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4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.

Vidyard Gains Momentum Among Marketo Users


More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Video content is proven to be the most effective content type for engaging audiences and helping convert prospects into customers. About Marketo. Gainsight. Insight. ” Taulia.

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software. Story-telling skills have nothing to do with software. Content marketing is not software. right? WRONG! That is a rather trivial step.

The Top #Nifty50 Women in Technology on Twitter for 2012


Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. BMC Software. marketo. Marketo. TOPIC ANALYSIS. DOWNLOAD NOW!

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How to turn a good white paper into a great lead generation piece

Fearless Competitor

Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you. You post it.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video.

4 Video Marketing Strategies to Help You Get Better Results Right Now


Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Each day businesses are missing out new leads, and new customers using video. Yes, you really can do all of that with video! The good news is: you don’t have to be one of them! would want from you.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. This (now) famous software start-up exploded onto the scene in 2006.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. If you’re seriously considering a move to inbound, it’s much easier to manage inbound marketing campaigns with some type of all-in-one marketing automation software, which has built-in web, social, customer relationship management (CRM), and content management software (CMS) functions. Let me explain. Small Business Rules. million.

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

Buyers are more informed, and it’s all about earning their attention—giving them the best customer experience. Put customers center-stage. Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.”

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you. You post it.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. . That’s a lot of competition for vloggers. Treatment.

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

For example, you might use a general explainer video to attract visitors or a product demo to encourage prospects to convert and become customers. When When you pair a smart video hosting platform with a complete marketing automation solution , you can use video as a brand new channel to engage with your prospects and customers throughout their entire buyer’s journey. You Attract .

“How can we create a lot of great marketing content, really fast?”

Fearless Competitor

Let’s illustrate the Rule of 5 using the actual example of a Find New Customer s client. This software firm and  Marketo  customer had very little content and almost all of it was late-stage product brochures. ”) If you agree with Mike (as I do), this client was in dire need of customer problem-focused content. video clip posted to YouTube.

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10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting. Compare that to these case studies for targeted ads on social platforms: VistaVu, a business intelligence and software company, saw an 18.2%

Inspiration in the Nation! Live From The Marketing Nation Summit Day 2

Modern B2B Marketing

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. Demographics are simply not enough.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Maybe you can’t produce a YouTube sensation every day, but you still want to create magnetic content that wows your buyers.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video


Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs. About Vidyard. Media Contact: Brad Hem.

Who is the Fearless Competitor?

Fearless Competitor

With 1/2 of salespeople failing to make quota today… Find New Customers  helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class  lead generation programs. Highlighted as  Marketing Mogul  at Marketo – a highly selective group of top  demand generation experts.

What Marketers Can Learn from Super Bowl 50

Modern B2B Marketing

Even the YouTube video has garnered over 11 million views after only one day. Confusing your buyers is probably the worst thing you can do for both customer acquisition and retention. So no matter what you are marketing, whether it’s cell phones, soda, toothpaste, or even B2B software, it’s important to keep these three tips in mind when engaging with your audience.

Financial Advisors Need to Get Personal or It’ll Cost Them

Modern B2B Marketing

Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts. By tying compensation to assets under management (AUM), advisors are now highly incentivized to retain existing customers (unless they want a pay cut). Impact to Marketers. Segmentation. Scoring. Sales Efficiency.

The Best Content Analytics Tools: A Beginner's Guide


The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. What it does: Wisita is a video hosting platform optimized to help you convert viewers into customers. Plus, it’s integrated with Salesforce, Marketo, and Eloqua. Read Time: 10 Minutes.

A lasting impression


And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over. Then maybe she clicks on YouTube, and another message for that same company appears before a video begins playing. Sangram Vajre understands this.

8 Ways to Improve Your Online Content Marketing


To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base. buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. Good question. Isn’t it your lucky day.

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Google and YouTube.) Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market.

Unless you are absolutely sure, do not sponsor Marketing Made Simple TV

Fearless Competitor

It runs on YouTube , Marketing Made Simple TV , , with more sites being signed up all the time. For sponsors, this means more exposure and more potential customers watching the show. For instance, if one marketing automation software firm sponsors the show, no other one is allowed. Marketing Made Simple TV is also a syndicated show.

38+ Cool Social Media and Web Tools and Reviews


ShortStack is a tool that helps businesses customize their Facebook Pages with “contests, sweepstakes, videos, custom forms and more.” users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool. Back up your Gmail account?

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. Recommended reading: 4 Reasons to Increase Brand Awareness with Customer Stories. #15. Marketo. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more.  Over 2.5 Copywriting.

Meet Your New Chief Marketing Officer, Jeff Ogden

Fearless Competitor

Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. This blog is on Marketo’s Big List of B2B Blogs which is why the logo is here.

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Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Modern B2B Marketing

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). Inbound marketing doesn’t drive people to action.

Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World

Modern B2B Marketing

To compete, content writers need to do more than cut the crap and up the quality – at this point, we all know that if our content is going to win the trust and love of our future customers, it absolutely must be well-written, entertaining, and useful. Author: Maggie Jones Couldn’t make it to Content Marketing World this year? There were also oranges, I think. So let’s dig in!

Visual Content Marketing Insights from 13 Genius Thought Leaders


Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Using YouTube or Vine for marketing is within nearly anyone’s budget , and we’re inclined to believe Kozlowski that it’s the direction in which content marketing is headed. 2. Image credit: Lori Kozlowski.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

Toby Murdock: Toby is the CEO of Kapost , the leading provider of content marketing software. Part of this is SEO is no longer a stand-alone, ‘bolt on’ piece of a marketing strategy, but rather a guiding principle in an online strategy that combines outreach, content, design, and fundamentally fulfilling customer needs and desires. That’s how they reach their customers.

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Winners of 2016 Video Marketing Awards Announced at Viewtopia


They are creating incredible high-quality content, measuring its performance and using detailed analytics to turn viewers into customers and revenue for their organizations. With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all-in-one laptop and tablet, the company hoped to broaden its exposure to a larger audience than they had currently been marketing to and to re-engage dormant customers. MongoDB wanted to use more customer testimonials to show the impact that MongoDB could have on their organizations. Winner: Jonas Construction Software. About Vidyard.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.

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