Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event.

Social Media 200

Social Media Promotion Creativity Media 200

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Marketers must understand and track movements in user query and interest across both.”. Finding Success Through Customer-Driven Marketing.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Once you hit Publish, the hard work is only just beginning. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. For example, major publishers like The New York Times and The Guardian have seen a staggering drop of over 60% in social media referrals​​.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Promise to let them review your work before it’s published.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Salesforce Marketing Cloud

OCTOBER 27, 2021

It connects everyone you work with — both those in your business and your key partners and customers — and supports the way people naturally work together — in real-time or not, in-person and remote, structured or informal. But as a product marketer with a large distributed team, it’s not just increased productivity that I’m after with Slack.

Promotion 96

Promotion Business Custom Publishing Distribution 96

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It’s full of jargon, self-promotion, and fluff. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Companies publish millions of blogs every day. The Hallmarks of Bad Content Marketing.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Optinmonster

NOVEMBER 27, 2020

Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. Why Create a Promotional Popup in Squarespace. Let’s begin.

Promotion 92

Promotion Trigger Marketing Template Intent 92

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Liveintent

SEPTEMBER 21, 2020

Clothing retailers, department stores, full-service restaurants, and other businesses with physical locations need to communicate a new kind of message to customers these days: Come back – we’re safe! The latter has a bonus benefit: You can sell additional items to customers when they come in for their purchases. Only 28% of U.S.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar? More Creative Webinar Promotions. Other people’s audiences.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Optinmonster

MARCH 23, 2020

Then you’re left to wonder, “Why do companies send out all these promotional offers, anyways?” But the unfortunate truth is that most business owners are missing out on revenue because they’re not offering the right type of promotions to the right type of customer.

Promotion 113

Promotion Rules Template Custom Publishing 113