Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Scoop.it

JANUARY 14, 2021

Find the best content to curate. First off, content curation is a vital piece of the puzzle. To succeed in the content curation game, the content must be original — there is no middle ground here. to curate and share content. The tool crawls the web, and helps curate engaging third-party content.

Social Media 72

Social Media Media Curation Content 72

Convert

JANUARY 16, 2023

Olipop ’s success from direct response influencer marketing leads audiences to a website that is primed to sell. Ezra spends all the ad budget on driving audiences to such pre-sell engagement articles, resulting in colossal sales. But what about a brand trying to disrupt the $38 billion soft drink industry in the US?

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Heinz Marketing

JANUARY 26, 2023

It’s not only about putting out content that demonstrates your expertise in one particular topic area, but also about increasing market awareness of a core problem or opportunity. It’s about establishing yourself as a market-leading share of voice to your target audience. How do you enhance category leadership?

Research 102

Research B2B Thought Leadership Thought Leadership Cold Calling 102

Oktopost

JUNE 1, 2023

Curating social media data Measuring your social media ROI and curating a 360° view of your social media presence is just as important as having a social media presence in the first place. They could also stem from what you know about the company – whether they fit into your target demographic, industry, and size.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

6sense

DECEMBER 10, 2021

6sense , the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Key acquisition highlights: .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

6sense

OCTOBER 5, 2021

6sense, the market leading account engagement platform , today announced the acquisition of Slintel , the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Key acquisition highlights: .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

Liveintent

SEPTEMBER 20, 2021

To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, LiveIntent.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

sagefrog

DECEMBER 6, 2023

According to our surveyed audience, in-person and virtual events make up approximately a third of all sales and marketing lead sources, underscoring the importance of these opportunities for brand building. Consider a print advertising or direct mail marketing strategy in addition to your digital marketing techniques.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

xiQ

AUGUST 4, 2018

It’s all-in-one – insights, deep-dive information, content marketing, lead generation and engagement scoring. Our client engagement results, through curated personalized newsletters, outperform all demand generation tactics at a fraction of the cost. Offer ubiquitous access from mobile, web and Salesforce.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

ANNUITAS

JUNE 10, 2020

In the past, Demand Marketing was focused on two elements. The first was direct sales enablement – a supporting role – and it was not necessarily called Demand Marketing. Field marketing, lead generation, demand generation, and lead management are all precursors (and components) of modern Demand Marketing.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Binary Demand

MARCH 1, 2024

In AI and B2B marketing , the goal is securing sales. Traditionally, B2B marketing relied on account-based marketing, lead generation, and personalization to hook potential clients. Here is where leveraging AI tools for B2B marketing like ChatGPT can be a game-changer for your productivity and creativity.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

The Marketing Blender

MARCH 22, 2024

Multi-channel Approach: Utilizing multiple channels such as paid advertising, organic SEO, social media, and email helps you build a strong ecosystem with your B2B digital marketing. Personalization: Customizing marketing messages based on individual preferences and behaviors enhances customer experience and fosters stronger connections.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Madison Logic

AUGUST 11, 2022

The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As Reference customers noted its ability to gain exposure to audiences that other platforms couldn’t define.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

xiQ

AUGUST 4, 2018

It’s all-in-one – insights, deep-dive information, content marketing, lead generation and engagement scoring. Our client engagement results, through curated personalized newsletters, outperform all demand generation tactics at a fraction of the cost. Offer ubiquitous access from mobile, web and Salesforce.

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59

PathFactory

MARCH 10, 2023

You can also use PathFactory’s Recommend track to create an experience that allows customers to consume a curated portfolio of content assets that recommend the next-best content based on previous content engagement behavior through the power of built-in AI.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Budget Marketing Qualified Leads 52

Scoop.it

MAY 11, 2023

You can automate the following: Content auditing Content SEO analysis Messaging, tone, originality Internal and external links Content performance per platform Content trends and forecasts With all of this data on hand, your marketing leads will have the data they need to craft more powerful strategies.

Automation 82

Automation Effectiveness Work Management Content Marketing 82

SendX

FEBRUARY 21, 2020

However, instead of just skipping out on sending an email altogether and risking losing the interest of your leads/users, you can repurpose some of your best content. Image Source: advertisingrow.com Creating a curated list is a great way to do just that!

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Digital B2B Marketing

NOVEMBER 17, 2011

Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. If you are not already, you need to develop an inbound marketing program. All of this advice is prescriptive.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. If you are not already, you need to develop an inbound marketing program. All of this advice is prescriptive.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

PureB2B

MAY 13, 2022

BI relies heavily on structured data that is more tabular and specifically curated for analysis. As a result, organizations can identify high-quality in-market leads that they need to prioritize in their lead generation and follow-up efforts. Contact us to learn more about our data intelligence solutions.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Industrial Marketing Today

DECEMBER 22, 2010

However, you shouldn’t count on marketing automation to solve all your lead generation problems. Just like any marketing tactic or tool, there are pros and cons. B2B Lead Generation without Lead Nurturing is Doomed to Fail. 79% of marketing leads never convert into sales opportunities.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

Intent Data 52

Intent Data Intent ROI B2B 52

DealSignal

SEPTEMBER 5, 2023

Precisely when sales and marketing users need it. This ensures verified B2B data, and curated and refreshed lists within 2 to 24 hours before a marketing campaign or sales outreach begins. This guarantees 100% verified data points, leading to optimized productivity, performance, and results. Transparent Pricing.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Convince & Convert

DECEMBER 11, 2015

Tap into the wisdom and local expertise of employees in those markets as creative briefs and first rounds of campaign materials are developed. If local marketing leads do not buy into and see relevancy for their market, they’re not going to support the campaign. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Hubspot

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Must-read post: 15 Open House Ideas That Will Actually Get You Leads.

Lead Scoring 91

Lead Scoring Lead Ranking Peer-to-peer Curation 91

Scoop.it

NOVEMBER 17, 2022

SEO is one of the most important digital marketing activities any brand should be doing. And Moz makes it easier for brands to find out more about SEO and the latest trends by curating the top 10 articles published and delivering these to your inbox twice a month. The email campaigns have a lot of hours of research put into them.

Newsletter 91

Newsletter Planning Work Management Marketing Management 91

Tony Zambito

APRIL 12, 2011

  Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.    This can attract new potential buyers to engage on a level they haven’t before. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

KEO Marketing

OCTOBER 9, 2017

This application works best with regular, data-focused events such as market data and quarterly earnings reports. AI Powered Content Curation – You can better engage prospects by delivering relevant content. Producing industry-specific advice or opinions is best left to human content writers.

Marketing AI 48

Marketing AI Lead Ranking Paid Search Agency Planning 48

Scoop.it

SEPTEMBER 7, 2022

Marketers love video because it is a great way to supercharge your funnel , especially on the top levels. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.”

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Brightedge

MAY 16, 2021

He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He also explains how to curate information and spot trends for those who are interested.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Scoop.it

MAY 11, 2021

It curates relevant content from around the web that you can select and add your spin to before distributing it widely across all your platforms. Great Content Aligns Sales & Marketing. Creating high-quality evergreen content can be challenging, and so can distributing it.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Optinmonster

DECEMBER 27, 2023

We have curated these scarcity examples from real-life brands that have used the scarcity principle in their online campaigns. The examples offer several ideas on how to apply the scarcity principle in your marketing. You can also use it to boost email optins. Let’s take a look at 34 examples of scarcity.

Examples 84

Examples Conversion Urgency Marketing Amazon 84

Outgrow

APRIL 15, 2021

The demand generation process is spread into different marketing funnel stages based on where your prospect is, aiming to convert them into paying customers. Such strategies include inbound marketing, lead nurturing , cross-selling, and upselling. . Curating Content. Sounds like a lot? Here’s a hack! Obviously the former.

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

Marketing Insider Group

JANUARY 8, 2013

.” Tom Pick’s B2B Marketing Blog Webbiquity (@ TomPick ) where Tom is trying to help businesses optimize their web presence. Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100