QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. In short, it’s a fundamental element of your digital marketing strategy and campaign goals.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Next-Generation Customer Experience 2020 (NGCX).

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Leadspace

JUNE 28, 2021

But without a solid foundation to capture and categorize new information and log customer interactions, adopting these tools can contribute to your database becoming swamped with dirty data. Customer data decays at least 30% each year and as much as 70% in B2B markets with high employee turnover. You’ve got a snowball effect.

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

Biznology

JANUARY 16, 2017

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy?

Pricing 80

Pricing Price Loyalty Forrester 80

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Biznology

DECEMBER 29, 2017

The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Customer experience will become a key discipline in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

B2B Marketing Directions

MARCH 3, 2019

Two recently-published reports paint a decidedly mixed picture of the current state of customer experience (CX) management. Most business leaders now recognize that providing great customer experiences is a critical source of competitive advantage and a primary driver of business performance. said they were very satisfied.

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

Tony Zambito

JUNE 5, 2016

Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Porch Group Media

JANUARY 26, 2021

Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Martech

JANUARY 26, 2022

In previous articles, I addressed how CMOs and leaders have had to navigate an array of emerging trends, from new digital demands and customer preferences to growing workforce dispersion and diversity. According to McKinsey , the future of work is hybrid, and Forrester dubbed 2022 the “year to be bold” as demands only grow stronger.

Trends 98

Trends Customer Satisfaction Forrester Touchpoints 98

Unbounce

MAY 8, 2019

We simply needed to push the boundaries for our customers’ success, and this was the best thing. A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. But do this without undervaluing any custom work you might have to do. But do they work? You betcha.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Porch Group Media

AUGUST 4, 2020

Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Customer-Centric Marketing.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Ontraport

JANUARY 14, 2020

In fact, over 80% of customers cancel their membership site subscription within the first two years. There’s a reason why holding on to customers is so challenging. A study by Forrester even showed that a more user-friendly experience could raise a website’s conversion by up to 400%. Consumers’ expectations are rising.

Lock-In 72

Lock-In Case Studies Forrester Differentiation 72

Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! When shopping for crampons, I came upon a pair for a little over $20. I bought them. Did they just about get me killed? Did they prevent me from getting to the summit?

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Use the following questions as a guideline: Does our customer data reside in disconnected silos throughout the organization?

Enterprise Management 109

Enterprise Management Organization Work Management Marketing Management 109

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. This enables you to prioritize leads with a higher likelihood of conversion into paying customers. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Mereo

MARCH 17, 2022

Upselling subscriptions can be a win-win for both your organization — and your customers’ continued success. After all, with a subscription, your company and its customers join into a long-term relationship where value is continuously exchanged. Never let your customers question your motives.

Marketing Management 36

Marketing Management Business Urgency Marketing Gartner 36

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! However, this swift and easy access comes at a price. The customer really doesn’t care, though. Help Self-Educating Customers.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. The Internet gives consumers unprecedented access to information and the ability to quickly gain insights about a company’s customer experience. Your reputation will be the key to winning a customer’s heart.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Porch Group Media

OCTOBER 9, 2019

Customer Experience Key to Consumer Loyalty. Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Customers have more choices than ever — they aren’t going to waste time on brands that look and act like all the rest. . When CMOs spend on tools in place of brand principles, share prices suffer. Understand your purpose.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Ontraport

JANUARY 14, 2020

In fact, over 80% of customers cancel their membership site subscription within the first two years. There’s a reason why holding on to customers is so challenging. A study by Forrester even showed that a more user-friendly experience could raise a website’s conversion by up to 400%. Consumers’ expectations are rising.

Lock-In 52

Lock-In Case Studies Forrester Differentiation 52

ClickZ

FEBRUARY 2, 2021

There has always been a disconnect between what is known about customers and what can actually be known about customers. Location intelligence has been part of a marketer’s arsenal for years, but big data offers the potential to gather real, actionable insights about where customers are. Transparency is crucial.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Customize emails with your branding and event details. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Heinz Marketing

DECEMBER 26, 2020

How To Build A Customer-Centric Culture In Your Workplace. Building a customer-centric culture in your workplace can be difficult, but here are some steps you can take to get started. Great selling has nothing to do with defending price. The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester.

B2B 81

B2B Storytelling PR Deliverability 81

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Smart Campaigns use automation to learn and adapt throughout the customer decision journey in real-time. Download the booklet for a wealth of information on these attitudes.

Top of Funnel 103

Top of Funnel Campaigns Funnel Advertising Work Management 103

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Aberdeen

NOVEMBER 14, 2019

To unlock further insights, including an in-depth and extensive assessment of profiles, pricing, structure, and product specifications within the Buyer Intent Data Tools market, download the report here. 5 B2B Marketing Predictions for 2020 by Forrester. Adopt customer data platforms (CDPs) to bridge their customer data silos.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67