customer relationship 
Tony Zambito
JANUARY 16, 2022
Help people, whether customers, buyers, clients, patients, patrons, and more, to be served better. Leaders will need to nurture a healthy perspective on the future and its relationship with data. The next action. The next likely outcome. The next step in the process. The next intent.
Tony Zambito
FEBRUARY 15, 2022
Without deeper understanding as a foundation, attempts to display empathy will ring hollow with buyers and customers. Buyer insights are not just handed over by buyers and customers. Earning the right to gain deep buyer insights from your buyers and customers is something that does not happen overnight. They are earned.
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Tony Zambito
MARCH 2, 2022
On the other hand, it has meant engaging in an uneasy, even squeamish, relationship with countries and economies that do not prescribe to important values related to human rights and freedom. Not only what it may mean for their employees but also how they are viewed by their customers and shareholders.
Tony Zambito
OCTOBER 1, 2018
Back in 1994, there was a book by Bradley Gale entitled Managing Customer Value. The premise was that we needed to focus on the lifetime value of customers. In an era of new subscription and customer success models caused by digital disruption, this concept is even more timely. Hierarchical relationships are less prominent.
Tony Zambito
OCTOBER 3, 2018
Meeting New Customer/Buyer Engagement Expectations. Customers, as a result of digital disruption, are being exposed to new experiences every few months. Buyers and Customers Are Armed With Data and Analytics. Meaning new buyers and customers will have different ways of thinking, networking internally, and making choices.
Tony Zambito
JANUARY 13, 2022
In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . However, when utilized correctly as intended, they have done wonders not only for companies but ultimately for buyers.
Tony Zambito
MARCH 6, 2017
A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Collaboration, however, is being redefined today towards trust-based relationships. Such transformation will also redefine what it means to acquire buyer insights.
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