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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. It’s a 175-page document, so it’s heavy with details. The real find in this document is the explanation of key models they use to determine if content is low or high quality. Image: Google. Image: Google. Image: Google.

SEO 312
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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. Few have, with the exception of our new IT director who had undergone a few brand and domain migrations in her career. Redirect strategy for the main brand domain.

Domain 71
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How to Create an Editorial Calendar That Drives Results

Contently

How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. We’ll make them readily accessible at every stage of the process, from drafting to publishing. Consistent dialogue ensures that everyone stays informed and engaged. Foster a culture of openness.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85
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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. Advanced operators also help you find reliable information and data for your content, helping you improve your overall SEO strategy. Site: Want to search for webpages on 1 specific site?

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SEO BrightNow: July 29, 2022

Brightedge

This update relates mainly to content published on review sites, like “best of” and “top rated” posts. Ecommerce sites that publish in-depth reviews of products in their catalog should also expect to be included. If you publish product reviews on your website, you may see a fluctuation in rankings.

SEO 52
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An Ultimate Guide to Social Media Influencers: From Why to How?

SocialPilot

A lot of people who were our potential customers but hadn’t heard about us before were introduced to us. When you work with an influencer boasting a dedicated following that aligns with your ideal customer persona, you have better chances to get in touch with your targeted audience. That’s not it! Who can use them?