Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. With over 8.5

Keywords 105

Keywords Research Traffic Lead Scoring 105

Marketing Insider Group

JUNE 13, 2023

As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. Customers expect to have experiences that fit their needs and personality. Targeting more long-tail keywords can lead you to a more motivated audience.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Adobe Experience Cloud Blog

JANUARY 9, 2020

The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

ClearVoice

SEPTEMBER 12, 2022

As businesses look more to artificial intelligence (AI) technology for customer service and sales, tools like keyword spotting can identify keywords used in chat and customer calls to determine automated actions that resolve their issues. Short tail keywords. Long tail keywords. It takes work to stay on top.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

seo.co

NOVEMBER 22, 2021

Still, they can be the very reason your blog gets more audience. A realistic approach is vital, so keep in mind there might not be thousands of new users every month, but you do have a good chance of ranking for that term resulting in that limited number of users converting into customers. Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Spiralytics

AUGUST 31, 2023

In fact, by targeting low-competition keywords, you can tap into a niche market and reach a specific segment of your target audience who may be more likely to convert into customers. If you have just started a blog or business website, creating valuable content based on low-competition keywords is a great way to begin ranking quickly.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Marketing Insider Group

MAY 24, 2023

Now you can find subjects to improve upon in your blog. You can specify the past hour, day, week, month, or year, or you can set a custom range. This tip can help you uncover more ideas for long-tail keywords. Try the search operators inurl: and intitle: for new ideas.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power. Long-Tail Keyword Phrases. The Long-Tail Theory. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Personalized Outreach with User Data. Image credit: Accenture.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

chiefmartech

JANUARY 25, 2022

But for this blog, which I try to keep agnostic about the larger industry, I thought this might be a good moment to reflect on what I’ve learned along the way in this mission to better integrate martech. These new use cases then become codified and templated to make it easier for more customers to capture value through the integration.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Marketing Insider Group

MAY 26, 2020

They believe that taking a stand that might offend some people will drive potential customers away. The hide in their vanilla content cave, their figurative tail tucked between their legs. Our goal is to solve problems for our target customers. And one more thing: a keen ability to read his target customers. So go for it!

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ClearVoice

MARCH 3, 2021

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords. Long-tail keyword examples.

Long Tail Marketing 52

Long Tail Marketing Keywords Click Rate Conversion Rate 52

Contently

FEBRUARY 8, 2023

Such long-tail keywords found through Google Trends are easier to rank for. Use Data to Target Your Audience at the Right Time Successful content strategy is not just about discovering what topics and angles to cover; it’s also about targeting your customer at the right time.

Marketing AI 173

Marketing AI Trends Google SEO 173

Only B2B

NOVEMBER 1, 2020

Content marketing is very old technique, for many years brand have been selling products by telling the stories but it picked pace in the year 2002 and became one of the essential segments of marketing strategies In this blog we will discuss how you can attract the quality leads with content marketing. Long Tail Keyword.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups. How Gen Z Searches the Web.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We What could go wrong?

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Huptech Web

AUGUST 11, 2023

Have you ever felt like your website is just one of many and that it’s hard for potential customers to find it? Customers are looking for a product or service like yours on their computer. So, most importantly, to understand this blog, you need to be aware of SEO, which stands for “ Search Engine Optimization.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first.

SEO 111

SEO FAQ Content Work Management 111

ClickDimensions

OCTOBER 24, 2023

– Source Page Contents Toggle Efficient Content Creation with AI Simplified Coding and Web Development Keyword Optimization for SEO Data-Driven Insights In this blog post, we will explore how AI can benefit SMBs in various aspects of their online presence, including content writing, coding, and optimizing keywords.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Step 4: Make A Sale To Close Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Contently

FEBRUARY 24, 2021

That’s because the company struggled to communicate this clearly to customers until the following Monday—four days later—when it sent an email explaining what happened. Thursday night: Robinhood sends out an email to customers with a garbled legalese explanation. Here are four lessons we can learn from Robinhood’s mishap.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Digilant

SEPTEMBER 25, 2023

In summary, this year’s holiday shopping season will require a strategic balancing act from advertisers: launch early but plan the long haul strategy. However, a long-tail strategy will be essential to also capture those last-minute purchases made closer to the holidays. Looking for more holiday shopping insight?

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

ClearVoice

APRIL 12, 2022

Check out these articles from the ClearVoice blog on creating these types of content: Guide to Making a Feature Length Listicle. If you find yourself really stuck on what should be included in your content to optimize it for SEO, Semrush offers a free SEO content template that you can use to get customized recommendations.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52