KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (51%) said they were leveraging predictive analytics for customer-level predictions of future behavior.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Nutanix The Forecast. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. First Round Review. American Express Business Class.

Thought Leadership 314

Thought Leadership Enterprise Management Work Management Marketing Management 314

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business.

Marketing Budget 223

Marketing Budget Work Management Marketing Management Marketing Budget Creation 223

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. This is followed by website (67%), search/PPC (39%) and email (37%). Marketers to Continue Investment in Social Media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 139

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 139

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 112

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 112

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 136

Newsletter B2B Marketing Linkedin Studies 136

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 136

Paid Content B2B Marketing B2B Planning 136

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. And we’re not just talking about “Hello %%first_name%%.”)

Personalization 103

Personalization Marketing AI Urgency Marketing Forecasting 103

Martech

MAY 16, 2024

Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. TrustScore Forecast uses customer-driven data to support and predict growth trajectory and business goals. Trustpilot added features to its online review platform.

Marketing AI 100

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 100

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 139

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 139

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 136

B2B Marketing Studies B2B Marketing Analytics Tools 136

Martech

OCTOBER 27, 2023

increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. The segment includes: Sales of advertising services to sellers Vendors Publishers Authors Third parties through programs like sponsored ads, display ads and video advertising. Amazon generated $12.06 The figure marks a 26.3%

Amazon 110

Amazon Paid Search Agency Service Ads 110

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 137

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 137

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Highly engaged customers. Appealing, right?

Paid Content 301

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 301

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 98

B2B Marketing Linkedin B2B Social Marketing 98

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 133

B2B Marketing Social Marketing Planning B2B 133

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 322

Paid Search Agency Content Marketing Companies Case Study 322

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. Social Media Today ChatGPT Forecasts Use To Grow Nearly 900% In 2023 By the end of 2023 some 61.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1

B2B Marketing 69

B2B Marketing B2B Planning Forecasting 69

B2B Marketing Directions

NOVEMBER 15, 2020

In July, I published a post ( Research Highlights How COVID-19 Has Changed B2B Buyer Behavior s ) that described the results of an April survey conducted by Wunderman Thompson Commerce. Most recently, I published a post ( Mid-Summer Research Updates COVID's Impact on B2B Marketing ) discussing a June survey by Edelman and LinkedIn.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

SmartBug Media

NOVEMBER 25, 2020

HubSpot is continuously updating its Sales Hub features and improving its customers’ experience on the platform. Last month we published Part 1 of this two-part blog series covering HubSpot’s recent CRM enhancements. Custom properties. Recall and edit previously published quotes. Now, you can recall it and edit it.

CRM 97

CRM Forecasting Marketing Proposals Work Management 97

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. trillion in the U.S. Empowering Your Team.

Digital Transformation 274

Digital Transformation Marketing AI Work Management Marketing Management 274

Liveintent

MAY 30, 2023

This dashboard provides visibility into your available and booked impressions across your email inventory at the media group, publisher, template, ad slot, and package level. The forecasting tool also offers information around the composition of your impressions, showing attributes like Age, Gender, Device Type, and Location.

Forecasting 62

Forecasting Work Management Impressions Paid Search Agency 62

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. The voice can be adjusted for tone and style based on the customer persona they are writing for. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees. Get MarTech!

Marketing AI 92

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 92

Biznology

NOVEMBER 27, 2017

Twenty-first century exponential growth publishing can change everything. Vendors will know what connected customers want. Each customer will be served personally and efficiently with the products they need, when and where they’re needed. Is every customer kept so happy that they order again and again?

Marketing Management 132

Marketing Management Marketing Automation Services Forecasting Custom Publishing 132

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. This trend is expected to continue, as eMarketer forecasts that over-the-top (OTT) subscribers in Western Europe will increase from 133 million in 2019 to 159 million by 2023. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth. What is generative AI, and how can it help SMBs?

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Oktopost

JANUARY 16, 2024

Clari Clari is a revenue operation platform, helping sales teams to drive customers from leads to conversion. The platform provides predictive insights, revenue forecasting, and pipeline analysis. Using AI, Clari analyzes your data to create a sales forecast so you gain visibility into your progress toward meeting your sales quota.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 117

Social Media Work Management Marketing Management Media 117

Martech

OCTOBER 25, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. For B2B customers, the Adobe Marketo Engage Connector is now available through Adobe Workfront Fusion.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Features 103

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Customer retention. Did you get that? Web traffic.

Planning 315

Planning Conversion Top of Funnel Custom Publishing 315

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Martech

JUNE 15, 2023

The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” The platform also gives publishers access to real-time bidding through its proprietary AI Bidding Engine. Get MarTech! In your inbox.

CMS Development 74

CMS Development Allocation Classified Ads Lead Ranking 74

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Marketing Insider Group

NOVEMBER 21, 2022

Creating more opportunities to speak with individual customers on a one-on-one basis makes your brand feel more personal and less like a faceless corporation. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. Need Help with Content Marketing for Your Events?

Trends 277

Trends Marketing AI Co-Registration Conference 277

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. And that’s just the customer-facing side of martech. Customers are complex.

Aggregators 106

Aggregators Work Management Marketing Management Account Based Marketing 106