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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Scoop.it

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

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Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Share information related to your business, but do include your opinion and your personality. Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). Say what you mean and do it in an authentic way.

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Employee advocacy & content curation: how you can boost engagement

Scoop.it

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Brings fresh insight to their networks. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how.

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Brand experience: Why it matters and how to build one that works

Sprout Social

By giving them something they want, you make customers feel like they are important and their opinions matter. Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. These interviews can be incredibly valuable, but they must be developed and curated with care and intention.