Contently

OCTOBER 18, 2022

Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors. Customer surveys are one of the most common ways to do customer research, according to Hotjar’s State of Experience Report.

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. For example: You can ask a question like “What’s your opinion on LGBTQ issues?”

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. For example: You can ask a question like “What’s your opinion on LGBTQ issues?”

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. Which ESP is the most popular among email marketers?

Service 98

Service Peer-to-peer Eloqua Opinions 98

SalesIntel

MAY 13, 2024

This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. Competitive Advantage: Leveraging customer data effectively can provide a competitive edge by offering insights into emerging market trends and competitor weaknesses.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account. With VoC, customers’ opinions have a direct pathway to your entire organisation.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Webbiquity

JANUARY 23, 2024

To retain your customers, you need to show you value their opinions. Identify trending topics. Use social listening to identify trends in your industry and implement them in your marketing and customer service strategy. As trends can expand and fade quickly, it’s important to hop on them early on.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. You can take a look at Starbucks’ partner experience survey. You can take a look at Outgrow’s target market survey for example. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 109

Business Analysis Work Management Forecasting 109

B2B Marketing Directions

SEPTEMBER 16, 2018

To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

CMO 40

CMO Customer Surveys Trends Planning 40

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Now, Google Trends. Start with keyword research.

SERP 244

SERP Keywords Eye-Tracking Planning 244

Sprout Social

MAY 15, 2024

Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Apart from these, there are other miscellaneous tasks eating into the time managers want to spend on strategic tasks like tracking network trends or meeting with the leadership team. The solution?

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

Moz

MARCH 1, 2020

At Path Interactive , we conducted a survey to find out how users feel about the information they encounter in Google’s organic results. About our survey respondents and methodology. But does the average searcher actually feel that way? Out of 1,100 respondents, 70% of live in the United States, 21% in India, and 5% in Europe.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

Webbiquity

SEPTEMBER 28, 2022

Five Trending Personalization Strategies to Skyrocket Your Email Results. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests. Statistica conducted a survey of U.S 6X higher transactional rates. Segment your subscribers.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Sprout Social

APRIL 29, 2024

Reputation management services help you quickly address your audience’s concerns, resolve issues and acknowledge their comments, showing your brand community how much you value their opinions and actively listen to them. They offer 24/7 review monitoring, automated email notifications, sentiment analysis and customizable surveys.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Webbiquity

SEPTEMBER 14, 2021

The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. But opinions about the benefits of remote work vary considerably based on one’s title or level in the company.

Work Management 307

Work Management Research Marketing Management Paid Search Agency 307

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. Understanding your target audience's needs is essential in the product or service launch process.

Research 98

Research Service Product Planning 98

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

Martech

DECEMBER 20, 2023

Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 102

Marketing AI Ethics Planning Paid Search Agency 102

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

JANUARY 11, 2024

Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

BOP Design

MAY 9, 2018

Surveys, when executed properly, can offer excellent insight for B2B marketers. There are a lot of great survey tools out there, like Survey Monkey, which can help you create and send customized surveys. In this article, we take a look at four ways to leverage surveys to improve your B2B marketing.

Customer Surveys 50

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 50

Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 107

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 107

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

SmartBrief - Marketing

JUNE 7, 2023

In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. If it’s a well-formed opinion backed by real evidence, you might hit the sweet spot and create something they’ll share with friends or discuss in person. For content marketers, these statistics might be alarming.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Zoominfo

MAY 23, 2019

Look at customer and industry buying trends. Take a look at this data and identify important trends and habits that might be newsworthy. Conduct a survey. Technology has made it easier than ever to conduct a customer survey and analyze the findings. But, they don’t have data to back this. Borrow someone else’s data.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down. What may be popular one day could quickly drop out of favor the next.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Marketing Insider Group

JANUARY 16, 2020

You already have a bagful of knowledge about the topics and trends prevalent in your industry, as well as the conversations around them. Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Your survey should: Include easy-to-understand questions with simple answer options.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Heinz Marketing

OCTOBER 27, 2023

To get this perspective, a key recommendation is to provide a survey. However, if you survey all of your customer base, it might be difficult to find a pattern, as different demographics of customers are going to perceive different value from your product. Whose opinion of your product matters the most?

Positioning 70

Positioning Process Account Based Marketing Opinions 70

Convince & Convert

DECEMBER 15, 2023

They are defining the trends, defining the culture. If you asked me 2-3 years ago, it would’ve been the other way around – brands setting the trends. Ask for their insights and allow them to share opinions of your campaigns before they go to market. Creators are leading the way now. due to these efforts.

Rules 153

Rules Planning Brand Identity Branding 153

Contently

JANUARY 31, 2023

This is the practice of understanding consumer attitudes and opinions using technology. It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Stay informed!

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190