Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Tomorrow People

APRIL 27, 2022

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

KoMarketing Associates

JUNE 7, 2018

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. This challenge is called the curse of knowledge. Existing Audience Surveys.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 85

CMO Enterprise Management Planning Work Management 85

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Once you fill it out, you’re left with a resource that will keep internal stakeholders aligned and on task.

Social Media 79

Social Media Template Work Management Marketing Management 79

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. What is Customer Engagement?

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Heinz Marketing

DECEMBER 26, 2023

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112

Business Analysis Work Management Forecasting 112

Vision Edge Marketing

JUNE 16, 2020

It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. If this concept resonates with you, your next step is to identify both your customers’ pain and passion points.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Tony Zambito

JANUARY 29, 2017

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. A Strategic Necessity In An Emerging Digital-Centric World.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Content Standard

MAY 10, 2019

With the drive toward omnichannel marketing picking up speed, brands run the risk of adopting a one-size-fits-all mentality to customer journey mapping. The problem here is that even the best brand can’t meet one customer’s every need. Additionally, no two customers will have the same start and end goal.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

ANNUITAS

SEPTEMBER 7, 2021

The ability (or inability) to quickly translate a prospect’s needs into a solution can make or break an opportunity and with the patience for bad customer experiences running thin , there is no room for error. But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Hubspot

SEPTEMBER 17, 2020

As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?". But one great place to know what your customers like (and love … and hate … ) is directly from the customers themselves. It drives more customer-centric content and communications.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

Valasys

JANUARY 30, 2024

The term “Killer Social Media Marketing” refers to highly effective and successful marketing strategies that significantly increase brand visibility, customer engagement, and return on investment. Solution: Consider outsourcing your social media market research or using automated tools to save time and resources.

Social Media 40

Social Media Research Social Marketing Planning 40

ANNUITAS

SEPTEMBER 7, 2021

The ability (or inability) to quickly translate a prospect’s needs into a solution can make or break an opportunity and with the patience for bad customer experiences running thin , there is no room for error. But when set-up correctly, your CRM can become a meaningful resource for people trying to sell better.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Content Standard

FEBRUARY 27, 2019

Social platforms provide brands the ability to communicate with their customers and gain new ones, too. Through offering exceptional, personalized, and swift customer service. Today, brands are embracing this platform as their first line for customer care, using it to foster true relationships between companies and customers.

Social Media 76

Social Media Budget Programs Service Tools 76

Valasys

MARCH 7, 2023

It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. It involves collecting data about the customer, market trends, and competitive landscapes. This involves various methods such as surveys, focus groups, interviews, and observational studies.

Research 52

Research Paid Search Agency Business Analysis 52

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Binary Demand

APRIL 8, 2024

You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. Essentially, it refers to pinpointing a target audience and then subdividing potential buyers into distinct groups based on shared characteristics or behaviors. This ensures accuracy and usefulness.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

SmartBug Media

JUNE 22, 2020

If you focus solely on an ABM strategy, then you miss out on nurturing prospects who would make great customers but don’t fit the criteria for one of your tiers. ICP stands for your “ideal customer profile,” essentially your definition of the perfect customer. What Existing Inbound Resources Can You Use in ABM?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Launch Marketing

APRIL 18, 2018

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Is your organization treating the customer experience with that level of importance? To customers and prospects, your brand is not merely a logo, color palette or elevator pitch.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. This is the same for customers. Influencing Marketing Campaigns.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. This is the same for customers. Influencing Marketing Campaigns.

Research 62

Research Campaigns Work Management Marketing Management 62

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Surveys fall into several general categories: General inquiries to assess the customer experience with our brands. Survey and review request emails keep our brand names in customer inboxes between campaigns.

Ideal Customer Profiles 124

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 124

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. This is what happened at Hudl.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

ClickZ

JANUARY 6, 2022

And while there are numerous ways of designing these centers depending on the company’s needs, their level of digital maturity, available resources, budgeting, etc., It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Pam Didner

AUGUST 16, 2020

Visit them and have them introduce you or meet some of the potential customers. A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content. Talk to your potential customers and get to know them. That’s on the sales front. How will they use them?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Webbiquity

NOVEMBER 10, 2020

But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Both vendors and buyers use demos and vendor/product websites. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Hinge Marketing

NOVEMBER 18, 2020

Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups.

Research 160

Research Process Training Customer Surveys 160

Biznology

OCTOBER 25, 2021

Companies that already had robust social media operations were able to bulk up staffing quickly and shift more of their customer service, communication and stakeholder management to digital/social. Social media data can do so much more for you than monitor brand mentions and address disgruntled customers.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

SnapApp

OCTOBER 17, 2017

Not only did the campaign miss the mark, but it also created negative press for the brand (and it likely caused them to lose some customers, too). . Research Tips: Looking for Trends in Your Customer Base. . The user of your software: Is a customer service representative, 25-32 years old. Image source. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Modern B2B

MARCH 1, 2024

These are Governance, Workers, Community, Environment and Customers. What our certification showed us To become certified, you assess your company on how you’re doing and what you’ve already done against five categories. Though we gained our certification with a score of 82.4, we scored better on some topics over others.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. Creating a dedicated group like an ethical use advisory council is one place to start. And don’t forget customer insights. These questions push you to deliberately consider the impact on your customers and the wider community.

Product 98

Product Ethics Communities Intent 98