Biznology

DECEMBER 19, 2011

Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Once new pages have been created for each question, it’s important to optimize them and include custom meta tags. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Once new pages have been created for each question, it’s important to optimize them and include custom meta tags. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

NOVEMBER 28, 2016

We are all truly unique, each one of us a long tail of our own. The danger is the opposite thinking: any assumptions made because you happen to be white, female, college-educated would be a misuse of segmentation, and we often fall in that trap. Nobody is “one in a million.”

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

JULY 26, 2013

Today’s companies have shifted their focus to the customer experience and customer relationships. In many cases, such as with fast food chains, companies organized around the mass-production model of business find they must make significant changes to win back customers lost due to unsatisfactory experiences.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

APRIL 24, 2013

Claim Your Custom URL. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. Improve the searchability of your profile’s links by customizing the text with keywords. My URL is [link]. image credit: VirtualLinda. image credit: LinkedIn Training.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JULY 9, 2014

Additional broad-stroke challenges for many online businesses may include: enhancing customer engagement and user experience. enhancing customer engagement and user experience. develop an ambassador community of loyal customers. develop an ambassador community of loyal customers.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

NOVEMBER 15, 2013

You can take steps to work this to its maximum, by creating as many subdomains as you can without driving your customers crazy, and by squirreling away all the data each day so that you end up collecting data on many more than 2,000 keywords for your site.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

OCTOBER 18, 2013

Great marketers exhibit taste and know how to ask the right questions to get at their customers’ real concerns. I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. For instance, marketing has always been both art and science. That’s true.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

NOVEMBER 19, 2012

This is the principle of “Short vs. Long Tail Keywords.” Conversion : The #1 business requirement of your search campaign is to get customers to take the action you want. Keyword Search Volume : It’s important to know the search volume of keywords. The more sites that link to you, the better you will rank.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

OCTOBER 2, 2012

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Why, you may ask, does it play dumb?

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Because all of us here err on the side of being insufferable snobs verging on having deep contempt for our very own customers!

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

APRIL 15, 2014

Customizing Your Public Profile URL. And it used to be something like linkedin.com/pub/chris-abraham/6a/217/b542 before I replaced it with my handy and user-shareable custom public profile URL, linkedin.com/in/chrisabraham. So, be sure to check out how to create your very own custom public profile via your own public profile settings.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

APRIL 4, 2016

Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. Sure, Wegmans has excellent logistics and marketing, but the secret that it spends months training new employees to share their passion for food and its preparation with customers. Wegmans makes shopping fun.

Long Tail Marketing 80

Long Tail Marketing Aggregators Advertising Agencies Social Media 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. In the same way that Google AdWords rewards its clients for trying harder and digging deeper into the “long tail” in order to find new, under-served, markets, the blogosphere also rewards specialization and laser-targeting.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

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Class Long Tail Marketing Blogger Media 80

Biznology

SEPTEMBER 10, 2013

Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. I call this “fire for effect.” Just how do you pitch a blogger? There are only a finite number of members of every organization’s email list.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 25, 2016

As you may know, over time, we developed general message model strategies that are committed to honor and appreciate the oft-ignored long-tail micro-influencers. Over that time, Dan Krueger , Team Gerris , and I, Chris Abraham , have developed our very own formula for earning online media mentions.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Biznology

NOVEMBER 1, 2011

Finance : there was often a ten-minute time delay–way too long to be the best, way too long to assure journalists, activists, and businessmen to use Google as an integrated news portal instead of where you go after you see what’s going on on Twitter, where the true pulse is. It surely is not fully formed.

Google 80

Google Twitter Work Management Facebook 80

Biznology

AUGUST 2, 2016

And, if you’re like me and pitch long-tail, from the A-list all the way down to the Z, you’ll often find yourself of a quite higher caste then they are, which can impress them and aid to the appeal of working with you: you might very well be able to mentor them yourself, mention them across your network, etc. Pretty sweet!

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

MAY 3, 2013

She knows how long she is available in search for what words, what her click through rates are, her abandonment rates and her conversion rates. But if you are only buying branded words, you are only marketing to existing customers, who are familiar with your brands. Customers don’t care about how you mix your investments.

Digital Marketing Funnels 80

Digital Marketing Funnels Marketing Funnels Top of Funnel Paid Search Agency 80

Biznology

JUNE 25, 2012

long-trail keywords, and such. They chose to continue to ignore the still-valid sales obtained from these long-tail keywords, as if they didn’t believe that customers were in fact searching for their product or service through so many different keywords. Leaving Paying Customers on the Sidewalk.

Keywords 80

Keywords Paid Search Agency Purchase Intent Conversion Rate 80