customer-experience-management 
Televerde
APRIL 12, 2022
Today, brands realize just how critical customer experience is. A recent study has prompted approximately 77% of CEOs to profoundly change how they interact and engage with their customers, with an additional 55% of CFOs increasing their customer experience management (CEM) budget. Let’s get started.
CMSWire
APRIL 16, 2024
Harness purpose-built AI for CX success by developing a foundation, strategizing a framework and confirming leadership buy-in. Continue reading.
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Martech
JANUARY 10, 2022
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Disconnected customer experiences.
DivvyHQ
FEBRUARY 2, 2023
If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.
Martech Advisor
SEPTEMBER 9, 2019
Customer experience management is how a brand builds and grows relationships with their customers and creates consistent, meaningful, and enjoyable interactions at different stages of the customer journey, across channels and touchpoints. Learn More: What is Customer Experience? Build Relationships.
Biznology
JANUARY 10, 2019
Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. This marketing technology stack is a full suite of software for marketing, sales, and customer service with a free CRM at its core.
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Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts.
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience. Tune into the webinar to learn: What specific channels do customers go for feedback. What should you not say?
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. What should they redeem for?
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Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. It further works to ensure that these efforts are part of an excellent buying experience that leaves the buyer feeling confident that you are the vendor for them.
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