Database Marketing Product Segmentation SIC 
Biznology
AUGUST 26, 2013
Your most important tool in B2B is, arguably, the marketing database. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. SIC or NAICS. Account name, address. Phone, fax, website.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. We too are seeing new entrants jump into this market.
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