SmartBug Media

JULY 9, 2021

For the CTA itself, include copy that hits core keywords that would resonate with your audience. Sample phrases include: Download Your Copy. As always, keep your personas or ideal customer profile at the forefront of the problem your CTAs will solve and you’ll be off to a great start. Access the Tool. Watch the Webinar Now.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. Revenue Impact of ccTLD.

SEO 99

SEO Marketing Websites Optimization Domain 99

Hubspot

NOVEMBER 16, 2011

The Impact of Google's SSL Change on Keyword Diversity. In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

ClearVoice

MARCH 26, 2020

. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.” ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Mailmunch

MAY 4, 2021

1- Everybody in their niche is using the same SEO tools so they’re probably targeting the same keywords and scraping the same list of websites to reach out to. . You need to map out the journey your customers go through (awareness, assurance, purchase, installation, usage, updating, etc.). This might be a good strategy. .

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. To start, we organized all of HubSpot’s current offers into broader topic categories. But truth be told, the "Should we gate our content?" Opportunities.

Landing Pages 99

Landing Pages Lead Scoring Lead Ranking Content 99

Hubspot

AUGUST 12, 2020

Essentially, with inbound you are attracting interested customers by providing incomparable value. Lead with a helpful, customized prospecting message. Craft customized questions to uncover the prospect's pain. The CEO of Tyre Recruiting decides to use the inbound sales methodology to drive their customer acquisition process.

Sales Management 96

Sales Management Top of Funnel Buy Advertising Agencies 96

Hubspot

MAY 10, 2022

Chances are that if they’re speaking with you, they’re speaking with a competitor to see who will offer them the best rates and customer service. Otherwise, you risk violating privacy laws and also contacting a customer on a medium they don’t expect to be contacted on. It’s unadvisable to fall behind. One way to stay ahead of the game?

Conversion Rate 69

Conversion Rate Conversion Opt-out Opt-in 69

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For many product and service companies, it is an evolution.

Top of Funnel 278

Top of Funnel Work Management Analysis Marketing Management 278

ClearVoice

MARCH 19, 2020

Everyone on your marketing team — in-house and outsourced — should have access to your content plan, content strategy and customer journey so they can see how these key documents work together to form your overall content marketing initiative. Have you examined your current competitors and their keywording? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Source: HubSpot. This type of data can tell you what content, brands, keywords, or topics are popular among audiences like yours.

Buyer Intent 356

Buyer Intent Top of Funnel Intent Marketing AI 356

Hubspot

MARCH 8, 2016

Attract: Work those Keywords. Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. You should also take a look at your current keyword traffic.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Webbiquity

APRIL 4, 2017

Sample review: “You no longer need to be a video geek to create awesome videos. Start with a storyboard and script, upload narration (the tool automatically “lip syncs” your voice tracks to characters), choose backgrounds and characters, add a music track from the site’s library, and publish. ” — HubSpot.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Hubspot

JUNE 24, 2014

Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. 1) Send Your Weekly/Monthly Customer Newsletter.

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Sprout Social

FEBRUARY 21, 2024

Business intelligence reporting is the process of collecting data from various sources, such as customer databases, financial information systems and digital marketing channels, and presenting it in a digestible and actionable format. Customer insights Customers today are pickier about where they spend their money and which brands they trust.

Marketing Automation Services 101

Marketing Automation Services Marketing Management Business Budget Programs 101

Hubspot

MARCH 7, 2012

Working with freelancers like that not only presents scalability issues, but it also takes up so much of your time researching, interviewing, and reviewing writing samples that you could probably just use that time to blog for yourself. That doesn't mean they perform in-depth keyword research for you or coordinate your SEO strategy.

Blogger 28

Blogger CMS Development Sample Work Management 28

Hubspot

DECEMBER 9, 2011

If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Mark Suster ).

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. That means keywords are your new best friend. Have you heard? Growing the company's social media reach.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 18, 2012

It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Webbiquity

FEBRUARY 7, 2017

A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts?

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Webbiquity

APRIL 25, 2017

No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” 3) Unsplash.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Hubspot

FEBRUARY 17, 2016

With BuzzSumo, all you have to do is enter the keyword or topic you're focusing on and it will pull together all of the most shared and linked to content on that topic from the last day, week, month, or year. 12) HubSpot Website Grader. You can use chat tools to both acquire new customers and chat with existing customers.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Webbiquity

MARCH 23, 2017

Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. 1 ) LinkedIn Pulse.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

ClickZ

JUNE 17, 2020

This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations are using them to improve their marketing, sales, and customer experience initiatives. Category: Digital ad management. What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Unbounce

APRIL 23, 2019

And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. Share a Customer Experience to Spark Brand Searches. Publish a Surprising Quiz. Marketers could use it to research and prioritize new keywords in just a few minutes.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

JUNE 15, 2012

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Put Keywords Next to Your Name. Here they are!

Social Media 28

Social Media Social Marketing Media Social Networks 28

Webbiquity

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Sample review: “Grow and manage your following using Tweepi. 1) TwitterCounter. Google Review Count: 436. Showcase reviews: ViralBlog.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

APRIL 8, 2019

Get your custom Javascript tracking code that’ll allow GA to monitor your site. And if you use a CMS like HubSpot or WordPress, this task is even easier. HubSpot users can follow these simple instructions for adding GA. For example, our organization is HubSpot, Inc. Customer type. Custom dimensions and metrics.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

APRIL 15, 2014

Just enter a few keywords that are both relevant for your particular target audience and within your comfort zone, and the tool will spit out a week''s worth of relevant blog post ideas in a matter of seconds for you to choose from. What''s the sample size like? 2) Pleasing Stakeholders: "Can I Even Blog About This?". Check it out.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Check out HubSpot Academy's free content marketing training resource page. What Is a Blog? About" page.

Template 101

Template CMS Development Domain Buyer Personas 101

Contently

NOVEMBER 7, 2019

Next, Maren has identified an inbound marketing campaign that’s both relevant to the overall theme and brings value to her target customer. Let’s take a look at HubSpot Academy’s workflow for the User Blog. The next column asks writers to enter a word or two about what HubSpot tools or products their post highlights.

Work Management 130

Work Management Webinar Metrics Marketing Management Ad Building 130

Moz

SEPTEMBER 29, 2019

When the keywords are just TOO competitive. We've all been there: trying to rank a website with no authority for highly competitive keywords. These keywords are competitive because they're valuable so we can't give up on them. Problem is, that keyword is dominated by authoritative, niche relevant sites.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Unbounce

MARCH 8, 2023

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. Marketers could use it to research and prioritize new keywords in just a few minutes.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Check out HubSpot Academy's free content marketing training resource page. Customize Your Blog's Theme.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

ClearVoice

MARCH 26, 2021

Intent-Based Keyword Research. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry. Intent-based keyword research. 6 steps to a comprehensive content gap analysis.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

FEBRUARY 20, 2020

Now, I'm using that same exact process to lead SEO at Nextiva , and here is a snapshot of our organic keyword growth to prove that this really works: If you're looking to skyrocket your organic growth with an efficient SEO strategy in 2020, check out the five proven steps I've taken with both Sales Hacker and Nextiva to achieve tremendous results.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99