Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Quick Takeaways.

Ad Building 333

Ad Building Content Marketing Brand Identity Branding 333

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

Paid Search Agency 111

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 111

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Marketing Insider Group

MARCH 4, 2024

How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. For instance, when a customer completes a survey, the results are zero-party data. Unfamiliar with zero-party data? billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 309

Marketing Automation Services Marketing Budget Paid Search Agency Service 309

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important? Provide stellar customer service.

Loyalty 84

Loyalty Ad Building Brand Identity Branding 84

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Cost per Acquisition 108

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 108

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. We have the opportunity—and responsibility—to become trusted voices in this environment.

Media 94

Media Brand Identity Branding Storytelling 94

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 312

Social Media Top of Funnel Social Marketing Marketing & Strategy 312

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? you might wonder.

Content Marketing 286

Content Marketing Paid Search Agency Advertising Agencies Business 286

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Image credit: HubSpot.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Customers are always super important, no matter what. Their happiness, loyalty, and support can make or break a company, especially when things get tough. But you know what?

Word of Mouth 107

Word of Mouth Loyalty Differentiation Paid Search Agency 107

RebelMouse

OCTOBER 5, 2023

Providing the proper content recommendations can enhance user engagement and build brand trust, leading to longer site visits and better conversion rates if the content aligns with their interests, delivers value, and answers their queries. This limits the ability to personalize content to what users currently want.

Marketing AI 111

Marketing AI Content Work Management Loyalty 111

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business?

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Salesforce Marketing Cloud

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Consider the example of a retail company with a disastrous customer service call center.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Proactive approach.

Privacy 126

Privacy Marketing & Strategy Privacy Policies POS 126

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. For this reason, content marketing is crucial to a company’s success.

Marketing Agencies 2 356

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 356

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare). But it’s simply not true.

Brand Identity 118

Brand Identity Branding Work Management Marketing Management 118

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Want to know how to apply emotional intelligence in your marketing? More specifically, we’ll cover the following topics: What is Emotional Intelligence in Marketing? They are honest about their marketing motives.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 361

Content Marketing Planning Best Practices Lead Scoring 361

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Source Another emotional marketing example comes from Uber.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have. Showcase Your Customers.

Video Marketing 247

Video Marketing Business Work Management Marketing Management 247

6sense

JANUARY 3, 2022

Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. It builds trust and loyalty among prospects and customers, too. 6sense’s Recent Personalized Campaign.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). Building Trust Through Consistency Consistency in delivering valuable content is key to building trust.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Martech Advisor

SEPTEMBER 18, 2019

Keeping new international customers takes care and positive engagement, including catering to their needs in secure login experiences. This means localizing the full customer experience, including “My Account” and customer support portals, writes, Craig Witt, Chief Revenue Officer, MotionPoint. Does Amazon?

Loyalty 65

Loyalty Work Management Marketing Management Brand Identity 65

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. It helps foster brand growth and loyalty. 36% publish one post per month or less. 36% publish one post per month or less.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Knowing and understanding your customers is critical to the success of this strategy.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Planning 307

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Marketing Automation Services 103

Marketing Automation Services Marketing Management Budget Programs Marketing & Strategy 103