Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? In fact, we make a regular effort to communicate with our customers to produce great case studies. In fact, we make a regular effort to communicate with our customers to produce great case studies. Why Are Case Studies Important? What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Marketing Insider Group

FEBRUARY 15, 2021

Quick Takeaways. Value can mean many different things, but generally, the content must deliver knowledge, solutions, or other takeaways for the audience. The term originates from Rand Fishkin of Moz. Solves a challenge: Customers are seeking answers when they go to Google and search. 10x Content Origins.

Lead Scoring 343

Lead Scoring Lead Ranking Content SMB 343

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

JULY 6, 2021

Quick Takeaways. More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. So after all of that effort, why are CEOs still disenchanted with social media? Why Social Media Isn’t Enough on its Own. The answer: it can be, but not on its own.

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Marketing Insider Group

MAY 24, 2023

The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. Key Takeaways: Advanced Google search involves using unique search operators or on-page buttons and links to refine your search. Also, Google will get rid of operators from time to time.

Search Marketing 295

Search Marketing Google Optimization Tips 295

Marketing Insider Group

JUNE 19, 2023

Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Benefit from a content analysis by creating a definite action plan to implement what you learned.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Marketing Insider Group

JANUARY 11, 2023

Quick takeaways: Consistency across each marketing channel is critical for a successful multi-channel marketing strategy. A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. Here’s another example from Etsy.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Image Source If you haven’t yet focused on adding a journalistic edge to your content, how can you start? Would you like to attract the kind of passionate fanbase that the cable news networks have?

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. But instead of viewing competitors as a thorn in your side, why not see them as a goldmine of insights?

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Marketing Insider Group

JUNE 2, 2021

So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or someone who wants to change careers, learning all the skills it takes to be a rockstar content marketer will help you advance in almost any field. But you need to start somewhere. Why Should I Learn Content Marketing?

Course 333

Course Content Marketing Planning Best Practices 333

Marketing Insider Group

JANUARY 2, 2024

We’ll explore the factors fueling this shift, from the nitty-gritty of algorithm changes to the evolving habits of users, and how these changes are reshaping our digital marketing strategies. It’s a wake-up call for content marketers and publishers everywhere. While social media continues to grow in user numbers (with over 4.80

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Plus, it’s a big win for staying ahead of the competition and making customers happy. So, where do you start? This approach is changing the game. The first step is understanding your audience.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Quick Takeaways. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Why Your Business Should Invest in Content Marketing. 3 Incredible Benefits of Content Marketing. The average ROI is 7x!

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Quick takeaways: Tap into B2B Influencers to support your marketing in authentic ways. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. It’s like a virtual thumbs-up from your viewers. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Make a video.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Marketing Insider Group

SEPTEMBER 8, 2020

Drip marketing is a form of email marketing in which you send several emails to people in target customer segments at precisely timed intervals. That’s why it pays to study those campaigns that have experienced incredible success. That’s why my ultimate favorite types of drip emails are those that teach recipients.

Work Management 329

Work Management Examples Paid Search Agency Marketing Management 329

Marketing Insider Group

AUGUST 7, 2023

Stop shouting at your audience and start having conversations with them. And in this post, we’re sharing everything you need to know to get started. You wouldn’t just walk up to someone and start spewing out facts and figures about your business, right? Why does this matter? Email usage has dropped by 25%.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? Let’s get started! Quick Takeaways. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. This is where action words come in.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The ‘pod’ part derives from the iPod, which was the first widely-adopted player that supported podcasts. You can start a podcast with a $50 microphone, one voice, and web hosting.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Martech

JANUARY 25, 2024

It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Welcome to 2024! I didn’t invent this exercise.

Marketing AI 131

Marketing AI Email Marketing Planning Work Management 131

Marketing Insider Group

MAY 30, 2023

Also, many customers prefer to communicate with a human representative rather than a chatbot. These factors can greatly affect the experience your customers have with your brand. Remember, many AI machines, like ChatGPT, are only trained on knowledge from 2021 and prior. You’re not alone. Want to know how it’s done?

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Launch Marketing

JANUARY 11, 2024

But where do you start? It is particularly important to establish a strong brand identity as this is how your customers, prospects and general audiences will come to recognize your business. At the same time, there is a lot of pressure riding on the launch to make it successful. With so much on the line, you must get marketing right.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Marketing Insider Group

MAY 2, 2023

In this post, we’re sharing the benefits, examples, and “how-to” of all things zero-party data so you can start creating content that converts. You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand.

ROI 234

ROI Webinar Metrics Privacy Content 234

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to fix the situation is to start practicing CRO tactics that actually work. The thing is you need to start thinking outside of the box. Quick Takeaways. Today’s consumers know the game that marketers play.

Conversion Rate 309

Conversion Rate Tactics Optimization Conversion 309

Marketing Insider Group

MAY 5, 2020

With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime. Quick Takeaways: Start with your customers. Start with the Customer, Not You. Make it authentic.

Brand Identity 264

Brand Identity Branding Paid Search Agency Impressions 264

Marketing Insider Group

JULY 11, 2023

Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. Success with Facebook comes from mastering bids for keywords.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. But we’re also going to explain why. Why Use Your Unspent Marketing Budget On Content Marketing?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. Quick Takeaways. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Those relationships often lead to very loyal customers.

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Tagging 299

Marketing Insider Group

SEPTEMBER 17, 2020

Consider what CEOs want from marketing before you push back. . Quick Takeaways: . CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. . CEOs are interested in customer experience because it’s now a key differentiator. CEOs look at the big picture.

Marketing Agencies 2 341

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 341

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Plan a campaign.

Advertising Agencies 340

Advertising Agencies Planning Paid Search Agency CMO 340

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Keep your customers at the center of your value proposition.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

OCTOBER 20, 2020

However, where do you start? You’re able to reach more prospective or existing customers and home in on your messaging to realize your key business objectives. Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Source: ON24.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals.

Social Media 126

Social Media Media B2B B2B Thought Leadership 126

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. Quick Takeaways. In other words, product marketers are responsible for getting people to purchase products and become loyal customers.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Strategic-IC

APRIL 29, 2024

Every contact, interaction, conversation and opportunity starts with a relationship. Be prepared to reset expectations When building an ABM team and function from scratch, you’d think the sky is your limit – which it is, within reason. This is where you need to be prepared to get your hands dirty.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Tips 62