Chris Koch

AUGUST 5, 2011

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

JUNE 8, 2011

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Outbound Engine

DECEMBER 19, 2018

As a business professional, you know the importance of engaging your customers. Social media and email marketing have also become important ways to engage your customers in meaningful conversation. Therefore, you’ve got to engage customers in meaningful conversation just like you would if you were face to face or on the telephone.

Conversion 75

Conversion Social Media RSS Loyalty 75

Convince & Convert

NOVEMBER 30, 2012

Lisa Joy Rosner , CMO of Netbase , joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. The RSS feed is: Click to read more » Read on for some of the highlights or listen below for the full podcast. Listen Now.

Stats 114

Stats RSS CMO Social Media 114

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Convince & Convert

MAY 31, 2013

The RSS feed is: [link]. And the only way to prioritize their time across all the channels is to be very clear about which customers they are targeting and where. Social Media Stat of the Week: Teens share more on Facebook when they have more friends. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Tactics 132

Tactics Cross-Selling Skype Social Media 132

Content Marketing Institute

DECEMBER 7, 2018

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. Its automation feature lets you set up complex workflows based on triggers so your customers receive the right kind of email at the right time. Cost: Free.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Biznology

MAY 1, 2018

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world. Social Media Automation. Social Media Strategy.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Valasys

FEBRUARY 20, 2023

For instance, Facebook alone has almost 3 billion monthly active users. They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration. out of 5 Brandwatch Brandwatch is a cloud-based social media marketing and customer experience management tool.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

The Customer

MAY 4, 2020

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. The Podcasting Bandwagon is Rolling. A lot more than emojis. Start with the Strategy.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 2) Improving customer service efforts. Remind them about upcoming events and webinars.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. To me, social selling is simply the process of helping social buyers become customers. We are still trying to get our potential customers to know, like and trust us. What is Social Selling? What is Personal Branding?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Optinmonster

JUNE 27, 2022

Customer support. Integrations with Facebook ads. Automatic RSS to email for bloggers. You can create forms from scratch or customize the readymade templates to save time. You can sync Drip campaigns with Facebook Audience to get more exposure to your nonprofit organization. Right set of features. Easy setup.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Sprout Social

APRIL 18, 2017

Or perhaps it’s to make sure your fans know your customer care hours. There’s no personalization and customers are savvy enough today to tell. Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. Automate Your RSS Feeds.

Social Media 103

Social Media Rules Automation Media 103

Only B2B

APRIL 19, 2018

Bookmarking websites, RSS, and others. “You can then plan your own strategies so that you keep your customers and win (not steal) customers away from competitors.”. Monitoring tweets, Facebook posts, blogs, and other mentions is an easy, cost-effective way to know where they have been published. Linkedin Publisher.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. Will a reusable, pre-existing email template do the job or should you rather invest in a custom, one-off design? How would you choose the best email service provider?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

SendX

JUNE 10, 2020

One thing that we witnessed while using MailerLite was, we dropped a query to the customer support team. While it is essential to take a break, leaving the customers altogether is not what any business would want. SendX provides 24x7 customer support through all the mediums, be it phone, email, or chat support.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

EveryoneSocial

JANUARY 4, 2021

It offers detailed insights on how potential customers are learning about your brand and where they are in the buying process. Leads can be saved and segmented into custom lists to stay organized and on track. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Biznology

DECEMBER 27, 2013

What if they turn off key services, eliminate more data or, most worrying, restrict access to customers? Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). And, to a degree, took RSS with it. Even for emails customers deliberately subscribed to. Google killed Google Reader.

Paid Content 80

Paid Content Google RSS SEM 80

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Don’t make assumptions when it comes to where you think your customers hang out and talk. When in doubt, consider talking to your sales and customer success teams as well. The “monitoring” piece looks at actual feedback from your audience.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. on Facebook, the concept is only getting popular by the day. Today, let’s talk about 5 Tools to Create Facebook Landing Pages. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52

TrustRadius Marketing

MARCH 2, 2022

Responding to messages is key for building those personal relationships your customers want. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. There are also no analytics for Facebook, LinkedIn, or TikTok.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

NuSpark Consulting

NOVEMBER 17, 2013

To ensure your lead generation card is seen by potential customers, first establish a rapport with the public. Interact with people, comment on other business’s tweets, retweet information that pertains to you customers. Realistic interactions with potential customers makes you seem more trustworthy.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Biznology

AUGUST 4, 2015

If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups. I can both automatically share every tweet my profiles make across the gaggle and hook up RSS syndication feeds to my gaggle as well. Check it out yourself !

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. Conduct customer surveys, create reports and analyze results.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Hubspot

JANUARY 23, 2020

It can help your team generate leads while simultaneously creating a more delightful, personalized customer experience. Additionally, Zapier lets you import a subscriber list from Facebook and Eventbrite, as well as Google Sheets. Its main functions are to delight customers using easy tools for marketers. Image Source.

Work Management 89

Work Management Marketing Management Budget Programs Software 89

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Chris Koch

JANUARY 22, 2010

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. And if that’s true, then we should try to increase the volume and quality of interactions with have with customers and prospects through social media, no?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. To learn more about Facebook’s contest rules, visit their Page Guidelines.

Social Media 100

Social Media Media Rules Guidelines 100

Valasys

JULY 20, 2020

Some channels, like Facebook and Instagram, offer brands to promote for $1 per day aimed at impressions. According to marketing experts, Foremost B2B organizations considered LinkedIn as a proven and highly active lead generator, subsequently Facebook and Twitter. Intact Customer Support. Retargeting- For Important Audience.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

EveryoneSocial

DECEMBER 21, 2020

Customized and Centralized Groups. Pulling in an RSS feed keeps anyone that subscribes to that group updated with any new posts automatically which saves time and effort for sharing relevant information with teams. Users can directly connect their LinkedIn, Twitter, and Facebook networks and simply share to their own social platforms.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98