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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

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Most Asked Questions About AI in Content Marketing

Scoop.it

When applied over a broad spectrum of marketing processes, AI and machine learning can make various internal and customer-facing processes more efficient and effective. Brands have access to numerous online and offline customer touchpoints and are investing more in quality content to boost their lead generation efforts.

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Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024

Thinkers360

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 15 Shawn Rogers BARC Contact Shawn Rogers Score: 30.80

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How To Effectively Automate Content Marketing

Scoop.it

You can automate the following: Content auditing Content SEO analysis Messaging, tone, originality Internal and external links Content performance per platform Content trends and forecasts With all of this data on hand, your marketing leads will have the data they need to craft more powerful strategies.

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. Predictive analysis lets marketers forecast the potential ROI of future campaigns based on historical data and trends, leading to more informed decisions.

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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Digital psychometrics enabled scientists to build personality forecasts by leveraging their digital footprints. Why Personality-driven Marketing Works.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Here, he forecasts what’s next in content marketing, plus his perspective on first-party data’s expanding importance. We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. .