Webbiquity

FEBRUARY 13, 2018

Twitter emerged at the SXSW conference in March 2007. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. Facebook was opened up to the public in 2006. MarketingSherpa ). WordStream ). 89% of U.S. eMarketer ). MarketingSherpa ).

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Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 3, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? My other bit of advice would be to get to know and love LinkedIn and your CRM of choice (mine is Hubspot). You can connect with Dustin Bruzenak on LinkedIn and Twitter.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. SZ: Many times, attendees at our events convert into future customers. The Launch. The Lessons. Previous Posts in This Series.

Marketing Automation Services 136

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Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

SEPTEMBER 19, 2017

But you can’t trick them into becoming long-term, happy, profitable customers. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. Twitter content is (very) brief, frequent, and great for driving website traffic.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. It noted that “visitors from Google and Twitter spent 1.3x more time than the average visitor and made up 47.12% of total sessions.”

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

APRIL 16, 2019

Inkit is an online automated direct mail software platform that enables enterprises to connect with their customers offline in a highly automated yet humanized, one-to-one fashion. I thought, oh my gosh, Amazon, one of the largest companies on the Internet >sending out postal mail to lure new customers. So he did something about it.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

OCTOBER 11, 2016

Inbound marketing is so important because it so effectively appeals to prospective customers. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. You can get in touch with Andy at LinkedIn or Twitter. . But you may be wondering, why exactly have inbound practices become so dominant in marketing?

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Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MARCH 9, 2010

Granted, the potential pool of customers for most b2b companies is minute compared to that for major consumer brands, but given the sheer size and ubiquity of Facebook, there are still a lot of b2b buyers using it. Many employees within b2b companies have email communication with customers and prospects, but never actually talk to them.

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Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter.

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Social Media Media Work Management Marketing Management 100

Webbiquity

FEBRUARY 2, 2012

Why Quora Won’t be “Bigger than Twitter” by Smart Insights. In this amazingly prescient post, Dave Chaffey lists 14 reasons why Quora won’t overtake Twitter (yes, in early 2011, there were people who suggested that it would) including “Asking or answering questions isn’t a daily must for most.

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Best Practices Social Media SEO Blogger 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

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Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Automated welcome DMs on Twitter and the like are obnoxious. Corporate Twitter accounts should reveal who’s behind them whenever possible.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

OCTOBER 14, 2014

” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436. 3) Tweriod.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

MAY 10, 2011

Your customers’ words are more powerful than your own. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Common customer questions will very often pertain to your products or services. Showcase your customer support.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 29, 2021

And while digital marketing makes that less of an obstacle to success, it can make offering solid customer support more challenging. An essential component to providing a stellar customer experience is to have a superstar support team. Facebook and Twitter both offer scheduling functionality. Be Smarter About Lead Generation.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

FEBRUARY 1, 2010

Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. Managing Twitter Accounts for Companies by Ignite Social Media. How to Extend Your Customer Experience Through Social Media by Harvard Business Review. Daniel Flamberg. Robin Broitman. Lee Odden.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

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Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

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Twitter Tips Tools Tactics 100

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Paid Content Social Media Stats Social Marketing 100

Webbiquity

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

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Linkedin Tactics Tips Work Management 100

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

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Twitter Tools Tips Best Practices 100

Webbiquity

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Webbiquity

APRIL 4, 2017

Sample review: “Having an animation video custom-made would cost you a small fortune, but you can also use a video animation tool such as Goanimate…(It’s) an easy-to-use tool and it’s not expensive to create an animation. Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. ” — HubSpot.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

JUNE 18, 2019

Marketing automation is a technique that uses software to automate your marketing email campaigns, helping you communicate and engage with leads and customers in a scalable way. Customer delight , welcoming your new customers and keeping existing ones engaged. You can connect with her on Twitter and LinkedIn.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Webbiquity

FEBRUARY 7, 2017

A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. ” — HubSpot.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Webbiquity

APRIL 25, 2017

No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. 12) HubSpot Free Stock Photos. HubSpot’s library of 500+ free stock photos. ” — HubSpot. Showcase reviews: HubSpot.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. For example, poor customer service?

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50