Trending Sources

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new? Fair enough.

Happy 10th Birthday, Marketo!

Modern B2B Marketing

Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special. Here’s to the next 10! Modern Marketing b2b Consumer

ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. Marketing Software Provider Recognizes ANNUITAS’ Industry Leadership. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Press Releases Marketo Parter of the Year Revvie

Infographic: The State of Marketing Automation Maturity

The Point

B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotAre most B2B companies getting maximum value from their investment in marketing automation?

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV.

Marketo Announces Japan Expansion

Modern B2B Marketing

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. year later, after several Australian customers pushed for access to our software, we opened up shop in Sydney. The same is true in business.

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

But the good folks at Marketo have taken a step in that direction with their latest enhancement, which they call an “engagement program”. The system will go through the content in this order during each execution (which Marketo calls a “cast”), and send each person the first item they have not already received. This is something Marketo might want to reconsider.

Accelerate Time-to-Value for Your New Software Investment

Captora

SaaS software investments, like that gym membership you signed up for at the first of the year, are only effective when used — and used properly. Gym-goers want to experience the results of their hard work in a similar way to how companies want to accelerate time-to-value for their software investments. The best way to meet your milestones in both these situations?

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Act-On, Pardot, and Genius specialize in smaller companies than Marketo or Silverpop, which in turn serve generally smaller clients than Eloqua or Neolane. Today I’ll present the third and (mercifully?) They have one to fifteen marketing automation users.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia. About Vidyard.

Big deals for Marketo and Demandware, but what do they mean?

chiefmartech

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” Enabling key Marketo employees to start new ventures (unintentionally).

API 25

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Ceridian, a human capital management software provider, explains: “Social proof can’t come from. Software purchasers in north america, for example, name “peers” as the top response when asked which information vehicles most influence their. new software offerings from companies like. advocacy at Marketo, “to help them grow their careers — and consider bringing us with them to.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition. Whether Marketo actually makes any money at this price is questionable.

[Infographic] The Marketo(er’s) Guide to SXSW

Modern B2B Marketing

This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW! View the infographic in a new window here.

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Marketo’s other operating costs (research & development and general & administrative) are also high – 52% of revenue, compared with 35% for Salesforce.com and 33% for Eloqua.

To Make Marketing Automation Truly Hum, Look Beyond Software

Fearless Competitor

Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. This company, who was struggling to get value from their software, did not lack technical skills- they had Marketo knowledge in-house.

B2B Marketing Trends for 2016

Atri Chatterjee, Chief Marketing Officer, Act-On Software www.act-on.com B2B Marketing Trends for 2016 34 Manage the Customer Experience Become Builders of Bridges B2B marketers who want to succeed will understand their collaborative role. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. Look for.

Is Marketing Automation Right for Every Company?

The Point

B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different.

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. Allow me to explain what these integrations mean…. But how?

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Here are seven critical things that marketing automation software can do for your marketing: 1.    Create Relationships with Buyers Through Engagement Marketing. Today, consumers have all the power.

How to Bring Your Marketo Organization into a Multi-Touch Attribution World

bizible

It would seem like saying, hey I have this great software, a plan to implement it, and it will really help our company , would be enough to get everyone on board. Although multi-touch attribution continues to gain steam in the marketing world, it remains a foreign topic to many. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.

B2B Marketing Trends for 2016

Atri Chatterjee, Chief Marketing Officer, Act-On Software www.act-on.com B2B Marketing Trends for 2016 34 Manage the Customer Experience Become Builders of Bridges B2B marketers who want to succeed will understand their collaborative role. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. Look for.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.

6 Vital Features to Look for in Marketing Automation Software this Year

Modern B2B Marketing

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Marketing automation software is not just a fancy synonym for customer relationship management software. Even if an enterprise has never worked with this type of software before, making the right choice doesn’t have to be daunting.

Adios Marketo. It was fun!

Fearless Competitor

Marketo will always have a special place here at Find New Customers – they got us started. We said good-bye to Marketo recently, and a strange thing happened. These were delivered every month and a small check from Marketo came in the mail every month. Update: Marketo opens the wallet and pays BIG bucks for leads  (They’re paying $1,000 a lead now.

Good-Bye Genoo. Hello and nice to meet you, Act-On Software

Fearless Competitor

However, I decided their software is best described as ‘clunky” (For instance, I always hated the term “Email Blasts” but that is what is says on their menu.) Since we hosted their online show, Mad Marketing TV, sponsored by Act-On Software , we had solid relationships there. So we moved. (As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). Act-On Software plugs in nicely to external websites. Act-On Software is much more capable and elegant than Genoo. But no more.

B2B Marketing Trends for 2016

Atri Chatterjee, Chief Marketing Officer, Act-On Software www.act-on.com B2B Marketing Trends for 2016 34 Manage the Customer Experience Become Builders of Bridges B2B marketers who want to succeed will understand their collaborative role. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. Look for.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. Deploy everything in your new marketing automation software.

Buy 58

10 Tips for Driving Lead Nurturing Success (Infographic)

The Point

It’s important to recognize that the simple act of investing in marketing automation doesn’t create an effective lead nurturing strategy any more than buying CRM software accelerates the sales cycle. When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge.

2 Ways to Get More From Marketo With Interactive Content

SnapApp

Using Marketo for marketing automation? With a software as powerful as Marketo, it seems like we’re always discovering an exciting new feature or hidden gem that makes it an even more valuable tool. But what gets us really excited about Marketo is when we can keep doing what we’re already doing in the system - but get better results. This post is for you. Conclusion.

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

Modern B2B Marketing

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. Event Marketing Infographic

Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on features you may never use. What You Need to Know Before Choosing CRM Software.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed. The three core principles I outlined then are just as true today – in fact, even more so. What Has Changed.

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

The Point

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner What would you change?”.

Email 66

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

MobileIron’s software solution is a prime enabler of so-called Bring Your Own Device (BYOD) initiatives , a fast-growing phenomenon of corporate workers bringing their own mobile computing devices – notably smartphones and tablets – to the workplace in order to connect to the corporate network. Here’s how the campaign worked: 1.

Why Marketing Automation Software is like a set of nice golf clubs

Fearless Competitor

Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! This is epitomized by one of our former clients – a data security software company in the northeast that uses Marketo. I’ve been reading the Wall St.

Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?

Fearless Competitor

Buying software is no panacea. Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Friendly, fun to play with, and so many good things come from an application like Marketo. Bernard dog. They both eat a lot!

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Marketo Summit – Free Beer, Gold for Everyone!”. The subject line that generated such success?

Spam 61

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software. Story-telling skills have nothing to do with software. Content marketing is not software. right? WRONG! That is a rather trivial step.

Converting Trial & Freemium Users: Keep Selling Post-Trial

The Point

When our agency works with open source, freemium, and cloud software companies we normally recommend those clients extend their lead nurturing programs to include at least one or two emails after the expiration date – say, a week later and then two weeks after that. Another option is to send a brief survey as the final communication asking why he/she didn’t buy.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Indeed, Marketo already had a reasonable set of B2B social marketing features. Rather, it adds B2C features that might will enable Marketo to penetrate a new set of accounts. But it’s not fair to let Marketo get all the attention.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. million for Marketo.) As the Pepper Global slide suggests, different vendors are strongest in different customer segments.