| |  Customer + Marketo + Software + Youtube | 18 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR AUGUST 1, 2011  3 Reasons why lead nurturing and scoring have NOTHING to do with software Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software. Story-telling skills have nothing to do with software. Content marketing is not software. right? WRONG! That is a rather trivial step. | FEARLESS COMPETITOR FEBRUARY 13, 2012  Happy 3rd Birthday Find New Customers! Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin - with more to come. Happy Birthday, Find New Customers. How can we help your company? | | | | | |
| WEBBIQUITY SEPTEMBER 10, 2012  The Top #Nifty50 Women in Technology on Twitter for 2012 Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. | WEBBIQUITY SEPTEMBER 10, 2012  The Top #Nifty50 Women in Technology on Twitter for 2012 Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. | FEARLESS COMPETITOR MARCH 8, 2011  How to turn a good white paper into a great lead generation piece Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you. You post it. | FEARLESS COMPETITOR AUGUST 8, 2011  How to turn a good white paper into a great lead generation piece Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you. You post it. | | | | | | | |
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MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 3, 2010  4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved : The person responsible for social media in your organization is not likely to know every one of your customers. Have you seen the changes to the LinkedIn Company Pages? This looks messy and can be disturbing. MORE >> -
FEARLESS COMPETITOR | SUNDAY, JUNE 17, 2012  “How can we create a lot of great marketing content, really fast?”
Let’s illustrate the Rule of 5 using the actual example of a Find New Customer s client. This software firm and Marketo customer had very little content and almost all of it was late-stage product brochures. ”) If you agree with Mike (as I do), this client was in dire need of customer problem-focused content. video clip posted to YouTube. The project ended and Marketo went hungry. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Content is the fuel of marketing automation. MORE >> -
FEARLESS COMPETITOR | FRIDAY, JUNE 3, 2011  Who is the Fearless Competitor?
With 1/2 of salespeople failing to make quota today… Find New Customers helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class lead generation programs. Highlighted as Marketing Mogul at Marketo – a highly selective group of top demand generation experts. The social media expert, Paul Gillin, quoted me in his new book, Social Marketing to the Business Customer (pages 160-161). Find New Customers ranks on Page 1 for all of our keywords. MORE >> -
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 3, 2010  4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved : The person responsible for social media in your organization is not likely to know every one of your customers. Have you seen the changes to the LinkedIn Company Pages? This looks messy and can be disturbing. MORE >> -
CONNECT THE DOCS | THURSDAY, MARCH 18, 2010  How to put the "Viral" in B2B Marketing Viral Campaigns?
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. MORE >>
- 38+ Cool Social Media and Web Tools and Reviews WEBBIQUITY | MONDAY, APRIL 9, 2012
- Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 22, 2012
- The Rise of the Content Marketer « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
- The Evolution of Content Marketing – An SEO View: The US Edition (Part 2) MODERN B2B MARKETING | TUESDAY, NOVEMBER 20, 2012
- Unless you are absolutely sure, do not sponsor Marketing Made Simple TV FEARLESS COMPETITOR | TUESDAY, MAY 15, 2012
- Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School) CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008
- B2B Marketing Thought Leadership: Tom Pick MODERN B2B MARKETING | WEDNESDAY, AUGUST 27, 2008
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