SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. For large organizations, the question of custom objects quickly arises when a one-to-many relationship is needed beyond the standard four objects. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

APRIL 10, 2020

From the drag-and-drop page editor , to shared theme variables and functionality, to even serverless functions, the capabilities of the HubSpot platform have exploded seemingly overnight. What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? Local Development Practices.

CMS Development 90

CMS Development Industry CMS Hubspot API 90

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

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Hubspot ROI Marketing Attribution Content 94

Lake One

MARCH 14, 2023

Minneapolis, MN: Lake One®,a modern growth and technology partner for B2B manufacturing, tech, and services brands announced today that it has earned the HubSpot Platform Enablement Accreditation. Solutions partners and 1 of only 72 at time of writing Accredited for onboarding and enablement support.

Hubspot 52

Hubspot Work Management Marketing Management Advertising Agencies 52

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. But the part of inbound that DOES work is utilizing the content you’re creating in all parts of the customer lifecycle to help grow the company. In 2014, HubSpot added a CRM.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

SmartBug Media

OCTOBER 5, 2020

Tracking every step, every reaction, and every behavior from your customers is key to identifying the right efforts to use in each marketing channel. To all HubSpot users, this blog is for you. HubSpot’s Attribution Readiness Maturity Model. HubSpot’s Attribution Readiness Maturity Model. Stage 1: Crawling.

Marketing Attribution 93

Marketing Attribution Hubspot Enterprise Management Marketing Management 93

Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

SmarkLabs

APRIL 3, 2023

In today’s competitive business landscape, integrating your Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is essential to ensure seamless communication and data sharing between various departments.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. But the part of inbound that DOES work is utilizing the content you’re creating in all parts of the customer lifecycle to help grow the company. In 2014, HubSpot added a CRM.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Optinmonster

OCTOBER 12, 2021

Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. and more… When done right, email marketing software helps you connect with your customers in a trusted and efficient way. One popular email marketing software is HubSpot.

Hubspot 69

Hubspot Budget Programs Enterprise Management Email Marketing 69

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. We also have a team of bloggers who write an average of four to five blog posts each week. 5 Ways to Stay Creative Under Pressure. Pretend you're working on behalf of someone else.

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Hubspot Creativity Work Management Marketing & Strategy 92

Hubspot

FEBRUARY 4, 2021

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience? That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot. Prioritize internal linking.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

AUGUST 3, 2023

Yogesh Joshi , head of growth at Kommunicate says, “With the launch of LLMs like ChatGPT and Bard, customers today are much more aware of the technology and sometimes have overly high expectations of what can be achieved with it. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Hubspot

JANUARY 16, 2020

At HubSpot, we're pretty familiar with remote work culture: its benefits, and its pain points. To help you become more visible at your company, we talked to some of HubSpot's established remote employees to get their most valuable tips. Scheduling regular check-ins is also a strategy of the HubSpot Blog's Managing Editor, Meg Prater.

Hubspot 99

Hubspot Work Management Wiki Paid Search Agency 99

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 129

Top of Funnel Forecasting SMS Work Management 129

Martech

APRIL 10, 2024

Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.”

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? Fortunately, the right popup makes it easy to grab your website visitors’ attention and convert them into leads and customers. By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list.

Hubspot 75

Hubspot Display Rules Template 75

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. But the part of inbound that DOES work is utilizing the content you’re creating in all parts of the customer lifecycle to help grow the company. In 2014, HubSpot added a CRM.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. As Dan Tyre , Sales Director at HubSpot, explains, "Salespeople have the opportunity and the responsibility to amplify good information to help prospects gain a better understanding of solutions. Let's dive in.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” It’s in public beta as of this writing. So how might you use HubSpot’s Content Assistant?

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. In these scenarios, a custom integration is the solution. When is a custom integration the right solution? What Is a Custom Integration? What Is a Custom Integration?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Hubspot

DECEMBER 27, 2019

As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Perhaps you work in an office space with customer service and support reps working to assist customers over the phone or video chat throughout the day.

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Hubspot Work Management Service Product 70

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. The Truth is Worth It" - The New York Times.

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

chiefmartech

SEPTEMBER 21, 2017

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Rather, you want to appear everywhere a customer is searching when they seek out products like yours. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. Running the Surveys and Creating the Report Content.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Martech

NOVEMBER 15, 2023

If your brand lacks a strong public-facing human element, it’s harder for new customers to build trust and for existing customers to keep it. Thought leadership helps your customers navigate an industry with the help of someone with a track record of expertise and brings a human face to the conversation.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Content Assistance has been available for social media since May.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

SmartBug Media

APRIL 14, 2023

The goal of a business is not only to convert a prospect to a customer but also to maintain that relationship in the long term, whether through subscriptions or one-time purchases. To achieve that longevity, you'll need your marketing, sales, and customer service teams to work together as one. What Is HubSpot Operations Hub?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

Martech

SEPTEMBER 22, 2023

Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. HubSpot is using OpenAI’s ChatGPT model. Many of us had been experimenting with Google Labs’ “Help me write” feature.

Digital Asset Management 121

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 121

Terminus

DECEMBER 8, 2020

So, before you write another robotic email, why not record a video instead? In this Takeover episode, hosts Nikhil Premanandan and Karthi Mariappan from Hippo Video speak with Dan Tyre , Sales Director at Hubspot , about how to use video-selling to humanize your sales process. At HubSpot, Dan has crunched the data repeatedly.

Hubspot 48

Hubspot Video Marketing Cold Calling Knowledge Base 48

Optinmonster

APRIL 4, 2024

Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. Customer Support : Lack of support is one of Mailchimp’s biggest drawbacks. How to Choose the Best MailChimp Alternative 1. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Hubspot

JULY 16, 2019

There was no doubt in my mind that we were losing money -- both in time spent on these manual processes and also lost deals -- but we were also creating pain for our customers and prospects. When companies manage customer data well, they're empowered to create great customer experiences. future customers even faster.

Startups 72

Startups Hubspot CRM Paid Search Agency 72

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Get MarTech! In your inbox.

Analysis 106

Analysis Tools CRM Guidelines 106