Adobe Experience Cloud Blog

OCTOBER 18, 2013

Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership. Curate from a variety of sources.

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Curation Webinar Metrics Content Opinions 48

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. Curated posts also do quite well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. Curated posts also do quite well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Valasys

APRIL 15, 2024

Enabled by social media, intactness with prospective clients and curation, improving sales is fundamental to business growth. Advanced Solutions: For more complex needs, consider ActiveCampaign or Marketo. However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. I live about a half hour away from the Marketo office. 3. Facebook and Other Socials. Gone are the days of manually tagging your friends in your social media posts. Think about even your most simple and basic interactions with social media: memes.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2011

When it comes to us at Marketo, our focus is the B2B results. While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. What can we learn from the information presented in this chart? Content is important!

Social Media 48

Social Media Social Marketing B2B Marketing Planning 48

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Like with any social media strategy , you need to envision what success looks like.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

OCTOBER 3, 2018

It fuels lead generation, ABM campaigns , social media ads, event follow-up, and product launches. If you’ve interacted with the Uberflip brand at all, you’ll notice that most campaigns will send you to a personalized and curated content experience. So we curate more articles for them to read.

Top of Funnel 133

Top of Funnel Branding Brand Identity Account Based Marketing 133

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. Whether it’s an ad, social media post , content on a landing page , or our product itself, the message always embodies our brand and furthers the conversation around it.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Go curate the experience for the buyer. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JUNE 20, 2017

I believe that many of the digital tools we have at our disposal—email, digital ads, social media, web, mobile, and more—make it easier than ever before to automate how we understand, connect with, and communicate to our customers. The truth is that we have to curate the values associated with our brands.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, we use him for our social media post, #FridayFunny. Good stuff, right?

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 27, 2018

In order for the content to be effective, it needs to drive the right action from the right audience through content curation and maintenance. Content marketing best practices are evolving all the time thanks to the constantly changing SEO and social media algorithms, as well as consumer expectations and preferences.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Once they do this, they will reap the rewards that come from successful B2B social media marketing practices. Be sure to allocate resources for follow-up.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Webbiquity

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g.,

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Adobe Experience Cloud Blog

JULY 19, 2017

Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. Let lists be your highly tailored and curated rolodex of influencers , industry experts, thought leaders, businesses, communities, keywords, and hashtags that are relevant to your industry. Embrace Twitter Lists.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Lake One

NOVEMBER 19, 2020

If you’re planning to do social media marketing, you’ll want to identify the social sites that your personas are utilizing and create a posting schedule. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Heinz Marketing

JANUARY 3, 2018

Content Curation. Social Media Management. Slideshare. Little Bird. SproutSocial. Lead Generation. Seamless.AI. Lead Management & Nurture. LinkedIn Sales Navigator. CRM & Sales Management.

Godaddy 44

Godaddy Marketing Analytics Tools Work Management Zoominfo 44

TrustRadius Marketing

JANUARY 8, 2020

Their professional package, which includes everything in the Starter package plus social media tools, SEO, marketing automation, and campaign-based reporting, starts at $800 a month. Marketo Engage, part of the Adobe Experience Cloud, is a marketing automation platform for midsize and enterprise businesses.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Inbox Insight

FEBRUARY 3, 2021

As experts in curating B2B thought leadership from leading brands, the bar was set high this year. Marketing Brand Finalists: Marketo. 10 Social Media Tips for the Coronavirus Crisis. IFP called upon their audience of 3.5m to vote for the content they perceived as delivering the most value. Marketing Profs.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. . BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

SEPTEMBER 1, 2016

As we started tracking the activities of prospects and curating what content to serve up next, engagement rates went up. And as sales reps began using social media to create messages that were more personally relevant to each individual or business, conversions went up. Got your attention? Check Check. More likely to convert?

Examples 56

Examples Video Marketing Personalization Curation 56

SpotMe Blog

JULY 21, 2022

Now that we have covered the fundamentals, here are important capabilities you should look for in an event platform include: Ability to integrate with your other systems, like Salesforce, Marketo, or Cvent. Sharing snippets of videos on social media. Enterprise-grade privacy and security that follow GDPR and other regulations.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

ClickZ

DECEMBER 10, 2019

Social media marketing platform : Tools such as Hootsuite help organizations schedule, monitor, curate, and amplify content across multiple social media platforms. social media management, monitoring, audience engagement) can be added over time.

Work Management 83

Work Management Press Marketing Management CMO 83

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Gone are the days when social media messages need to be planned out days or weeks in advance.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Martech Advisor

OCTOBER 1, 2019

We’re seeing more marketers implement a smart content planning process and adopt technology with artificial intelligence (AI) to curate the right content for the right people at the right time. HubSpot, Marketo, or Pardot). Social listening (e.g., Social media ROI. Salesforce, MS Dynamics, or Sugar).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Adobe Experience Cloud Blog

JUNE 25, 2014

The campaign allows customers to seek out products by curating photos using the designated hashtag. As of today, Everlane has collected more than 14,400 photos curated under #WhereITravel. 4 Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Branding 48

Branding Brand Identity Curation Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Every brand has a curated image that they share with consumers. It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace. The best part? The downside?

Social Media 62

Social Media Marketing AI Work Management Tools 62

Convince & Convert

OCTOBER 2, 2013

For curation , look at PublishThis or Curata. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. For crowdsourcing , look at Crowdsource.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

APRIL 16, 2012

Jeff Cohen, Social Strategist at Radian 6. Chris Heur, Chairman & Founder at Social Media Club. Dave Kerpen, CEO at Likeable Media. Jeff Pulver, Founder & Curator at 140 Character Conference. Freitag, COO at Sliderocket/WMWare. Jason Kapler, Director of Marketing at Networked Insights.

Marketo 48

Marketo Curation CMO Social Networks 48

Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. Social media is like any other digital marketing channel in one key aspect: if you’re going to see those returns, you can’t afford to get complacent. Here’s how to maximize your social media ROI with analytics integrations. Visualization is key.

Social Media 62

Social Media ROI Analytics Media 62

Adobe Experience Cloud Blog

MAY 18, 2011

by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Marketo’s webinar, Improving Campaign Results with Search Marketing and Social Media , covers those topics and more. Meet influencers in person. You can start by tracking your click-through rate by using bit.ly.

Tactics 48

Tactics Marketo Aggregators Social Media 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. Check it Out: Social Media Examiner.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Manticore Technology, Marketo, Eloqua, to name a few). ” But, they don’t have content budgets.

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Budget Programs Content Marketing Marketing Automation Services Work Management 100