Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Constructing a plan for content creation that educates and engages consumers.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. Writing content that converts into leads and paying customers is a tough skill to master.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Create customized content that speaks directly to their needs, wants, and challenges. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

JANUARY 19, 2023

Marketers can better target the right audiences and foster client loyalty in an increasingly competitive marketplace by appreciating the differences and similarities between B2B and B2C marketing strategies. Target Audience One of the main differences between B2B and B2C marketing is the target audience.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, on a scale of 1 to 4 (4 being the most trustworthy), B2B customers said that marketing collateral barely earned a 2.5

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

JULY 30, 2018

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? Previous research suggests that marketers were already looking into what customers expect from their content marketing efforts.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content is any type of content that is highly valued by the target audience. The second use of premium content is as a paid product offering.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. Write for your target audience, then optimize where it makes sense,” she says. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

ClearVoice

OCTOBER 26, 2022

Regardless of how good your content is, it’s only effective if it reaches your target audience. The awareness stage is where you’ll provide content that is geared toward meeting the challenges of your target audience. This starts with researching your target market. This is where demand generation tactics come in.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound marketing is a strategy that relies on interrupting potential customers with advertising messages. Inbound marketing is the exact opposite of outbound marketing.

Inbound Marketing 130

Inbound Marketing Planning Lead Ranking Lead Scoring 130

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 229

Analysis Budget Programs B2B Work Management 229

SmartBug Media

SEPTEMBER 17, 2019

magazine published that 15 of the top 5,0o0 fastest-growing private companies in America were in the healthcare, biopharma, or medical device industries. A doctor doesn’t need the same education that an end user might, so focus on providing content that speaks to their level of expertise. In 2018, Inc.

Terms and Conditions 63

Terms and Conditions Buyer Personas Fulfillment Landing Pages 63

Circle Studio

AUGUST 23, 2018

Create quality content that is relevant to your target audience (and lots of it). The ultimate key to driving website traffic is creating content that your target audience finds useful and relevant to their interests. Research reports and white papers. Case studies.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Onalytica B2B

MAY 3, 2018

If they produce lots of fun and exciting video content over written content, do not approach them proposing that they collaborate on a white paper with you. Some examples of catalysts: A content campaign – are you writing a blog post or publishing a white paper that influencers can contribute to?

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. Don’t sell; educate and help. What do they care about?

Tips 120

Tips Sales Qualified Leads Features Lead Ranking 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Onalytica B2B

APRIL 19, 2018

And by the right people, we mean your target audience that you’re wanting to sell to. What better way to reach the target audience than to get on the radar of those whose audience are your target audience? Users and customers writing content. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Stevens & Tate

APRIL 5, 2021

The format of the content offers can be a multitude of things, such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. For example, if you want to demonstrate to users how a product works, you might use the template of a visual, such as a video or an image, rather than an eBook.

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. “Most content consumption occurs in the early stages of customer research, far from the purchase decision.”

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Today, he must also lead the way in creating consumer apps and digital products. So that’s why it’s hard to reach your target audience. Education Breaks Down Barriers. He does want to be educated.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Stevens & Tate

MARCH 27, 2020

The format of the content offers can be a multitude of things; such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. For example, if you want to demonstrate to users how a product works, you might use the template of a visual, such as a video or an image, rather than an eBook.

Paid Search Agency 78

Paid Search Agency Lead Generation Advertising Agencies Ad Agencies 78

Sprout Social

MAY 25, 2022

Social media and customer relationships go hand in hand. Want to speed up internal comms and uncover valuable customer insights at the same time? This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. The same rules apply to existing customers, too.

Work Management 111

Work Management Marketing Management Paid Search Agency Peer-to-peer 111

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Schubert B2B

AUGUST 20, 2018

It helps you increase brand awareness and gain the trust of your target audience. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Will you announce new product features and models? You know how awesome your blog is.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

B2B Marketing Traction

DECEMBER 9, 2014

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Now that’s marketing traction!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? While health tech companies are creating incredible products and technology that have positively impacted the way we do healthcare, there’s simply too much competition in the industry today to do marketing without a plan.

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Brands need to think and act like publishers. We gave publishers the content.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Inbound content marketing cultivates potential customers in three ways: Finding you. Evaluating you.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SmartBug Media

FEBRUARY 1, 2019

But in all seriousness, almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018. Let’s begin with the “why”: Video can be used to explain difficult or complex products and services. Okay, okay, it’s 2019.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87