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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Pinpoint your ideal customers. Make sure to put this down on paper!

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. There’s a sense of satisfaction that comes when you use lower funnel keywords to attract new buyers. Does an asset support awareness, consideration, or decision?

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Consider the example of a retail company with a disastrous customer service call center.

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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

81% of small businesses depend on email marketing as their main customer acquisition channel. Are you confused as to exactly what each of the two marketing software does? The aim is to keep you informed so as to choose the best CRM email marketing software. Difference between a CRM tool and an email marketing software?

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? People won’t buy what they don’t understand. With B2B marketing, it’s all about value.

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How to Use Our B2B Marketing Plan Template Effectively

The Marketing Blender

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. This helps build trust and credibility and attracts potential customers seeking reliable information.