Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking.

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. It’s customized just for you.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Mine sure is! But this post is about a bigger category – technology.

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Seismic

NOVEMBER 2, 2023

When it comes to applying artificial intelligence (AI) in the workplace, it’s not a matter of if, but when. The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. France, and Germany. Here are the top three findings.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Navigate the Channel

OCTOBER 26, 2023

One of the most transformative technologies in recent years has been Artificial Intelligence (AI). It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions. The Role of AI in B2B 1.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. What you’ll learn: What is a customer satisfaction survey?

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

Marketing AI 115

Marketing AI Planning Work Management Paid Search Agency 115

Seismic

MAY 10, 2024

Could artificial intelligence (AI) be the edge you need? Over the past year, generative AI (GenAI) has become an indispensable tool for sales and revenue enablement teams. This feedback aligns with Forrester’s prediction that AI software demand will skyrocket to $37 billion by 2025. What does success look like?

Marketing AI 52

Marketing AI Features Work Management Marketing Management 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. It must become marketer + machine.” to describe customer engagements. Why it matters.

Marketing Automation Services 114

Marketing Automation Services Marketing AI Marketing Automation Automation 114

Seismic

MAY 10, 2024

Why is this happening, especially after thorough training and onboarding? The answer could lie in the tools you’re using for sales training. Let’s explore the significant benefits enterprise-grade sales training brings to the table. What’s most important here is enterprise-specific sales training.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work?

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Salesforce Marketing Cloud

JULY 10, 2023

Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. The AI future is here, and it’s driving incredible business momentum. Leaders and individuals are scrambling to understand the risks and opportunities of implementing AI.

Barriers 75

Barriers Ethics Digital Transformation Training 75

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 110

Analytics Enterprise Management Work Management Business 110

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Biznology

AUGUST 23, 2019

The role of the customer support (CS) team has continued to expand. Once a reactive team that responded to inbound requests, customer support now has input into several aspects of the business. Organizations that encourage proactive customer support understand the value of building amazing customer experiences.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

Marketing AI 127

Marketing AI Lead Ranking Paid Search Agency Work Management 127

Salesforce Marketing Cloud

NOVEMBER 6, 2023

I can tell you this: C-suite leaders are nervous about generative AI in business. But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.”

Generation 111

Generation High Quality Lead Sales Qualified Leads Work Management 111

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Salesforce Marketing Cloud

JUNE 15, 2023

What is generative AI? How can Salesforce Developers benefit from generative AI? Generative AI for Salesforce Developers, what does this really mean for you? Let’s explore the fundamental principles of generative AI and what it means for you as a developer in the Salesforce ecosystem. What is generative AI?

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Hubspot

SEPTEMBER 20, 2023

Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Here are the best ten conversational AI tools for sales. In this article: What is conversational AI?

Marketing AI 79

Marketing AI CMS Development Conversion Best Practices 79

Salesforce Marketing Cloud

MAY 1, 2024

Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints. We’ll also discuss how service leaders can foster a more positive work environment — and how technologies like artificial intelligence (AI) can transform the daily grind into a more manageable and fulfilling experience.

Customer Satisfaction 59

Customer Satisfaction Work Management Training Fulfillment 59

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 As per PwC, AI will contribute up to US$15.7

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Salesforce Marketing Cloud

JULY 25, 2023

Summer’s here, and your customer is planning her first camping trip. Sorted, with a little help from AI. AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. It’s also increasing productivity, conversions, and customer loyalty.

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Digilant

MAY 23, 2023

Over the past few years, Artificial Intelligence (AI) has grown to be a key asset for businesses. As consumers continue to explore the world of AI, so are advertisers. According to a Salesforce report, 62% of marketing organizations say they already use AI. What are the benefits of using AI in Marketing?

Marketing AI 40

Marketing AI Advertisements Advertising Marketing Automation Services 40

Biznology

MARCH 16, 2020

Corporations can benefit enormously from this age group; however, these new leaders are not as teachable through traditional training methods. Rather, they benefit most from hands-on , applicable and customized training tailored to their outlook and skillsets. Market-wide orientation will certainly come up during the training.

Training 129

Training Enterprise Management Work Management Thought Leadership 129

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Sana Commerce

AUGUST 9, 2023

As discussions surrounding AI continue to evolve, B2B organizations looking to incorporate it into their workflow might consider adding AI customer support to their web stores. How can B2B e-commerce use AI to enhance customer support? Another example is leveraging AI to write product descriptions.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Work Management Marketing Management 52

Martech Advisor

SEPTEMBER 3, 2019

Customer Experience (CX) is at the center of every organization’s growth strategy and technology is significant in transforming it. Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Learn More: 5 Ways AI can Revolutionize Customer Experience.

Marketing AI 105

Marketing AI Amazon Customer Satisfaction Work Management 105

Seismic

APRIL 16, 2024

In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. In the survey, 82% of respondents reported using enablement technology to achieve a variety of goals – everything from revenue generation to customer satisfaction and operational excellence.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52