Convince & Convert

SEPTEMBER 24, 2013

Similarly, our content is like a one-night stand for our customers. Or, nowadays, maybe you even create a wiki instead of a document.). Let’s picture a world of living content: You write a blog post about the top 10 WordPress plugins for SEO. We create it, distribute it, and rarely touch it again.

Curation 145

Curation Brand Identity Branding Wiki 145

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. And write in the first person.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

JANUARY 13, 2021

It's easy for reps to get tied up with customers, but a weekly face-to-face should take place regardless of how busy either rep is. Identify which skills are needed on day one versus day 90, and write your playbook to fit. If you have an internal wiki, use it to recognize people.

Peer-to-peer 68

Peer-to-peer Training Wiki Organic Leads 68

Buzz Marketing for Technology

JULY 24, 2008

Ive wasted too many hours trying to write code. Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. Reading - Ill write more about this later, but I recently bought a Kindle - Amazons e-reader. Video: Wikis in Plain English 143. Social Video.

Ning 100

Ning Tools Wiki RSS 100

Convince & Convert

APRIL 4, 2012

The publisher is absolutely stoked about digital sales. It’s a place where anybody who’s writing or researching anything can ask for resources and I asked for companies that thought that they fit the mold. Jay: There you go. How’s the book doing? I loved it. It was such a refreshing read. I really, really enjoyed it.

Paid Search Agency 122

Paid Search Agency Case Studies Wiki Amazon 122

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. Why did it fail?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. Sometimes it may seem like there's nothing left in the world to write about. 1) Keyword Research.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

JULY 9, 2012

Even if you love to write, building out a quality blog post when you've got a list of other to-dos and a set of meetings breaking up your day can be overwhelming. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Pretty impressive, eh?

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Buzz Marketing for Technology

JUNE 27, 2008

Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. Today, Im writing to introduce our newest featured contributor. custom benchmarking. Dale Arseneault: New Ways to Measure KM Impact. Comments (0). Ralph Soule.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Online Marketing Institute

JUNE 30, 2009

Werent you worried about a shortage of readers and topics to write about? This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 7, 2012

As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Scoop.it

MARCH 25, 2021

Embed topics to your internal wiki, Microsoft Sharepoint, and other CMS solutions. You can generate the embed code after defining the number of posts per page and selecting or deselecting the options you want to customize for your embedded topic: Use this code in platforms and hubs like: Company intranet. Microsoft SharePoint.

Distribution 81

Distribution Wiki CMS Development Curation 81

Adobe Experience Cloud Blog

MAY 24, 2017

There are many different ways to create the content you need in order to publish at the cadence that your audience and organization requires—freelancers, repurposing assets , and curation, just to name a few. If those authors, or even half of them, write a second post, you will have knocked it out of the park. repurposing).

Peer-to-peer 134

Peer-to-peer Wiki Budget Programs Guidelines 134

Webbiquity

SEPTEMBER 30, 2010

Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Improve customer service? Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • All of the above?

Social Media 100

Social Media Media Guidelines Digg 100

Scoop.it

MARCH 11, 2021

To gain this control, you need to get intentional about the content you publish and curate. This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Design of your content hub, including icons, background, header, and custom HTML. The bad news?

Curation 66

Curation Advertising Agencies Press Content 66

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

ClearVoice

NOVEMBER 18, 2019

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. Write with a relaxed, familiar tone that says, “I like you.”.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Find your most talkative customers. Create a custom audience on Facebook.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

NOVEMBER 19, 2018

This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Below, you’ll be reading about communication as it applies to the workplace and to your customers — two pretty important topics, right? Concerns or Questions.

Barriers 97

Barriers Opinions Ad Exchange Advertising Agencies 97

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

It was originally part of a class wiki. At the time of writing this introduction (August 2006), no particular product or service exists that can definitively be categorised as a PLE, although some prototypical work is in progress. These are content management systems (CMS) which handle many types of content including a wiki.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Scoop.it

MAY 31, 2022

It can be hard to keep readers interested when writing about complex topics. It’s a perfect strategy if you’re writing about design, fashion trends, or highlighting any feature in your blog post. Look for an original source rather than citing random blogs or wiki to find these. Pull from a range of sources.

Curation 84

Curation Copyright Paid Search Agency High Quality Lead 84

Convince & Convert

MAY 31, 2012

Ike : Link to the Social Pros Wiki at the end. million customers with electricity across the state of Alabama, lower two-thirds of the state. Yet there is some back and forth there in customer service language. We’ve got a great team within customer service. If you guys want any fun facts, just let me know.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Hubspot

AUGUST 5, 2016

How do current customers feel about it? 3) Write a mock press release. At HubSpot, we write a mock press release before we launch a product. The idea is that when you work backwards and start with the press release, it's easier to put yourself in the customer's shoes. What do people like and dislike? The value prop.

Planning 28

Planning Product Tips Buyer Personas 28

Webbiquity

OCTOBER 23, 2012

Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. David Clarke explains four ways that businesses can capitalize on Twitter brand pages, including enhanced customization, “turning Twitter into a more sustainable channel of its own. The original hashtag wiki. Tips for Twitter Brand Pages.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

SEPTEMBER 13, 2012

Any online content creator knows: Writing for the web is no easy feat. We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. As a result, we often run into questions like, "Do I capitalize this?

RSS 28

RSS Wiki Clickthrough Social Networks 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

SEPTEMBER 21, 2012

And we've worked with thousands of customers that struggle with the exact same problem. Ask them to write down the questions they get asked all the time, along with the answers they give. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Buzz Marketing for Technology

JUNE 27, 2008

It will be published later this year as a chapter in a compendium book on emerging trends in KM. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. The PKM-Enabled Organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

OCTOBER 17, 2012

Too many marketers are stuck in a reactive -- or, worse yet -- waterfall process of planning, writing, designing, approving, and launching that seems to take twice as long as it should. HubSpot jumped on the opportunity right at the start, publishing our own inbound-themed version. Sound familiar? The Lean Startup Applied to Marketing.

Startups 28

Startups Planning Work Management Marketing Management 28

ClearVoice

AUGUST 15, 2023

Collaborative Content Creation: Wikis, Docs, and Contribution Guides A collaborative content library allows your community to contribute and get reliable resources. This includes wikis, comprehensive documentation, and contribution guides for your community contributors.

Work Management 52

Work Management Marketing Management Software Promotion 52

Buzz Marketing for Technology

JUNE 27, 2008

The conference, about distance learning, started with the following list of trends in online education followed by a discussion by a panel of policy level educational technologist: The June 9 th edition of ELearning Magazine published what it thought were the trends in online education. I included research from Katherine Nelson (1996).

Work Management 100

Work Management Wiki Marketing Management Training 100

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168