet, so that’s not a problem), but also how you can fit your product or service to provide for the customer. Your YBR should be customized and tailored to the prospect, and flexible to adjust itself to their goals / desires / situation.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. How Does it Work With PPC?

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Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

Customer Experience Matrix

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. Otherwise, Adobe expects even digital content such as emails to be delivered by third party products.