Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Reporting improvements Better understand how your company performs compared to predefined ranges of data by using the new gauge visualizations (beta) in the custom report builder.

SMS 122

SMS Bundling Terms and Conditions Opt-out 122

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Image credit: HubSpot No one likes to be pressured. Address their last-minute concerns.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. The scarcity principle: what it is and why it works.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBug Media

NOVEMBER 6, 2019

Essentially, how you're represented and how good the user experience is can be the difference between an unknown visitor bouncing and a lead becoming a customer. Take a look at the above example of HubSpot's " Introduction to Lead Nurturing " landing page. Your homepage is the face of your business. Cal l-to-action.

Design 75

Design Tactics Sales Leads Marketing Websites 75

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Source: HubSpot.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Retain (and delight) existing customers.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Tomorrow People

APRIL 27, 2021

Based on thought leadership, your prospective customers make decisions on who they will work with. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process. Helping your organization become truly customer focused.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. So let’s go into the top 7 lead generation tactics for 2023. DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Start by brainstorming a frequent or common customer or client question to address. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SmartBug Media

DECEMBER 5, 2023

You have limited insight into how the distributor is marketing your product, how it speaks to prospective customers, and what other competitors’ incentives may be. For channel marketing, we’ve highlighted a few of our favorite tactics for optimal growth: 1. Customer support can span both channel partners and your current customers.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Hubspot

MAY 21, 2020

Message Personalization is the #1 tactic used by email marketers to increase engagement rates. 99% of marketers say personalization helps advance customer relationships, with 78% claiming it has a“strong” or “extremely strong” impact. 92% of marketers say customers and prospects expect a personalized experience -- up from 85% in 2019.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? For on-boarding, they’ll be transferred to customer success. This entails experimenting with several tactics until you find one that works.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

MAY 28, 2020

To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. LinkedIn's Talent Insights service, launched in 2019, got more than 1,300 customers in its first year. Marketing Tactics and Lead Generation. LinkedIn Stats to Know in 2020.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. 44% of bloggers publish new content between three to six times monthly. 72% of online marketers describe content creation as their most effective SEO tactic. Only 6% of bloggers publish the majority of their original content as guest posts.

Statistics 96

Statistics Paid Content Stats Blogger 96

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Published Posts Analytics Report.

Social Media 100

Social Media Analytics Media Work Management 100

Hubspot

SEPTEMBER 30, 2020

If one team isn’t carrying their weight or is out of step with the rest of the company, you could be missing out on customers or an opportunity to grow. Marketers should be attracting and nurturing leads with targeted content so that qualified prospects can be passed onto Sales, while sales reps should convert those prospects into customers.

Stats 86

Stats InsideView Lead Scoring Lead Ranking 86

Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. So you do them, publish your page, and its conversion rate falls flat. Source: Hubspot. Thanks for the lessons, 2021.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. Real-world examples from platforms like HubSpot delineate the breadth of services reputable SEO agencies offer.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Hubspot

JANUARY 30, 2020

Even if you've already published a handful on branded Stories, you still might want to up your game by making them even more engaging. Aside from informing your audience of a topic related to your industry, you can also take a note from HBR and other publishers by using Stories as a traffic generator. Demos and Tutorials.

Research 101

Research Work Management Storytelling Custom Publishing 101

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! But boy, has that changed. So be empowered, marketers! 11 Tips to Help You Cultivate a Data-Driven Marketing Team.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Contently

APRIL 13, 2017

There are two slides that I love in particular because they explain the biggest misconception in content marketing: that content is just another direct-response marketing tactic. Per Hubspot, companies that publish content 16 times per month generate 4.5x Per Hubspot, companies that publish content 16 times per month generate 4.5x

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

Vidyard

JUNE 15, 2020

Tactics that don’t go viral within the sales culture underperform. One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems. HubSpot drove 4x more booked meetings and 94% retention.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Martech

JANUARY 3, 2022

Marketing operations provides a 15% to 25% improvement in marketing effectiveness, as measured by ROI and customer engagement, according to McKinsey. Customize marketing technology products with software development 18.3% More than ¾ of marketing operations department members have marketing titles, according to the report.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Hubspot

MAY 8, 2020

Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. As expected , most who used Fleets said they felt more comfortable publishing more personal thoughts or opinions than they'd publish in standard tweets. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71