Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 76

CMS Development Product Buyer Personas Industry CMS 76

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 90

Examples Product Work Management Marketing Management 90

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Once you hit Publish, the hard work is only just beginning. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. Email newsletters might seem old school, but trust us, they’re gold.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! That is determined by researching your ideal customers and their buyer journey.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. In the digital age that we live in, traditional methods of promotion can often be overlooked. In the digital age that we live in, traditional methods of promotion can often be overlooked.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Not convinced? We have proof!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Sharing content on relevant platforms to promote content to target your audience.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Guest post by Kiran Bajpai.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Order the product on their home laptop. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity. What Are the Benefits of Regularly Publishing Journalistic Content?

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. Your content published on other websites.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. “We’d love to help our clients create something similar,” I told him.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

MARCH 31, 2021

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Liveintent

DECEMBER 13, 2022

Your brand will need to rely on its first-party data to find, connect, and engage new and existing customers across platforms and devices in a world without third-party cookies. First-party data strategies and email newsletters. The New York Times , for instance, has seen tremendous success with its email newsletter program.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. In the digital age that we live in, traditional methods of promotion can often be overlooked. In the digital age that we live in, traditional methods of promotion can often be overlooked.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. In the digital age that we live in, traditional methods of promotion can often be overlooked. In the digital age that we live in, traditional methods of promotion can often be overlooked.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BOP Design

SEPTEMBER 4, 2019

However, many organizations fail to properly promote the content once it is created. In this post, we share simple tips for B2B marketers to promote content pieces. After all the work of creating content and getting it optimized and published on a B2B website , it can be easy to want to move on to the next task. Create a Pop-up.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Liveintent

JANUARY 12, 2022

Now, while you won’t be able to deliver chocolates, flowers, heart candies, and witty love notes to each customer — wouldn’t that be nice! — This way, you can share the love at scale and increase your chances of sparking a connection with each customer. Custom packages. Here’s how to make it happen.

Advertising Agencies 126

Advertising Agencies Newsletter Opt-out Custom Publishing 126

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. All this information enables retailers to understand their customers’ interests and needs clearly. What is a retail media network? First-party data.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. Let us explore more on the same below.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Scoop.it

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173